Tag Archives: cruises

MSC USA: Readying for Big Moves

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“We’re excited about how the product is positioned in the U.S. market with very clear points of distinction, with our European style and American comfort, and how we bring that together,” said Lynn Torrent, executive vice president and chief commercial officer.

Torrent said MSC had tweaked the product for U.S. passengers and was gaining ground on marketing and driving wider brand awareness ahead of the MSC World America’s arrival in Miami this spring.

“We’re expanding our U.S. deployment,” she continued. “We’re adding Galveston this year, a second ship in Port Canaveral and sailing to Alaska from Seattle in 2026.”

Much of the immediate focus has been revealing feature after feature on the new World America for her Miami-based deployment of week-long cruises. These include a new sports bar concept and a comedy club, in addition to the first Eataly at Sea concept which will feature dishes and cocktails only available on the World America.

A new terminal with shore power will be awaiting World America in Miami, and a second new terminal will be ready for the MSC Seascape in Texas.

“We’re investing significant yin marketing and trade sales support in Texas,” said Torrent.

More ships in the market mean MSC has the attention of travel advisors, said Torrent, and continues to enhance tools and training options. Travel agents can benefit from lunch-and-learn seminars, virtual training, and more. Torrent said the company had a lot of on-the-ground support for advisors in Texas.

While Torrent focuses heavily on North American deployed ships, the company is also busy sourcing guests for cruises in Europe and elsewhere.

“We have a significant offering in the Mediterranean and Northern Europe, and the World Europa and Euribia have driven more interest. The Yacht Club is popular with American guests looking for a premium, unforgettable experience.”

2026 brings more deployment and more berths to the U.S. market, as MSC will debut in Alaska, with the Poesia offering a week-long program from May to September.

“Alaska is a marquee destination. It completes our global portfolio,” Torrent said. “We think there is a lot of demand globally for Alaska. There is significant momentum already.”

Excerpt from the Cruise Industry News Quarterly Magazine Winter 2024-25

Costa Pacifica Becomes First Ship to Watch Santos’ Firework Display

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The Costa Pacifica became the first cruise ship to watch the New Year’s Eve fireworks display in Santos, Brazil.

The Costa Cruises ship reached the town as part of an eight-night cruise to Brazil.

Before anchoring in Santos Bay for the 14-minute firework display, the Pacifica embarked guests in Santos and Rio de Janeiro.

In addition to its two homeports, the itinerary also included visits to Búzios, Angra dos Reis, Ilhabela, and Balneário Camboriú.

According to Santos Mayor Rogério Santos, the operation highlights the town’s status as a major cruise hub.

“It is an extremely important action to promote Santos not only during New Year’s Eve but throughout the season, in all seasons of the year,” he said.

Continuing its deployment in South America, the Costa Pacifica is set to offer a series of three- to seven-night cruises from Santos and Rio through late March.

Costa’s 2024-25 season in the region also includes the Costa Diadema and the Costa Favolosa, with itineraries departing from different homeports.

A traditional destination for cruise ships during New Year’s Eve, Rio de Janeiro received six ships to ring in 2025.

The lineup included two vessels from Costa Cruises, the Costa Favolosa and the Costa Deliziosa, as well as four ships from MSC Cruises, including the MSC Grandiosa, which is currently the largest vessel sailing in Brazil.

The 4,888-guest ship joined the MSC Seaview, the MSC Orchestra and the MSC Poesia for the 12-minute firework display.

In Portugal’s Madeira Island, 11 cruise ships gathered in Funchal for the port city’s New Year’s Eve celebrations.

Nine different companies were represented, including AIDA, Cunard, and Fred. Olsen, Hapag-Lloyd, Marella, Phoenix Reisen, Saga and TUI.

The largest ship on the scene was the 3,000-guest Queen Anne, which entered service for Cunard in April 2024.

Queen Anne Departs Southampton for Maiden World Voyage

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Queen Anne arrives at Historic Liverpool, photo credit Spacejunkie2 – Flickr

The Queen Anne set sail on her 107-night maiden world voyage from Southampton on January 9, 2025.

Spectators gathered to witness the ship’s 9 p.m. departure, highlighted by a fireworks display.

The 3,000-passenger ship will make its first stop in New York on January 17, 2025. 

Over the course of 107 nights, the Queen Anne will visit 30 ports across 18 countries. Destinations include Miami, San Francisco, the Panama Canal, Honolulu, Auckland, Sydney, and Hong Kong. Guests will also cross the International Date Line on February 12, experiencing the rare event of “jumping through time.”

The itinerary also includes overnight stops in New York, Honolulu, Sydney and Singapore, with Queen Anne returning to the south coast on April 27, 2025.

Katie McAlister, president of Cunard, said: “This is a significant moment for Cunard as Queen Anne begins her maiden world voyage. Her first visit to the USA should be to New York, a city that has long been at the heart of Cunard’s story. This voyage celebrates our heritage while offering guests the opportunity to explore the world in the style and luxury only Cunard can provide. Queen Anne truly reflects the evolution of our brand, and this journey will be an unforgettable experience for all on board.”