AIDA Announces Deployment for 2027-28 Winter Season

AIDA Announces Deployment for 2027-28 Winter Season

AIDA Cruises opened bookings for its 2027-28 winter season on Wednesday, the company announced in a press release.

The deployment includes over 300 cruises to a wide range of destinations, including the Canary Islands, Northern Europe, the Caribbean, South America, the Indian Ocean and South Africa.

Among the highlights of the season are the itineraries to tropical destinations, including the Caribbean and Central America.

According to AIDA, three ships will sail in the region: the AIDAbella, the AIDAluna and, for the first time, the AIDAprima.

The vessels will offer a series of 14- to 21-night island-hopping cruises departing from ports like La Romana in the Dominican Republic and Bridgetown in Barbados.

Other highlights include the “big winter breaks” onboard the AIDAmar, which offers round-trip cruises to warmer destinations from Hamburg, Germany.

The ship’s lineup includes a 48-day itinerary to Brazil and South America, in addition to a 21-day journey to the Azores and Morocco.

Also sailing from Germany, the AIDAnova is set to offer a series of winter sailings departing from Hamburg that visit ports in Scandinavia, Denmark and major ports in Western Europe.

The Canary Islands are set for a strong season, with the AIDAsol, the AIDAstella and the AIDAcosma offering itineraries that sail to Madeira Island.

The AIDAblu will offer a mix of itineraries that sail to both the Indian Ocean and South Africa, visiting destinations in Mauritius, Seychelles, Madagascar and La Réunion, in addition to Cape Town, East London, Durban, Port Elizabeth and Walvis Bay, Namibia.

According to the company’s press release, guests who book sailings of the new season by April 30, 2027, will receive discounts of up to 975 euros per person.

Additional benefits include free choice of cabin, a Rail&Fly ticket valid throughout Germany for travel by train and two bottles of mineral water onboard daily.

Of note, AIDA did not announce plans to offer itineraries in the Middle East and the Arabian Gulf in 2027-28.

Earlier this year, the company decided to cancel all of its sailings in the region scheduled for 2025-26 due to security concerns.

Virgin Unveils Brilliant Lady in Miami with Star-Filled Celebration

Virgin Unveils Brilliant Lady in Miami with Star-Filled Celebration

Virgin Voyages announced in a press release that the company hosted a star-studded celebration to welcome the Brilliant Lady into Miami on Thursday, October 16, 2025.

The event was attended by more than 2,000 guests, including DJ Khaled, rapper Swae Lee, Selling Sunset’s Polly Brindle, actors Agustina Palma and Lilimar Hernandez and The Real Housewives of Miami stars Kiki Barth, Alexia Nepola, Marysol Patton and Larsa Pippen.

Other attendees included journalists, influencers, brand partners and 1,000 of the company’s First Mates.

Virgin said that guests had the opportunity to experience the world premiere of Red Hot, a rockumentary-style spectacular featuring hits from the Spice Girls, Janet Jackson, David Bowie, Queen, The Killers and The Sex Pistols.

It also celebrates Virgin’s 50-plus-year legacy in music, complete with archival footage of Sir Richard Branson and a high-octane cast.

The ship’s entertainment lineup included Up With A Twist, a Gatsby-inspired Supper Club that channels the Roaring Twenties.

Throughout the day, guests discovered exclusives including the Secret Vintage, a speakeasy-style wine tasting and The Stitch Up in the Social Club and Rojo, the ship’s fiery Spanish-inspired eatery.

The night ended with Electric, a glowing, neon-drenched dance party in The Manor.

The Brilliant Lady will spend the coming weeks sailing the Caribbean before making her way through the Panama Canal to Los Angeles and onward to Alaska in spring 2026.

Soon after, all four of Virgin Voyages’ sister ships will unite in the Caribbean for the very first time.

Park West Gallery Partners with Margaritaville at Sea

Park West Gallery Partners with Margaritaville at Sea

Park West Gallery has announced the launch of its partnership with Margaritaville at Sea Cruise Line and will showcase fine art aboard Margaritaville at Sea’s Paradise and Margaritaville at Sea Islander.

The art dealer said in a press release that guests will enjoy a variety of art experiences from live auctions and seminars to artist meet-and-greets and curated exhibitions of original works.

Park West Gallery added that both novice and seasoned collectors can savour world-class art while onboard.

“We are thrilled to partner with Margaritaville at Sea to bring Park West’s world-class art auctions, exhibitions and exclusive events to their guests,” said John Block, Park West Gallery’s COO.

“Together, we’re creating unforgettable experiences that blend the joy of discovery, the thrill of collecting, and the spirit of adventure at sea,” added Block.

“Park West Gallery is a natural fit for the Margaritaville at Sea fleet, bringing even more immersive experiences to our laid-back, island-inspired escapes,” said Sally Imhoff, vice president of onboard revenue for Margaritaville at Sea.

“From first-time bidders to seasoned collectors, every guest can enjoy auctions, exhibitions and artist encounters that can bring our signature brand of fun and escapism to their homes,” added Imhoff.