MSC Cruises ups its game in China with MSC Splendida

MSC Splendida in Tunis, Photo Credit Dave Jones

In a substantial boost to its China capacity, MSC Cruises is going to deploy one of its biggest ships there in May 2018. MSC Splendida joins the smaller MSC Lirica, adding the MSC Yacht Club concept and butler service to its China offerings.

The 2009-built MSC Splendida, at 137,936gt, will become one of the largest ships operating in the region. The vessel can carry up to 4,363 passengers in 1,637 staterooms. Some 76% of accommodations have balconies.

MSC Splendida will join MSC Lirica, which has been serving—to great success, MSC Cruises said—the Chinese market since May. The ship recently moved to Tianjin to capture the North China market during the winter season.

Announcing the news in Beijing on Wednesday, MSC Cruises ceo Gianni Onorato said the ship has been one of the most popular in the fleet with Chinese and other Asian passengers cruising the Mediterranean with MSC.

MSC Splendida will undergo significant drydock enhancement in late 2017, ahead of the China deployment, to further improve and customize it for the market.

MSC Splendida also introduces the MSC Yacht Club to the Chinese market. This exclusive ‘ship-within-a-ship’ concept offers privacy, 24-hour butler service, a dedicated concierge reception and priority boarding and disembarkation.

The move would appear to be a direct competitive response to Dream Cruises’ new Genting Dream, which also offers a luxury ship-within-a ship concept, Dream Mansion, served by butlers. That vessel is scheduled to be delivered next month. It will operate from Guangzhou (Nansha) in southern China.

MSC Splendida’s itinerary details are to come, but MSC Cruises said the ship will visit destinations in China, Japan and Korea.

The news closely follows the opening of MSC Cruises’ Shanghai office with its new management and operations team.

Ovation of the Seas joins Royal Caribbean’s fleet following delivery ceremony

Richard Fain and Bernard Meyer
There is a new Royal Caribbean ship officially in the fleet, as of today.

Royal Caribbean took delivery of its 24th cruise ship, Ovation of the Seas, in a ceremony held today in Bremerhaven, Germany.  Ovation of the Seas is the third Quantum-class ship in Royal Caribbean’s fleet.

Royal Caribbean Chairman Richard Fain took delivery of Ovation of the Seas from Meyer Werft Yard’s Managing Partner Bernard Meyer at the official handover ceremony.

“Ovation of the Seas is magnificent,” said Richard. “Our thanks to the Meyer Werft team for their ongoing partnership in designing and building awe-inspiring ships with us.”

“It’s wonderful to welcome Ovation of the Seas to the Royal Caribbean family of ships,” said Michael Bayley, President and CEO, Royal Caribbean International. “We have once again introduced yet another one of the most technologically advanced cruise ships and the very first that has been built for the China market – a market we continue to demonstrate our commitment to expanding. Quantum Class has redefined the status quo, and we are excited for our guests in China and Australia to enjoy their extraordinary vacations onboard this stunner.”

Ovation of the Seas will now sail to Southampton, U.K., where the ship will offer a series of short getaways before she sets sail on her 52-night “Global Odyssey” culminating in the arrival to her homeport in Tianjin, China.

She will begin her first homeport sailing season in China from Tianjin in June 2016. Ovation, together with Quantum of the Seas, Mariner of the Seas, Voyager of the Seas and Legend of the Seas, will make up the largest fleet of any cruise line sailing in China.

Royal Caribbean signs deal with China’s Forbidden City Imperial Palace to showcase Chinese culture on Ovation of the Seas

Royal Caribbean and the Chinese Imperial Palace Museum (the Palace Museum) held a joint press conference today at a signing ceremony for a Memorandum of Understanding (MOU) agreement in the Forbidden City’s Jianfu Palace. 

As part of the agreement, experts from different research fields selected by the Palace Museum will be invited to give lectures of Chinese history and culture to guests on Ovation of the Seas. 

The Palace Museum also will provide professional consultation of the ship’s interior décor and art program. In addition, signature pieces from the collections of the Imperial Palace Museum will be on display to promote the traditional culture and arts of China. Paintings and art pieces created by artists from the Palace Museum will be available for guests to purchase at auctions held onboard.

Ovation of the Seas, Royal Caribbean’s newest ship that debuts in April, will be the first to homeport in China immediately after its delivery and will begin service from Tianjin beginning June 2016.

The signing ceremony officially launches the “2016 – Let’s Ovation” campaign in China and marks the countdown to Ovation of the Seas’ maiden voyage in China.

“We are proud of the extensive collection of art and relics that represent the imperial treasures of the Ming and Qing Dynasties and it is our goal at The Palace Museum to showcase the traditional Chinese culture to people all over the world,” said Shan Jixian, Director of the Imperial Palace Museum. “This partnership with Royal Caribbean International and our programs on Ovation of the Seas will help to further these objectives. We are excited to promote the rich heritage of the Forbidden City and China to the guests of the world’s largest global cruise line and we hope to continue to expand on these efforts.”

Dr. Zinan Liu, President of North APAC and China, Royal Caribbean International said: “Cruising is becoming increasingly popular with Chinese travelers and Royal Caribbean’s award-winning and state-of-the-art ships with features found only on Royal Caribbean are very appealing to those consumers looking for a high quality vacation experience. Quantum of the Seas has been very well received by our Chinese guests and we are excited to now bring Ovation of the Seas to Tianjin. Sailing two of the world’s newest and most technologically advanced ships in China demonstrate our leadership and commitment to the market and this partnership with the Palace Museum showcasing China’s rich heritage will bring yet another unique element to our vacation offering.”

Ovation of the Seas will be officially launched in April 2016, when she departs Southampton for Tianjin, China on a 53-day Global Odyssey. She will begin her first homeport sailing season in China from Tianjin in June 2016. Ovation of the Seas, together with Quantum of the Seas, Mariner of the Seas, Voyager of the Seas and Legend of the Seas, will make up the largest fleet of any cruise line sailing in China.