Royal Caribbean Wants to Own Texas Market

Royal Caribbean Wants to Own Texas Market

Royal Caribbean Group has set its sights on the Texas cruise market.

“We’re expecting to own the Texas market as it relates to cruising into the Caribbean,” said Michael Bayley, president and CEO of Royal Caribbean International, speaking on the company’s first quarter earnings call April 30.

A new terminal that opened in 2022 in Galveston will now be supported by Perfect Day Mexico, Royal Caribbean’s destination development in the Gulf, which is expected to soft-open in the fourth quarter of 2027 before fully ramping through 2028.

The project had encountered a temporary pause due to environmental permitting issues, but Bayley confirmed on the call that those issues have been resolved and construction has resumed.

“All of that is now behind us,” he said.

When complete, Perfect Day Mexico will anchor what Royal Caribbean sees as a transformational combination of assets serving the Gulf and Texas markets: Perfect Day Mexico paired with Royal Beach Club Cozumel, expected to open in early 2028.

“The combination of the hardware, the brand and the destination, we believe, is going to be a massive accelerator for overall financial performance for the business,” Bayley said.

“(Texas) is a market which is much larger than Florida and its penetration rate is much lower than Florida,” Bayley said.

CEO Jason Liberty elaborated on the geographic reach the Galveston hub has.

“It’s also going to unlock, more potential in the West, really kind of west of the Mississippi,  as the cost to get to Houston and so forth is less than other parts of the country,” he said.

Modern Mississippi riverboat to be named American Song

The first of American Cruise Lines’ modern riverboats will be named American Song.

The vessel will launch on the Mississippi River in fall 2018 and will head to the Pacific Northwest’s Columbia and Snake rivers for 2019.

The American Song will be wider, faster, and quieter than any of ACL’s other river cruise ships. Like ACL’s other vessels, the American Song is being built at Chesapeake Shipbuilding in Salisbury, Md., and thus will be U.S. flagged and crewed.

The vessel will have a four-story glass atrium and large lounge areas. It is being designed to have sweeping views throughout the ship. The staterooms will be the largest in the industry, according to ACL, and will have private balconies and large bathrooms.

With the launch of American Song next year, ACL will operate a fleet of 10 vessels, including coastal cruisers and paddlewheelers.

The company sails along the coasts and inland waterways of Alaska, the Pacific Northwest, the Mississippi River region, the Southeast and New England.

American Eagle paddlewheeler launches on Mississippi

Photo Credit: Peter Knego

NEW ORLEANS — In a ceremony held on the bow of American Cruise Linesʼ new American Eagle, Cheryl Landrieu, wife of New Orleans Mayor Mitch Landrieu, smashed a bottle of champagne against the shipʼs rail, formally christening the lineʼs second Mississippi riverboat.

As guests watched from the forward decks of the ship, there were speeches from Mitch Landrieu and American Cruise Line CEO Charles Robertson as well as a patriotic a cappella concert by a local trio called the Victory Belles.

Shortly thereafter, as a downpour drenched the Big Easy, the vessel sailed off on its maiden cruise, a-seven night roundtrip Lower Mississippi voyage calling at Natchez and Vicksburg, Mississippi; and  St. Francisville, Baton Rouge and Vacherie, Louisiana.

Boasting the largest staterooms of any Mississippi riverboat, the American Eagle and its 2012-built sister ship, the Queen Of The Mississippi, have accommodations that range from 200-square-foot cabins with picture windows to 600-square-foot owners’ suites with large private balconies. Of the 84 all-outside staterooms, 78 have balconies that are accessed via sliding glass doors.

The American Eagle's Sky Lounge. Photo Credit: Peter Knego
The American Eagle’s Sky Lounge. Photo Credit: Peter Knego

The two 150-capacity vessels are the first new paddlewheelers to join Mississippi cruise service since the 436-guest American Queen, now operated by rival American Queen Steamboat Co., was launched in 1995. A third, as yet unnamed vessel with a capacity for 185 guests is expected to join American Cruise Lineʼs Mississippi fleet next year, Robertson revealed.

The American Eagle has five passenger decks and a wide range of facilities, including a showroom; two large, aft-situated lounges; the intimate library, card room and chart room; a putting course; an open-air terrace with exercise machines; open and shaded deck space; a complimentary self-service launderette; three computer terminals; and free WiFi access throughout the ship.