How to Preserve and Share Your Cruise Memories

Photo Tips: How to Preserve and Share Your Cruise Memories

camera-cruise-ship-photoStanding in front of the treasury building in Petra, Jordan, and gaping at the most amazingly beautiful stone building I’d ever seen, I knew I didn’t ever want to forget the sight. I anticipated the moment in the months leading up to my Middle East cruise, and when I was there, I didn’t simply want to rely on my memories to relive the day in the months and years following my trip. So, I did what I always do — I took out my camera and started snapping photos.

And it’s not only the big “wow” moments of a cruise vacation that I like to capture. I take photos of my family enjoying simple pleasures like decadent dining room desserts or lazy days by the pool. My camera will capture everything from our cabin to a gorgeous sunset or a funny road sign glimpsed on a shore excursion. So, when I come home, I have a visual record of all the fun we had on our trip, as well as many of the sights and attractions that made the cruise memorable.

You don’t need to be a professional photographer or take photography classes to take great travel photos. I use a digital camera that fits in my pocket, and still I get positive feedback from friends and family about the photos I share from my travels. That’s because I’ve learned a few things about capturing, editing and sharing my travel photos that help showcase my amateur efforts to their best advantage. If you’re looking for the best ways to preserve and share your cruise memories, read on, and I’ll pass those tips on to you.

Tips for Taking Great Cruise Photos

Tying together the people, places and experiences you enjoy on your cruise vacation begins with taking lots of pictures. And, in the age of digital photography, there’s no reason not to take an over abundance of photos — just delete the bad ones later. For example, on a seven-night cruise, I take about 300 photos, using every opportunity to capture a variety of images. Of those, probably 100 will be worth sharing and saving. It’s much better to experiment with different shots in order to capture the perfect moment, rather than be stingy with your snaps and miss out on the best details. Get creative, and have fun with it.

So, what can you do to ensure you capture the right moments in the best way? Here are some easy tips to improve your cruise photography.

sun-smiling-cruise-photosLook to the Light. One of the keys to getting good pictures is proper lighting. The sun’s rays cast a unique glow in the early morning and late afternoon. Observant photographers know they have to take advantage of this type of light. Most ships are docking at sunrise and getting ready to leave at sunset, so these are good times to get up on deck to take beautiful pictures of the port and the surrounding scenery, as well as your family and the sunsets over the water. Plus, you’ll often find fewer people out on deck at these times, so you don’t have to fight through crowds to get your primo shot.

Worried you’ll be caught without your camera and miss the best light? This is where a small camera can be a great advantage because you can keep it handy for unexpected photo ops. I captured some amazing photos of the mountains surrounding Aqaba in the new light — all because I remembered to take my camera with me as I left the cabin for breakfast.

But, you can’t only take photos at sunrise and sunset. During the day, you ideally want the sun to be behind you as you set up your shot. And, don’t dismiss cloudy days, as they can produce excellent photos because the clouds soften the light.

Go Wide. Wide shots are useful for establishing the context of a place, so seek out opportunities for panoramic views. Many shore excursions build these photo stops into their itineraries, and you should definitely take advantage. For example, on a visit to Florence, our tour stopped at a park overlooking the city, so I was able to get some wide shots encompassing the Duomo with its striking red roof, the Arno River with yellow and orange buildings standing guard and the lazy hills beyond. Once in the city of Florence, I was able to take closeup pictures of the Ponte Vecchio, Duomo, Baptistry and other famous sites. The contrast makes for a nice juxtaposition in your album or slideshow.

Then Go Small. I also find that shots of architectural details such as doors, arches or carvings in wood or stone work well in my collages and photo books. Other closeup subjects can be evocative of a destination and are often humorous. Coming across an open-air market in Nice, France, I stopped for photos of fish heads stuck in a bed of ice. It made me laugh as I wondered who would buy them, and I still chuckle when I look at the photo now. Flower stalls in Vienna and Dublin also gave me interesting and colorful pictures. Taking photos of city signs, road signs and markers at tourist sites will help you remember details you might otherwise forget. It is also entertaining to find signs with wording that isn’t translated correctly into English. Your friends will get a good laugh out of seeing those.

passengers-photo-scenery-cruiseDon’t Forget the People. Photos of famous sites are lovely, but you don’t want a scrapbook that leaves no evidence that you or your friends and family were ever on the trip. So, don’t forget to take photos that actually show you with your family in unique places (or just goofing around onboard). Don’t be shy about asking people to take the picture so you can be in it, too; plus, you can always volunteer to return the favor for them. I recommend looking for someone who seems to enjoy taking pictures — it reduces the chance your heads will get cut off or that the photo will be at an odd angle. (Plus, someone else with a fancy camera is less likely to abscond with yours.) And, don’t forget to snap shots of your family and friends in action — when they’re riding horses or parasailing in port.

When taking people pictures, I try to look for interesting backgrounds. Backgrounds that work well are those that include an architectural or natural frame, such as a doorway or a trellis with flowers. A natural scene, such as a beautiful beach, makes a great backdrop, as well. Look for unique angles of famous places like St. Peter’s Square in Rome, where you could get down near the ground for a photo of your sweetheart in front of the pigeons flying by the Basilica. Try to take photos that don’t have lots of people milling about behind the subjects (even though that’s sometimes impossible), and look for creative photo ops in front of unique sites like Petra’s Treasury. Try more than one angle, and take several pictures so you have a better chance of getting one great shot.

You may want to remember exceptional tour guides by snapping their photos, and usually they are happy to pose for you. Also, if you can capture images of local people, you will have a reflection of the true personality of a place. However, do be careful to ask permission if you are up close. Some people don’t want to have their pictures taken, and others may expect money for allowing you to do so. I also recommend getting pictures of the friends you make on the ship. Cruising is an excellent way to meet interesting, well-traveled people who make the journey more enjoyable. Snap a few pictures of these folks so you can remember them.

Around the Ship. Be sure to take photos around the ship because so many cruise memories are created onboard. Think of what makes the cruise special for you: the crewmembers and staff, fellow passengers, activities, unique areas of the ship, even the food. Taking pictures of the towel animals that magically appear in your cabin while you’re at dinner is a good way to preserve them when you have to take apart one or two to find more space in your cabin or because you need a fresh towel for your shower. Keep your camera handy at all times onboard because you never know when a good photo opportunity will present itself — one that you’ll miss if you have to run back to your cabin.

Post-Processing … or How to Make Your Photos Look Better After the Fact

The beauty of digital photography is that you don’t have to get everything right on the first try. You can always edit your pictures once you’re home, with tools that let you adjust the lighting, crop the photo and eliminate red-eye. Plus, you can easily flag the best shots and delete those that are simply beyond repair.

The best software for amateurs is often a program that lets you both edit and organize your photos. Some are free and some for-fee, but I’ve found that three particularly good options for amateur photographers are Picasa, Windows Live Photo Gallery and AppleiPhoto. If you’d like to really delve into photo editing, Photoshop is one of the most popular tools out there. While it does take more time and effort to learn to use, it offers many additional tools you won’t find in the other programs. Be aware however, that Photoshop is not photo organizing software — and it’s not cheap. Your camera may also come with its own proprietary photo editing or organizing software.

Using editing software is the secret to making your pictures more enjoyable to look at. My favorite fixes include cropping photos to eliminate unwanted background space or to better frame the subject; red-eye reduction so my subjects don’t look possessed by the devil with their glowing red eyes; straightening photos so the horizon is level; and brightening images so the details stand out better. I find that it takes only a minute or less to edit a photo, and you will be amazed at how good your pictures can look once you have applied that little bit of editing magic. After I learned how to use Picasa, several people wanted to know if I bought a new camera because my photos looked so much better.

Another interesting feature you can try is stitching your photos to create a panoramic image. When your camera can’t capture an entire scene in its viewfinder, you can, instead, take multiple photos to make up each section of the view, and, by utilizing special software, combine the shots into one picture. One of the best free software programs for this is Microsoft’s Image Composite Editor (ICE). This program allows you to upload various images of one scene, and the program creates one long panoramic picture for you. (On ICE’s Web site, you can see an example of 200 shots of the Golden Gate Bridge.) The results are stunning.

cruise-photos-ship-scrapbookThe Final Product: Sharing Your Cruise Photos

The days of printing out a bunch of 3×5 or 4×6 prints of your vacation photos, sticking them in a plain photo album and leaving it under the coffee table are over. Now, cruise travelers have a wealth of ways to save their cruise memories and share photos with friends and family. And, you can be as lazy or as creative as you wish, thanks to a variety of photo-sharing online tools and products.

Online Albums. The easiest way to share your photos is by creating an online album. Simply upload your best pictures to the photo sharing site of your choice, write captions if you wish, and send the link around. Viewers have the option to click on the photos one by one or watch a slideshow that automatically switches between photos after a few seconds.

Photo Collages. I like to get a bit more elaborate and create photo collages. Collages are a collection of photos placed mosaic-style on a page — either auto-fit together or in a “picture pile,” where they look like a pile of scattered pictures. The collages tie pictures together and make them more interesting to look at. Try creating collages of a particular theme or location. For example, I made an interesting collage of colored doors from Dublin, Ireland, that I found interesting. After completing the collages, you can upload them into your Web album, just like regular photos.

Slideshows. Another fun way to share your travel photos is with an enhanced slideshow set to music. Again, various options exist, but I recommend both Microsoft’s Photo Story 3 and TripWow. With TripWow, you can quickly and easily upload photos, put them into a slideshow with free music and maps, and share the finished product in multiple ways, such as embedding it on your Facebook page or e-mailing a link to others. Photo Story 3 (which can be downloaded for free from Microsoft) is unique because it allows you to record your voice with the slideshow so you can tell others about your cruise in your own words. It also gives you the option to compose your own music if you’re so inclined.

Photo Albums. If you’d prefer a hard copy of your photographic endeavors, numerous options exist for creating a bound photo album of your trip. I like to use Yorkphoto.com, but there are many vendors like Shutterfly, My Publisher and Snapfish, just to name a few. Some advantages to using these programs are the ability to choose different album sizes, themed page designs and pre-selected photo layouts. The programs walk you through the process, prompting you to take the necessary actions to create an album. You can even do some minimal photo editing (like red-eye reduction and cropping) before you upload photos to the album and add captions or commentary to the pages.

And, while it’s great to have a custom-designed book to pull off the shelf, the cost can add up if you want to add extra pages or have to pay for shipping. Watch for sales if you want to limit your costs. Many online stores regularly offer discounts for albums or free shipping promotions.

Scrapbooks. Scrapbooking is also particularly popular right now, and some cruise lines, like Royal Caribbean and Celebrity, even offer scrapbooking classes and sell albums right on the ship. If you go this more traditional route, you will need to print up your photos first before you put them in your albums. You can buy the books and accessories — like stickers, stamps, specialty paper and die cuts — onboard or in craft stores to personalize the pages. You can even join local scrapbooking groups (or take a scrapbooking theme cruise) to learn new ways of creating pages and albums. The upside to scrapbooking — as opposed to creating a photo album — is you can add in other mementoes from your trip, such as postcards and ticket stubs, along with your photos.

Does all this editing, selecting and designing take time? You bet, but I find that the time and effort it takes to create photo books and slideshows is worth it, especially when I can escape back to a memorable trip by looking at the pictures from that cruise. So, if you can, take lots of photos on your next cruise, and organize them into a display-worthy product. You’ll be able to remember and relive your cruises for years to come. 

Social media strategies: Show, don’t tell

Social media strategies: Show, don’t tell

By Margie Jordan

Focus on Social Media, May 13, 2013A picture has traditionally been worth a thousand words. Today, the right picture could be worth a thousand likes.

Social media has gone visual in a very big way, offering travel professionals unprecedented opportunities to promote their products and brands. Photo-based social media sites such as Instagram and Pinterest, in particular, have ushered in a visual revolution, taking the old adage “don’t tell when you can show” to new heights.

Unlike words, photos can preserve visual memories when ours fade or fail to recount a great vacation from beginning to end. No one takes a vacation without taking photos, right?

But beyond sheer memories, a really great photo can influence a purchase decision.

Of course, bad photos can have the opposite effect: They can drive away potential customers, who won’t bother to look at the details of an offer if the photo is boring, of low quality or off message.

Among other things, the image revolution creates an opportunity for travel professionals to become visual influencers. Knowing what’s new, what’s changed and how to leverage those changes is essential.

Remember Polaroid cameras? By the standards of the day, it was “instant.” Within seconds, it spit out a photo. Of course, you couldn’t touch it for several minutes until it was completely developed, but at the time it was pretty serious technology.

Today most people have a camera in their pocket. Smartphone cameras are getting better with each generation. In an instant, you can snap a picture and upload it to any social media website, sharing the moment with friends or clients in real time. It is this pocket-camera technology that has sparked the growth of social media sites like Instagram and Pinterest.

Becoming a visual influencer with social media begins with great photos.

Choose images that stand on their own and tell a great story even without words. The best are photos that invoke an “I want or need to go” response. Conversely, boring photos are off limits.

Flickr SearchSourcing great images is not as hard as you might think. Check with preferred suppliers, cruise lines and tourism boards for photos you can use. But, be sure to ask how and where they can be used and whether you’ll need to credit the source.

While you might find amazing images with a Google image search, remember that every photo on the Internet is someone’s intellectual property. If you don’t have written permission to use it, don’t.

Flickr.com is a good resource for free images. By doing an advanced search for photos with Creative Commons licenses, you can find images available for free use. But again, be sure you understand the terms of use before you post a Flickr Creative Commons photo.

If you don’t find exactly what you’re looking for, another source for story-telling images is stock photography websites. iStock.comBigstock.com and many others sell royalty-free photos at very reasonable prices.

Instagram

Pinterest and Instagram were built solely for the purpose of sharing great photos. Instagram, which was purchased by Facebook in 2012, is a smartphone app that turns ordinary photos into masterpieces. It takes full advantage of the camera in your pocket and enables users to share their lives or businesses in real time. On an average day, more than 40 million photos are uploaded to Instagram.

Instagram App on a phoneInstagram is very user-friendly. Select a photo from your phone or take a new one. Then get creative. Let your inner Michelangelo flow by enhancing your photo with Instagram’s built-in filters and effects. It’s nearly impossible to create a bad photo. Photos created in Instagram can be shared on Facebook and Twitter right from the app. Like Twitter, Instagram uses hashtags, which are simply keyword phrases or topics with the hashtag symbol (#) in front of them.

Create a hashtag for your business and build your Instagram community by inviting clients to follow you. It’s best to use your business name or brand as the hashtag (#travelagency), then share your hashtag with clients and ask them to use it in their own photo description when posting vacation photos. The hashtag will become a clickable link that takes Instagram users right to your profile. Promote a monthly gift card giveaway for the best client travel photo. The photo with the most likes wins a $25 gift card each month. It will encourage clients to share photos and get their friends involved by liking the photo. It’s a very effective way to get clients to share your brand, showcasing what you do best: create amazing vacations.

Don’t be afraid to imprint the personality of your business by sharing a behind-the-scenes look at your office, staff and events. Fam trips are also great moments to share on Instagram. Tours of hotels, cruise ships, beaches, pools, spas, sunsets, sunrises, dining experiences and cocktails all make great Instagram posts.

Pinterest

According to a study by Shareaholic, which develops interfaces for content sharing and discovery, Pinterest, a pin-board style, photo-sharing website, drives more referral traffic than Google+, YouTube and LinkedIn combined. It was the fastest-growing social media site in 2012. Women are the biggest users of Pinterest, where users create boards of their favorite things, everything from shoe fetishes and recipes to dream weddings and travel bucket lists.

The biggest benefit of using Pinterest is its ability to send traffic back to your website in two ways. The first is to pin photos directly from your website with the Pin It button (http://about.pinterest.com/goodies). The Pin It button installs in your Web browser, where it is displayed in the toolbar. When you want to share images from a Web page, click the Pin It button. A dialog box will open to select the image you want to pin. After you’ve selected the image, decide which Pinterest board to display it on or create a new one. Add a description for your photo, and you’re done. Pinterest automatically links the photo to its original location — in this case, your website.

The second way to send traffic to your website from Pinterest is to upload an image along with your website link, or URL, manually. To upload an image, hover over your name on your Pinterest page in the top right-hand corner. Click Add a Pin. Browse for the image on your computer and add a description. Select the board it should appear on or create a new one.

Pinterest CollageOnce the photo is uploaded, go back to it on your Pinterest page. Hover over the image and click Edit. Add your website link. Each time the image is re-pinned or shared, your Web address is attached. Thus, when the image is clicked, it sends traffic to your website no matter who repins it.

As a rule of thumb, taller (vertical) pins/photos are better than wider (horizontal) ones. The maximum width for an image is 554 pixels. You can make them as tall as you like. Tall images take up more space on a board and get more attention.

About 80% of photos on Pinterest are repins. It’s a wide-open opportunity to become a content creator by adding new photos people want to share.

Creativity is king when it comes to Pinterest boards. Here are a few board ideas:

  • Summer Vacation: Pin photos of the best summer getaways;
  • Beach Vacations: Pin photos of the best beaches around the world;
  • Client Testimonials: Ask clients to take a photo while on vacation and share it with you along with a testimonial of their experience. Upload the photo to your client testimonials board and place their testimonial in the description. Link the photo to your website;
  • Caribbean Destination Wedding Hot Spots.
  • Travel Deals: Pin destination photos and include a price by typing it into the description. Be sure to link the photo to a page on your website offering more information about the deal. Budget Travel does a great job of this.
  • Travel Videos: Pin videos from your YouTube channel, and they will play directly in Pinterest.

As you create boards, consider adding to each a cover photo, i.e., an image that you specify as the first image a Pinterest user sees. You can title it by adding text to the images. A cover image for each board goes a long way in building your brand and keeping your page organized.

Beyond the basic travel photos, add a call to action to some photos, such as “Click here for details,” which points to product details on your website. You can also add a price by simply typing the price in the description. Pinterest will automatically add a price banner at the top of the image.

Set up your Pinterest account as a business page and not a personal one. If you currently have a personal page, you can convert it to a business page by visiting http://business.pinterest.com. In the setup process, be sure to verify your website. If you aren’t comfortable with HTML code, call your webmaster for assistance. Verify your website by visiting your Settings page and clicking on the Verify Website button. Once verified, your entire website URL, rather than just the website icon, will be displayed on your Pinterest page.

Facebook

A recent study by the Harvard Business School revealed that about 70% of all Facebook activity centers on uploading, liking, sharing or commenting on photos. Facebook is playing a major role in the visual revolution with its billion-dollar purchase of Instagram and last month’s introduction of a redesigned news feed.

Prior to the redesigned news feed, Facebook jumped headfirst into the visual revolution with the introduction of Timeline for profiles and pages. The idea behind Timeline was to tell your story through photos, friendships and milestones. It was a radical shift from Facebook’s small profile photos and thumbnails.

Facebook Graph SearchBuilding your brand visually with Facebook starts with a strong cover image, the large photo that sits behind the smaller profile image on your business page.

As of March, this image can now include text. The only rule is that text cannot be more than 20% of the image. Think outside the box on this one. A cover image could be promotional with calls to action that instruct fans to like your page or visit your website. The size of a cover image is 851 pixels wide by 315 pixels tall. The cover image is the face of your brand, so image quality is crucial.

Highlight images in your status updates. A highlighted photo displays across both columns of the business page wall rather than just across one. Highlight a photo by hovering over the top right-hand corner of the post itself and clicking the star. Be sure your image is large enough (843 pixels wide by 403 pixels tall) to cover both columns.

Facebook’s redesigned news feed brings one distinctive feature: larger photos. The feed itself is becoming visual with the introduction of a number of new feeds that give the Facebook user different ways to view content. Viewing one of those feeds, Photos, lets a user see only photos; there are no text updates. If 70% of the activity on Facebook happens with a photo, my guess is this will be one of the most used Timeline feeds.

With each photo you post on Facebook, add a location. Facebook’s new Graph Search is rolling out, giving users the ability to search Facebook solely for photos of destinations and places. Photos with a location have the potential to show up in the search results, offering more exposure and business potential.

As the world makes the shift to sharing visually, join this revolution. Travel is an emotional purchase sparked by the photos we see. Images of dreamy sunsets, turquoise Caribbean waters or white-sand beaches all convey blissful vacation moments that clients often wait all year to experience.

Become a visual influencer by sharing story-telling images. Capitalize on the idea of showing instead of telling. Use sharp, bright images with vibrant colors. Watermark your images with your website and/or logo, using free tools like PicMonkey.com and Photoshop.com so no matter where they are shared, you’re connected.

As you build your community on each social media site, share it with your clients via your email newsletter. It’s also perfectly fine to let your Facebook fans know that you are actively using Pinterest and Instagram.

The further you can spread your message on social media, the more exposure you gain to new travelers. Now go forth and tell your story. Visually.

Margie Jordan is the CEO of Jordan Executive Travel Service and a self-professed social media geek. She is also a speaker and trainer and has led sessions on social media at Travel Weekly’s conferences.

A brief history of social media

1991

  • Tim Berners-Lee’s work at CERN (European Laboratory for Particle Physics) leads to the development of the World Wide Web.

1993

  • The Mosaic browser gives birth to the website.

1994

  • The first personal blog is started.

1995

  • Classmates.com becomes the first social networking service.

1996

  • Travelocity and Expedia launch, becoming the first online travel agencies.

1997

  • AOL Instant Messenger enables users to chat in real time.
  • Six Degrees launches the first site that enables users to create profiles and become friends with other users.

2002

  • Friendster launches.

2003

  • The business-focused LinkedIn launches.
  • MySpace launches and enables users to customize their profiles and embed music and video.

2004

  • Facebook launches and soon spreads from Harvard to other schools.

2005

  • YouTube becomes the first video-sharing site.

2006

  • Facebook opens its network to everyone.
  • Twitter is founded.

2008

  • Facebook becomes the largest social networking site.

2010

  • Instagram and Pinterest launch as photo-sharing social networks.

2012

  • Facebook purchases Instagram for $1 billion.