Tag Archives: cunard

Cunard Starts Charging for Select Shows Onboard

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Cunard Starts Charging for Select Shows Onboard

Queen Anne on her Maiden visit to Historic Liverpool, Photo credit Spacejunkie2 Flickr

Cunard is now charging fees for specific live performances onboard its newest ship, the Queen Anne.

According to the company’s website, an entry fee is essentially charged for three shows presented at the Bright Lights Society bar.

In its frequently asked questions section, the company explains that the fees also include additional perks, including beverages.

“Select shows such as Fizz and Noir now carry an entry charge of $20 per person, which includes a glass of champagne, a souvenir program, and the service charge,” Cunard states.

Guests attending a third show, Bitter Sweet Symphony, will be charged $46 per person. According to the company, the fare includes service charges and three cocktails.

Bright Lights Society is described by Cunard as the ship’s “most intimate and immersive entertainment venue,” offering exclusive live performances in a cabaret-style theatre with a premium cocktail lounge atmosphere.

Guests can make a reservation via the company’s My Voyage app or by visiting the Purser’s Office once onboard.

“Shows are popular and space is limited, so we recommend booking early to avoid disappointment,” Cunard’s website adds.

Guest reports on social media indicate that the charges were introduced in late May 2025 and were received with mixed reactions.

“It’s worth every penny; the cast are very talented and entertaining,” a former passenger stated in a Facebook post.

“Disappointing that Cunard is going the same way as other cruise lines with ‘nickel and diming,’” a guest replied.

As the newest ship in Cunard’s fleet, the Queen Anne was built by the Fincantieri shipyard and entered service in May 2024.

At the time, the company said that the vessel was designed to reflect the evolution of its brand, introducing a new look, as well as new features and dining venues.

In addition to itineraries to Northern Europe, the Atlantic Islands and the Mediterranean, the 3,000-guest ship offers annual world cruises departing from Southampton.

Queen Anne Departs Southampton for Maiden World Voyage

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Queen Anne arrives at Historic Liverpool, photo credit Spacejunkie2 – Flickr

The Queen Anne set sail on her 107-night maiden world voyage from Southampton on January 9, 2025.

Spectators gathered to witness the ship’s 9 p.m. departure, highlighted by a fireworks display.

The 3,000-passenger ship will make its first stop in New York on January 17, 2025. 

Over the course of 107 nights, the Queen Anne will visit 30 ports across 18 countries. Destinations include Miami, San Francisco, the Panama Canal, Honolulu, Auckland, Sydney, and Hong Kong. Guests will also cross the International Date Line on February 12, experiencing the rare event of “jumping through time.”

The itinerary also includes overnight stops in New York, Honolulu, Sydney and Singapore, with Queen Anne returning to the south coast on April 27, 2025.

Katie McAlister, president of Cunard, said: “This is a significant moment for Cunard as Queen Anne begins her maiden world voyage. Her first visit to the USA should be to New York, a city that has long been at the heart of Cunard’s story. This voyage celebrates our heritage while offering guests the opportunity to explore the world in the style and luxury only Cunard can provide. Queen Anne truly reflects the evolution of our brand, and this journey will be an unforgettable experience for all on board.”

Carnival Corporation Actively Managing Brand and Ship Portfolio

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“We’ve been actively managing the portfolio and allocating ships differently, moving vessels and winding up a brand in the case of P&O Australia,” said Josh Weinstein, president and CEO of Carnival Corporation.

“I think it’s setting ourselves up to really put the assets where the highest returns are in the immediate term and the medium term, while we help all the brands who aren’t yet where I think they should be, get to those levels,” he continued, speaking on the company’s year-end and fourth-quarter earnings call.

“At a base level, it’s a continuation of all of those things in the commercial space and having those great brand leaders really lean in even further. We’re investing in our people. We’re investing in our tools, our revenue management tools, to make sure that we are utilizing the technology effectively to optimize the yields.”

Weinsten also pointed to strength in onboard spending.

“We’ve got a good amount of runway to continue the progress we’ve been making around pulling forward the spend, which as everybody knows, opens up the second wallet and the more people spend before they get on the cruise, the more they spend on the cruise. So our brands are again working hard to continue that and we’re nowhere near what the cap could be on those types of efforts.”