To agents’ delight, new cruise ships steaming for the West Coast

The Norwegian Bliss, shown here in a rendering, will make a June debut in Seattle.LONG BEACH, Calif. — For years, agents on the West Coast have pleaded with suppliers to put new cruise ships in ports near their clients. Now they’re getting their wish.

This year, the Norwegian Bliss will make a June debut in Seattle, the first time a new Norwegian Cruise Line ship has been stationed in the West since the Norwegian Star began sailing in Hawaii in 2001.

Next year, Carnival Cruise Line will launch its latest ship, the Carnival Panorama, in Long Beach, Calif., while Royal Caribbean International will move the Ovation of the Seas, just 2 years old, to Seattle.

Together, the three ships will add more than 12,000 new or nearly new lower berths, at least seasonally, to the West Coast market.

“It’s very exciting. There’s been a big need out here for a long time,” said Betsy Geiser, vice president at Uniglobe Travel in Irvine, Calif. “Historically, it’s been older ships and smaller ships. Carnival’s making a big improvement by bringing [the Panorama] here.”

With their proximity to the Caribbean, East Coast ports, particularly Miami and Fort Lauderdale, have long been the default homeports when a new vessel emerges from the shipyard.

In recent years, ports such as New York have also benefitted as fleets grew and lines cultivated new markets.

But in a sense, the West Coast is the cradle of the industry, said John Mast, vice president of marketing for Expedia CruiseShipCenters in Vancouver.

“It’s important to remember that Princess, with that run down to Mexico, sort of kicked off the U.S. cruise industry in many ways,” Mast said.

The California-Mexico itinerary, immortalized in “The Love Boat” television show, is still a mainstay of the market. Carnival plans to enrich Ensenada with new port activities in a bid to make Long Beach one of its biggest hubs.

“I think there’s been a renaissance going on for the West Coast, and I think that Carnival’s investment is a very strong indicator of that,” Mast said.

There are several reasons why the region is enjoying a rebirth, Mast said. One is the recent expansion of the Panama Canal. Before 2016, the cruise industry’s newest and largest ships couldn’t fit through the locks. Now that a wider channel has been opened, it is easier to move most large ships back and forth.

Also, after several years in which European cruise seasons were marred by terrorist activity, domestic ports have become more attractive long-term investments, especially in excursion-rich Alaska.

Mast said the new ships, with their go-kart tracks and Imax theatres, can help attract a younger demographic to Alaska.

“It seems kind of gimmicky to have a racetrack on the roof,” he said, “but the reality is that Alaska is a wonderful summer vacation for families. Families are a huge market. If I know kids, that will immediately get them excited, and we know that kids play a role in forming the vacation choice.”

For agents, the practical impact of having news ships on the West Coast is that they are easier and more profitable to sell.

Anita Pagliasso, president of Ticket to Travel in San Jose, Calif., said, “Cruisers are very excited about something new. It becomes lucrative because the pricing’s always higher when a brand new ship comes out, so the higher the pricing, the higher the commission. It goes hand in hand, I think.”

Pagliasso said the opportunities extended beyond West Coast agents.

“I think some of the feedback I got, even some of the agents in the Midwest, was that [clients] have gone to Florida enough, and they want something different,” she said. “This is a great opportunity for not only West Coast agents to promote these ships but other agents who have clients who have done all the cruising out of Florida and are looking for something new and exciting.”

Why Carnival Panorama’s New Homeport Matters

Carnival Cruise Line commemorates the expansion of the Long Beach terminalPHOTO: Carnival Cruise Line commemorates the expansion of the Long Beach terminal. (photo courtesy of Carnival Cruise Line)
In a surprise move, Carnival Cruise Line just unveiled that it would be homeporting its upcoming new vessel—the 2019 Carnival Panorama—on the U.S. west coast year-round from Long Beach, California.

This is major news because such a deployment hardly ever happens, though it certainly should.

To give a clear sense of how infrequently Southern California is the base for a brand new cruise ship, it’s the first time Carnival has opted for it in two decades. I was on site at the newly expanded Long Beach terminal over the weekend to hear the news from Carnival President Christine Duffy firsthand, and I was both astonished and delighted.

Norwegian Cruise Line got the ball rolling in part when it announced it would be introducing its upcoming Norwegian Bliss in Alaska. However, it is only going to be there for a few months per year, alternating to the Caribbean in the off-season. In between, it too will be making several stops in Los Angeles for Mexican Riviera roundtrips from the port of San Pedro.

Helping, of course, is a resurgence of interest in Mexico itself. Carnival has always remained committed to the region: Even during the downturn, the brand was sending its Carnival Imagination and Carnival Inspiration on short getaway cruises to Ensenada and its Carnival Miracle farther south on weeklong voyages.

Now that the company has expanded its Long Beach terminal, it has replaced the Miracle with the larger Carnival Splendor for 2018 and will again swap out for the even bigger Carnival Panorama in 2019.

Previously, the east coast was predominantly earmarked for new vessels with hand-me-downs eventually making their way west. The recent Carnival Vista will move to Galveston as this year’s new Carnival Horizon comes to Miami. So if anything, it was expected that California might be next to get the Vista the year after with the Horizon shifting to Texas if the Panorama had gone to Florida.

Instead, the Panorama is going to Los Angeles. I’ve always believed that passengers interested in the latest ships would follow wherever they go—not just to the world’s cruise capital of Miami—and it would seem Carnival agrees.

Best of all, it might only be the start of a trend.

Carnival is also working on an Ensenada development project set for completion in 2020. Very few details have been revealed thus far, but it is said to be a unique dining, retail and attraction complex too, “make Ensenada one of the West Coast’s premier destinations,” according to Carlos Torres de Navarra, Carnival’s vice president, strategic and commercial port development.

Knowing how much vacant space exists pier-side in the Mexican port, that could potentially foreshadow a Grand Turk- or Amber Cove-type environment complete with the likes of a Margaritaville, swimming pool and waterslides immediately off the ship. (If nothing else, one can at least dream.)

It’s also not just Carnival that could follow suit. Plus, only Long Beach and San Pedro as homeports and Mexico and Alaska as destinations have thus been discussed off the west coast. Within the broader Carnival Corporation, Holland America Line is dedicated to departures from my hometown San Diego, with the brand leaving for Hawaii as well. Additional corporate cousin Princess Cruises also features the Cali coast from San Pedro.

These and other companies that call on California (like the Disney Cruise Line) could surely expand west with ever new ships as their fleets continue to grow. Already looking good for the future, cabin categories are selling out on Norwegian Bliss’ L.A. departures.

Should such demand sustain, I predict more fresh ships will follow and start a trend accordingly.

Carnival announces the first ship based on US west coast in 20 years

Image result for carnival panorama ship

Carnival Cruise Line is to deploy a new ship on the US west coast for the first time in 20 years.

Carnival Panorama will be based in Long Beach, California, from December 2019.

The 3,960-passenger Carnival Panorama, the third Vista-class ship in the fleet, will run seven-day Mexican Riviera itineraries with bookings due to open next month.

New features unique to the new ship will be announced in the near future, according to the cruise line.

The planned deployment followed the company revamping its 146,000-square-foot Long Beach Cruise Terminal and plans for a multi-million dollar port development in Ensenada, Mexico with shops, restaurants and attractions.

The renovation of the terminal at Long Beach more than doubles the size while enhancing the overall passenger experience and operational flow.

It also includes the expansion of portside shore power to enable larger ships to plug into the local electric grid, reducing exhaust emissions while docked.

Carnival Cruise Line president Christine Duffy said: “This is a momentous occasion for both Carnival and the City of Long Beach – not only are we celebrating the grand re-opening of this magnificent cruise terminal, but also demonstrating our commitment to the west coast with the deployment of the spectacular new Carnival Panorama in 2019 and the announcement of an exciting new port development project in Ensenada.

“The west coast is an important market with vast growth potential and these initiatives further demonstrate the confidence in our future success in Long Beach.

“We are very much looking forward to having Carnival Panorama homeported here beginning next year.”