Oasis of the Seas getting Tiffany jewelry shop


Image above is not the Oasis Rendering.

Tiffany is coming to Oasis of the Seas. The luxury jeweler will locate a store in the ship’s Central Park neighborhood.

The shop will offer a full selection of Tiffany jewelry, including engagement rings and the recently introduced Tiffany T and Atlas collections, as well as Swiss-made CT60 watches, Tiffany said.

“Tiffany & Co. is a distinguished global luxury brand and having a boutique on board will truly enrich the premium onboard experience for our guests,” said Mark Tamis, vice president of hotel operations at Royal Caribbean International.

Oasis, currently sailing from Fort Lauderdale, moves to Port Canaveral next year.

New Royal Caribbean ads focus on ‘next gen’ cruisers

Royal Caribbean says its “Come Seek” campaign reflects the brand’s adventurous spirit.

Royal Caribbean International is launching a major marketing campaign on Oct. 19 that will focus on Caribbean destinations and subvert stereotypes about a cruise.

Stylistically, it is designed to break through advertising clutter and indifference, with a specific emphasis on reaching “next gen” cruisers with twitchy images and jangly music.

The “Come Seek” campaign, Royal’s first since chief marketing officer Jim Berra moved to Royal from a similar position at Carnival Cruise Line, will be nothing if not different, Berra said.

“It really is about attracting that next generation of cruisers,” Berra said. “We’re not simply trying to speak to our current core passengers.”

The key message in ads that will begin airing on shows such as NBC’s “The Voice” is about what a cruise is “not.”

 Next Gen Advert
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Viewers will see a rapid sequence of images that include statements such as “This is not a cruise,” or “You are not a tourist,” or “This is not the Caribbean.”

Barcelona to Cruisers: We Love You. Now Please Get Back on Board

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Last weekend, a record-breaking 60,000 cruise ship passengers disembarked into the popular Spanish city. But despite generating investment and jobs, these staggering numbers are at odds with Barcelona mayor Ada Colau’s vow to cap the amount of tourists who inundate the city each year.

Last weekend, a staggering 60,000 tourists entered Barcelona by sea, shattering the city’s previous record. This is a number that the president of Barcelona Port, Sixte Cambra, wants to see increase. It was reported that last year cruise ship passengers alone spent about $900 million, creating an estimated 7,000 permanent jobs in the city. “The report shows that the cruise sector generates investment and jobs and is an activity that creates growth and stability,” says Cambra. This is why, despite the opposition from the mayor, Barcelona Port hopes to expand in order to accommodate even more of these ships.

However, not everyone is as excited about these numbers as Cambra is, specifically newly-elected mayor Ada Colau, who got attention during her campaign by proposing to impose a tourism cap on the city. Colau and many others feel that the city’s beaches, streets, and popular neighborhoods like the Gothic Quarter are at risk of being oversaturated by tourists, many of whom disgorge from the massive cruise ships that make Barcelona a popular port of call. “If we don’t want to end up like Venice, we will have to put some kind of limit in Barcelona,” she says. However, those benefiting from the surge in tourism (the city’s tourism numbers doubled in the last decade) do not share in Colau’s concerns and would like to see these numbers grow even more. One advantage of welcoming cruise passengers is that most are embarking in the city for a day before returning to their ships at night, meaning that the city’s already-packed hotels won’t have to take on any additional guests.

At a time when Europe’s economy is still struggling to get going, it’s hard to turn away easy money and jobs, but at what point does the impact on the local way of life become too much? This is a question that both sides of the argument in Europe’s third most-visited city will have to address as they try to find a manageable balance.