Azamara Cruises’ new ads emphasize port stays

Azamara Club Cruises will launch a marketing campaign that for the first time will include television advertising.

The multi-channel campaign is built around the theme “The Voyage for Those Who Love Travel.”

It continues to highlight Azamara’s competitive positioning as a destination-focused cruise line that features longer stays, more overnights and evening tours. In addition to television, the campaign will have print, social media, online, direct mail, e-marketing, website and brochure components, Azamara said.

Azamara TV advert below.

Azamara Cruise Video

Azamara to include companion air for some cruises

By Tom Stieghorst
Azamara_JourneyAzamara Club Cruises will offer free companion air for flights booked in conjunction with more than 100 cruises in 2015-16.

The offer applies to bookings of Club Oceanview staterooms or higher. Also, the booking must be made from June 2 to July 31 with full deposit.

Agents must register offer code “FreeAir2ndGuest” in the reservation at the time of booking, and the offer is only applicable for select U.S. and Canadian international gateways, Azamara said.

Azamara Journey returning to duty March 17th

Azamara Journey will return to service on March 17th, following repairs to the damaged propeller that forced it to cancel its upcoming voyage from Shanghai.

Earlier this week, the ship was forced to cut its current cruise of Asia short after debris caused damage to the propeller. The ship was en route to Tokyo when the 601 passengers and 399 members of the crew on board felt an “unusual vibration”, according to a statement from the cruise line.

A subsequent inspection revealed the damage. Although Azamara said that the required repair work is relatively straightforward, it does require access to a dry dock, which is why the ship will be out of action for the first half of March.

The vessel will travel to Korea’s Orient Shipyard Gwanguang for repairs, according to Seatrade-Insider, before resuming service mid-March with a 17-night cruise around Asia.

A tweet from Azamara read: “It is regrettable that this incident occurred and spoiled our guests’ vacation. We will do everything we can to assist them.”