Tag Archives: Vacation

Royal Caribbean: Mobile Devices Driving Onboard Spending

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Serenade of the Seas leaving the Port of Vancouver photo credit Spacejunkie2 Flickr Account.

More and more guests are prebooking onboard experiences and spending money on their mobile devices on Royal Caribbean Group ships, said Jason Liberty, president and CEO.

“The outsized increase in our onboard revenue over the past couple of years has been fueled by new capabilities introduced to make it easier for guests to pre book onboard experiences. We will continue to enhance those capabilities in 2024,” said Liberty.

Approximately 70 percent of guests book at least one activity pre-cruise, he said.

“About a third of onboard purchases are now coming through the mobile app and we already have about 40 percent more pre-cruise revenue booked in 2024 as compared to 2023,” he continued.

“As a reminder, customers who purchase onboard experiences before their cruise, spend about two and a half times more than those who do not buy pre-cruise.”

Carnival: Wave Season Sales Exceeding Expectations

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Carnival Pride arriving in Liverpool UK, photo credit Spacejunkie2 Flickr Account.

Carnival Corporation announced that it has experienced an early and robust start to wave season (peak booking period), exceeding expectations, with bookings volumes since November hitting an all-time high.

According to a statement, for 2024, the company continues to have the best booked position on record, with both pricing (in constant currency) and occupancy considerably higher than 2023 levels.

The company said the first half of 2024 is almost fully booked and it said it believes its continued strong bookings momentum is expected to deliver outperformance during the year, offsetting the Red Sea rerouting impact.

HX Announces MS Maud’s Return In April

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HX (Hurtigruten Expeditions) announced the return of the Maud to service in April 2024, according to a press release.

After necessary repairs due to weather damage in late December, the Maud will set sail on an expedition around the British Isles. 

Guests will explore diverse coastlines and remote islands, led by HX’s Expedition Team. The ship will welcome Scottish weather presenter Carol Kirkwood on its second British Isles sailing, where guests can expect insightful talks and Q&A sessions while sailing from Douglas to Dover.

In July, HX’s Maud will venture into the Arctic, exploring Greenland and Iceland, with itineraries that bring guests closer to the local communities and wilderness of the north.

Starting in October, the ship will head south to Antarctica for a series of new expeditions combining the majestic Patagonian fjords with Antarctica. Highlighted itinerary is the 17-day Chilean Patagonia and Antarctica expedition. Additionally, the Maud will embark on 23- and 24-day sailings exploring South America, the Falkland Islands and South Georgia in a single adventure.