Royal Caribbean to Amplify Freedom of the Seas

Royal Caribbean - Freedom of the Seas
The reimagined poolscape of the Freedom of the Seas. (photo via Royal Caribbean International)

Royal Caribbean’s CocoCay Drives Rate and Short Market

CocoCay

“To describe Perfect Day as a home run wouldn’t do it justice. It really resets the bar in the short cruise market,” said Richard Fain, chairman and CEO, Royal Caribbean Cruises, on the company’s second-quarter earnings call.

Fain highlighted Perfect Day CocoCay as part of Royal Caribbean’s strength to adapt to an ever-changing business environment.

“We continue to do well because we continue to adapt our product to the changing desires of our current and future guests and the changing environment which we operate,” Fain added.

Michael Bayley, president and CEO of Royal Caribbean International, said that through 2020, 11 Royal Caribbean ships will call at the private island that now features an expansive water park.

“If you may recall, we put Mariner, Navigator and Independence through Royal Amplified and we completely changed the product offering in the short cruise market and literally put the biggest best ships in that short market, which is about 20-something per cent of the entire American cruise market,” Bayley said. “So we already started to see demand increasing for those products because they are truly great products.”

Bayley said that since May when the new experience opened, the company has taken around 350,000 guests to CocoCay.

Tiki culture takes a cruise on Mariner of the Seas

Royal Caribbean International's latest bar concept, the Bamboo Room, is a throw-back to the tiki bars that were popular after WWII. The bar, which seats 49 and has a Polynesian theme, was added to the Mariner of the Seas and will be retrofitted to most of the ships getting the Royal Amplified upgrade package, including the Navigator, Oasis and Allure of the Seas.
Tiki culture takes cruise Mariner of the Seas
Royal Caribbean International’s latest bar concept, the Bamboo Room, is a throw-back to the tiki bars that were popular after WWII. The bar, which seats 49 and has a Polynesian theme, was added to the Mariner of the Seas and will be retrofitted to most of the ships getting the Royal Amplified upgrade package, including the Navigator, Oasis and Allure of the Seas. Photo Credit: TW photo by Tom Stieghorst
 
Royal Caribbean International's latest bar concept, the Bamboo Room, is a throw-back to the tiki bars that were popular after WWII. The bar, which seats 49 and has a Polynesian theme, was added to the Mariner of the Seas and will be retrofitted to most of the ships getting the Royal Amplified upgrade package, including the Navigator, Oasis and Allure of the Seas.