NEW ORLEANS — In a ceremony held on the bow of American Cruise Linesʼ new American Eagle, Cheryl Landrieu, wife of New Orleans Mayor Mitch Landrieu, smashed a bottle of champagne against the shipʼs rail, formally christening the lineʼs second Mississippi riverboat.
As guests watched from the forward decks of the ship, there were speeches from Mitch Landrieu and American Cruise Line CEO Charles Robertson as well as a patriotic a cappella concert by a local trio called the Victory Belles.
Shortly thereafter, as a downpour drenched the Big Easy, the vessel sailed off on its maiden cruise, a-seven night roundtrip Lower Mississippi voyage calling at Natchez and Vicksburg, Mississippi; and St. Francisville, Baton Rouge and Vacherie, Louisiana.
Boasting the largest staterooms of any Mississippi riverboat, the American Eagle and its 2012-built sister ship, the Queen Of The Mississippi, have accommodations that range from 200-square-foot cabins with picture windows to 600-square-foot owners’ suites with large private balconies. Of the 84 all-outside staterooms, 78 have balconies that are accessed via sliding glass doors.
The American Eagle’s Sky Lounge. Photo Credit: Peter Knego
The two 150-capacity vessels are the first new paddlewheelers to join Mississippi cruise service since the 436-guest American Queen, now operated by rival American Queen Steamboat Co., was launched in 1995. A third, as yet unnamed vessel with a capacity for 185 guests is expected to join American Cruise Lineʼs Mississippi fleet next year, Robertson revealed.
The American Eagle has five passenger decks and a wide range of facilities, including a showroom; two large, aft-situated lounges; the intimate library, card room and chart room; a putting course; an open-air terrace with exercise machines; open and shaded deck space; a complimentary self-service launderette; three computer terminals; and free WiFi access throughout the ship.
American Cruise Lines (ACL) has big plans for the future of U.S. river cruising that go far beyond the handful of paddlewheelers currently plying the Mississippi and Columbia rivers.
The Guilford, Conn.-based river cruise line has unveiled an ambitious strategy to begin building a fleet of modern vessels alongside its existing and forthcoming paddlewheelers. Starting in 2017, the company says, this new fleet will begin sailing inland waterways across the U.S. — many of which haven’t seen overnight passenger cruising in a very long time, if ever.
The list of waterways that ACL is eyeing for development include the Sacramento River, San Joaquin River, Missouri River, Des Moines River, Wabash River, Illinois River, Apalachicola River, Gulf Intracoastal Waterway, Mid-Atlantic Intracoastal Waterway, Erie Canal, Hudson River, Oswego Canal, Potomac River and Alaska’s Inside Passage.
In terms of the company’s cruising options, ACL President Charles Robertson said, “There’s more than 15,000 miles of navigable waterways in the United States.”
In April, ACL will launch on the Mississippi its second paddlewheeler built from the ground up, the 150-passenger American Eagle. It will join the company’s 150-passenger paddlewheeler, the Queen of the Mississippi, which launched on the river in 2012, as well as the refurbished Columbia River paddlewheeler Queen of the West and four yacht-style coastal cruisers: the Independence, American Star, American Spirit and American Glory.
Following the launch of a new paddlewheeler on the Columbia and Snake rivers in 2016, Robertson said he expects the pace of construction of new vessels to start ramping up, starting with at least two new vessels in 2017.
Asked whether the modern-style river vessels will look more like the river ships in Europe, Robertson responded that in fact, they will not look like the European models, or like anything else for that matter.
“You won’t look at one of these and say, ‘Oh, that’s like a European boat,’ ” he said.
On the other hand, he added, “You won’t say, ‘Oh, it looks like a Mississippi Victorian riverboat,’ because it won’t look like that either. It will be a new look.”
In Europe, the dimension and size of the vessels is much more constrained by the height of bridges and the size of locks than it is in most of the U.S. So in designing its new fleet, ACL has much more freedom to play with the dimensions of each vessel.
Each will be built to accommodate the specific constraints presented by the waterway it will navigate. For example, he said, the locks and the bridges on the Erie Canal are much smaller and lower than they are on the Mississippi, and the constraints along the western portion of the Erie Canal are different from the eastern part of the Erie Canal.
Some of the vessels will be smaller than ACL’s current vessels, while others will be the same size or larger. As for the overall look and feel, generally speaking, these more modern vessels are being designed to feature more glass to let in more natural light and will feature more open layouts, he said.
On the other hand, ACL doesn’t plan to stop building paddlewheelers, which the company will continue constructing alongside the modern vessels, Robertson said.
“If you look at the Mississippi River, it just sort of screams for a Victorian riverboat with all of the history of the Mississippi River and Mark Twain and so on,” he said. “That’s less true on some other waterways. … The Victorian feel of it becomes less important, and that gives us more freedom to do stuff with glass and more contemporary designs.”
Even so, where the paddlewheeler style fits a particular river, ACL will go with it.
“We spent a lot of time talking to folks, particularly travel agents, about what their customers would like, and we think there’s another portion of the market that would be more attracted to something with a more contemporary feel,” — ACL President Charles Robertson.
Pricing for cruises on the more modern vessels will be in line with pricing for those on the paddlewheelers.
“We spent a lot of time talking to folks, particularly travel agents, about what their customers would like, and we think there’s another portion of the market that would be more attracted to something with a more contemporary feel,” Robertson said.
He added that along with a growing demand in the U.S. river cruise market in general, river passengers in the U.S. are increasingly expecting something more in line with the amenities and services they experience in the evolving, rapidly modernizing hotel and ocean cruise markets, whether than means private balconies, quick and efficient elevators or larger cabins.
Hardware aside, Robertson seems determined to introduce travelers to some of the country’s less well-known scenic waterways and the towns and cultural and historical heritage through which they wind. Many areas of the country, he said, are “gorgeous.”
He acknowledged that ACL is not the only player that senses opportunity along these untapped waterways.
“I don’t expect that we’re going to be the only ones in this business,” he said.
Indeed, in 2013 Viking Cruises teased plans to bring a version of its latest European river vessels, the Viking Longships, to the U.S. in 2015. But by the end of the year, Viking said it was exploring options on the Mississippi for the 2016 season.
As for the other major player on the U.S. rivers, American Queen Steamboat Co. (AQSC), its senior vice president of sales, Bill Diebenow, said that while AQSC has considered looking into other North American waterways, its current focus is “to maximize our two terrific assets on the rivers we currently cruise.”
AQSC owns and operates the 436-passenger American Queen on the Mississippi, and the 223-passenger American Empress on the Columbia and Snake rivers in the Pacific Northwest.
In recent years, the river cruise market has been one of if not the hottest growth sectors in the industry, but heading into 2015, it finds itself on the cusp of a market-changing development in the form of greater diversification among river cruise players.
As they seek to better differentiate themselves, river cruise lines are gradually creating stronger brand identities.
For example, the Uniworld Boutique River Cruise Collection is going after the uber-luxury river cruise space with its six-star brand promise and over-the-top hardware that will extend to its 2015 launch of the 155-passenger Danube cruiser S.S. Maria Theresa.
AmaWaterways has made a name for itself among foodies and oenophiles for its extensive wine-themed cruises and impressive food-and-beverage program. In 2015, Ama will launch two sister ships in Europe, the 164-passenger AmaSerena and the 164-passenger AmaVista, which will bring the company’s European fleet to 16 vessels, all featuring multiple dining venues and a well-curated wine selection.
Meanwhile, Avalon Waterways is going after the choice generation, travelers who want to customize their experience. With its Avalon Choice Cruising program, the company has worked to build multiple dining and excursion options into its river cruises. The line will introduce two newbuilds in Europe for 2015: the 128-passenger Avalon Tranquility II and the 166-passenger Avalon Tapestry II, bringing its European fleet to 15.
Tauck has made its strength as a land operator a standout trademark in its river cruise operation, which is dotted by onshore experiences designed to surprise and thrill passengers (think dinner and entertainment in a remote castle setting). And as it starts to see more success in the river cruise niche it has carved out for itself, Tauck is gradually expanding its fleet, as well. In 2015, it will launch the 118-passenger Esprit, bringing the company’s European fleet size to seven.
For travelers who like brand uniformity, it’s hard to compete with the strength of the Viking Cruises brand. Viking has ordered an additional 12 river cruise ships for 2015: 10 Viking Longships and two smaller vessels for the Elbe River. The additions will bring the company’s European river fleet total to a staggering 64. Of those, 40 will be Longships, which are all virtually identical vessels, creating a truly uniform experience across rivers and destinations for the passenger who craves the comfort of consistency.
Scenic Cruises, meanwhile, is looking to court boutique hotel lovers with forward-thinking amenities like a new pool concept. Its two 2015 Europe vessels will feature a relaxation pool adjacent to a jet-stream pool for lap-style swimming. And its sister company, newcomer Emerald Waterways, is having fun with public areas like a roof-deck pool that converts into a cinema at night. Emerald is doubling its fleet size to four vessels next year.
Clearly, there’s no resting on their laurels for river cruise lines. With stiffer competition, they are getting increasingly innovative, and it’s making things interesting. Take French river cruise company CroisiEurope, which is launching a paddlewheeler — yes, a paddlewheeler — though not the kind you’re familiar with. This will be a smaller European version that will navigate the Loire River in April. The 96-passenger Loire Princesse, the first overnight passenger vessel on the Loire, promises to be a unique offering.
Exotic river rush
Rivers in Asia and South America will continue to see investment into 2015, with a greater emphasis being placed on luxury services and amenities.
AmaWaterways is introducing the 124-passenger AmaDara on the Mekong River in August, featuring a salon and spa services, a swimming pool and an onboard fitness center. One month later, Haimark Travel will launch its Southeast Asia spa-concept vessel. The 24-passenger Mekong Princess will place a strong emphasis on spa treatments and services.
Avalon is also introducing two 36-passenger Suite Ships in Asia next year, one on the Mekong and another on the Irrawaddy River in Myanmar.
With any luck and a reprieve from political unrest, 2015 promises to be the year cruising returns to Egypt’s Nile River, as the country begins to see some semblance of stability after years of turmoil.
Abercrombie & Kent’s Nile fleet is already up and running, while Uniworld’s luxury Nile vessel, the River Tosca, is gearing up to begin sailing once again in September.
Another paddlewheeler here at home
In March, American Cruise Lines will launch its second built-from-the-ground-up paddlewheeler on the Mississippi, the 150-passenger American Eagle.
The vessel will feature 84 staterooms, 78 of which will have private balconies with sliding glass doors. There will be multiple drinking and dining areas and an outdoor exercise area with a putting green. Elevators will provide access to all five decks.
The American Eagle, which will sail mostly eight-day cruises along the Mississippi, will bring to three the number of paddlewheelers plying the Mississippi in 2015.
Wetravel2u's Weblog 