Tag Archives: CruiseWorld conference

In an intricate spectacle, Harmony of the Seas christened

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From left, Harmony of the Seas captain Gus Andersson, Royal Caribbean International CEO Michael Bayley and ship godmother Brittany Affolter.

FORT LAUDERDALE — Royal Caribbean International turned the Harmony of the Seas naming ceremony into a technology demonstration, using its robotic bartenders as part of the process.

The ship was christened at Port Everglades by Brittany Affolter, a 23-year-old Teach for America educator in Miami who won a contest for teachers that drew over 1,000 nominees.

Far from a typical christening, Royal Caribbean cooked up a Rube Goldberg-style procedure that started with Affolter and Royal Caribbean chairman Richard Fain on stage in the ship’s open-air Aqua Theater.

An aerialist descended from above on guide wires with a button to activate the process. When Affolter pressed the button, it sent a signal to the robot, which did a spin and punched a second button, which then released a bottle of champagne rigged to the ship’s zipline.

A 3-foot bottle of champagne smashes into the Harmony of the Seas.
A 3-foot bottle of champagne smashes into the Harmony of the Seas. 

The bottle, a 3-foot tall sovereign custom-made for Royal Caribbean by Veuve Clicquot, then whizzed down the zipline course and crashed into a steel nameplate above the ship’s pool deck.

Back at the Aqua Theater, a blizzard of blue confetti was unleashed and singer Jon Secada, who once performed on Royal Caribbean ships, gave a concert.

Witnessing all of the festivities via a giant TV screen in the ship’s Studio B ice skating arena were 500 travel agents from Travel Weekly’s CruiseWorld conference, who were invited to participate in a launch viewing party onboard.

The Harmony entered service last May and spent its first few months sailing in Europe. It arrived in Fort Lauderdale earlier this month, and will sail seven-night Caribbean voyages from the port.

Royal Caribbean’s rollout of RFID wristbands will be gradual

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Royal Caribbean RFID wristbandFORT LAUDERDALE — Royal Caribbean Cruises Ltd. President Adam Goldstein said it will be several years before the Sea Pass wristbands being used for room keys on Quantum of the Seas can be rolled out fleetwide.

Goldstein said the radio-frequency identification (RFID) wristbands are simple, but they go hand-in-hand with a new shipboard property management system that takes a fair amount of time to install.

“The next-generation embarkation and the RFID bands will kind of follow that process,” Goldstein said in a speech at the CruiseWorld conference, a Travel Weekly event.

Royal Caribbean will proceed ship by ship with the installations. He did not say which would be the next ship in line for Sea Pass.

Goldstein said that older ships such as Majesty of the Seas that look their age next to Quantum have been given extended life by adding newer features in scheduled drydocks.

“We’ve found across the boCruiseWorld - Adam Goldsteinard — and this is industrywide — that we’ve been able to inject a lot more features from the newer ships onto the older ships than probably any of us thought possible.”

He also noted that RCCL has six brands and that older Royal Caribbean and Celebrity Cruises ships such as Majesty of the Seas have traditionally migrated to its other, primarily European, brands.

Goldstein said pressure on concessionaires to be more efficient has resulted in smaller footprints for areas like the photo gallery on Quantum. That has freed up more space for a variety of extra features that make the ship more exciting overall, he said.

CruiseWorldGoldstein said he’s never been a big fan of the contemporary-premium-upper premium-luxury continuum that many use to label the market segments of the cruise business, and that the edges of those categories are increasingly blurring into each other.

“If you’re in a loft suite on Oasis of the Seas, you’re in a pretty luxurious product,” he said.

“Very often our bigger brands are the second choice for couples that are normally cruising on small luxury ships,” Goldstein said. He said those passengers want the attributes of a large ship with all of the luxury amenities of a small one. “It is an interesting marketing challenge.”