Quantum Technology Delivers Ease

Royal Caribbean International’s new smartship creates a better cruise

By: Marilyn Green

<p>In addition to a skydiving simulator, Quantum of the Seas offers keyless entry to staterooms and robotic bartenders. // © 2014 Royal Caribbean...

The technology on Royal Caribbean International’s (RCI) new Quantum of the Seas is so smoothly, logically blended into life onboard that it makes returning home a bit of a shocker — you actually have to take a key and open your door. Guests on the November inaugural cruise were confronted by technological miracles; the designers of Quantum have been able to create a space where spectacular technical strides create a smooth cruise, rather than demand the focus of attention.

Take the online digital check-in. It needs a bit of time (you must create your own photo ID), but if you complete it, there is virtually nothing to do at embarkation — just collect a Radio Frequency Identification (RFID) wristband that functions as your ID/room key. You can also track your own bag to your stateroom via RIFD tags, and new guests of all ages quickly mastered the Royal IQ app, clustering around the kiosks or downloading it to set up their appointments, reservations and plans.

New onboard experiences are, of course, technology-driven and incredible feats, but they seem perfectly normal within the world that is Quantum. People simply accepted technological magic and got on with enjoying features such as the North Star gondola that looks enough like the London Eye to seem familiar. And the guests trying out the skydiving simulator merely remarked that it took a lot more effort than it appeared, instead of marveling at the technology that produced the experience.

One of the life-changing features is RCI’s new onboard Wi-Fi access, satisfyingly fast and priced at moderate rates, which is expected to attract many who would otherwise not cruise, such as the huge millennial market.

“For millennials, it’s not a real vacation experience unless they can share it,” said Bill Martin, chief information officer for Royal Caribbean Cruises.

Another popular smartship feature is the Robotic Bartenders at the Bionic Bar, but even those seemed eerily familiar (I couldn’t watch them without looking around to see the alien patrons from Star Wars’ famous cantina scene). The Robotic Bartenders B1-0 and N1-C are programmed to the movements of American Ballet Theater’s principal dancer, but their shapes somewhat resemble aquatic creatures. Drinks are ordered tableside with a tablet, mixed briskly by the robots and brought to the customers by a live waiter.

Two70, the performance space, is backed by six RoboScreens that add an extra troupe of performers or coalesce into one impressive image. The room’s Vistarama transforms floor-to-ceiling glass walls into very real backdrops, shown off in the performance of the Cirque-like spectacle “StarWater.” Although the effects are dramatic, the space somehow is very friendly, and several groups remained chatting and sipping drinks for an hour afterward the show.

When you hear about the 80-inch “virtual balcony” LED screens in the inside cabins, it sounds like a gimmick. But in fact, it opens up the whole space and gives occupants a true vision of the weather and surroundings. The smartship elements also have increased efficiency and environmental responsibility; computer modeling is used to reduce Quantum’s energy consumption, including efficient hull configuration, engine design and energy saving devices.

Even the crew’s superb service has been given a boost with tablets carrying custom apps that help them track guest preferences. And those same personal tablets enable the crew to Skype their families. They can now be a part of key occasions and see for themselves how their relatives are doing. The rest of the RCI crews will also be given these tablets without charge as the technology is installed across the fleet — 40,000 personal tablets in total.

“This isn’t about technology for its own sake,” one guest said, mirroring my own thoughts. “This is technology for making things better.”

Royal Caribbean’s rollout of RFID wristbands will be gradual

Royal Caribbean RFID wristbandFORT LAUDERDALE — Royal Caribbean Cruises Ltd. President Adam Goldstein said it will be several years before the Sea Pass wristbands being used for room keys on Quantum of the Seas can be rolled out fleetwide.

Goldstein said the radio-frequency identification (RFID) wristbands are simple, but they go hand-in-hand with a new shipboard property management system that takes a fair amount of time to install.

“The next-generation embarkation and the RFID bands will kind of follow that process,” Goldstein said in a speech at the CruiseWorld conference, a Travel Weekly event.

Royal Caribbean will proceed ship by ship with the installations. He did not say which would be the next ship in line for Sea Pass.

Goldstein said that older ships such as Majesty of the Seas that look their age next to Quantum have been given extended life by adding newer features in scheduled drydocks.

“We’ve found across the boCruiseWorld - Adam Goldsteinard — and this is industrywide — that we’ve been able to inject a lot more features from the newer ships onto the older ships than probably any of us thought possible.”

He also noted that RCCL has six brands and that older Royal Caribbean and Celebrity Cruises ships such as Majesty of the Seas have traditionally migrated to its other, primarily European, brands.

Goldstein said pressure on concessionaires to be more efficient has resulted in smaller footprints for areas like the photo gallery on Quantum. That has freed up more space for a variety of extra features that make the ship more exciting overall, he said.

CruiseWorldGoldstein said he’s never been a big fan of the contemporary-premium-upper premium-luxury continuum that many use to label the market segments of the cruise business, and that the edges of those categories are increasingly blurring into each other.

“If you’re in a loft suite on Oasis of the Seas, you’re in a pretty luxurious product,” he said.

“Very often our bigger brands are the second choice for couples that are normally cruising on small luxury ships,” Goldstein said. He said those passengers want the attributes of a large ship with all of the luxury amenities of a small one. “It is an interesting marketing challenge.”

Quantum to use wrist bands instead of key cards

By Tom Stieghorst

Guests on Royal Caribbean International’s Quantum of the Seas will be issued wristbands with radio frequency identification (RFID) chips in place of the standard issue key cards, which will be used for cabin access, payment and other traditional key card functions.

The wristbands can also be used to navigate the ship, said Royal Caribbean Cruises Ltd. Chairman Richard Fain, who hosted a live webcast from the ship’s construction site in Germany to announce the innovation.

The webcast will include a chat with former New York Times technology columnist David Pogue, who now works for Yahoo! Those interested can ask questions via Twitter under the hashtag #QuantumoftheSeas.

It was one of half a dozen technology upgrades on the Quantum that promise to make cruising simpler, easier and more hassle-free, Fain said.

Another eye-catching technology will be a robotic bartender which will tend a new venue, the Bionic Bar. Guests will place orders via tablets and then watch the robotic bartenders mix their cocktails.

Quantum will also use RFID to enable guests to track their baggage in real time after they drop it off before the cruise, and after they deliver it to housekeeping on departing the ship. In addition, guests will be able to generate their boarding documents online and upload a photo ID to get digital boarding credentials that will shorten the check-in process. Fain said the process will go from sidewalk to ship in 10 minutes and eliminate the traditional check-in counter and the associated lines.

Quantum is also scheduled to be the second ship to fully utilize the O3B satellite system for telecommunications access, which is expected to dramatically increase Internet speeds. The extra connectivity will enable the Quantum to offer a live global video gaming suite in its new SeaPlex activities area.

The O3B system has been in testing on the Oasis of the Seas and is expected to be fully deployed first on the Allure of the Seas by October.