Ambassador’s Ambience Celebrates 35 Years

Ambassador’s Ambience Celebrates 35 Years

Ambassador Cruise Line’s Ambience recently completed 35 years of service, having been delivered as the Regal Princess on July 20, 1991.

First ordered for Sitmar Cruises, the 70,000-ton vessel was acquired by the P&O Group while still under construction at the Fincantieri shipyard in Monfalcone, Italy.

Along with a sister ship, the Crown Princess, the vessel was transferred to the Princess Cruises brand, undergoing project changes before being completed.

After leaving Italy, the Regal Princess was christened by former United Kingdom Prime Minister Margaret Thatcher. The naming ceremony was held in New York City and took place on August 8, 1991.

The 1,578-passenger ship continued to sail for Princess on worldwide itineraries through 2000, when it was transferred to the company’s resident Australia fleet.

In 2007, the Regal Princess was withdrawn from Princess’ fleet and transferred to P&O Cruises Australia.

Renamed the Pacific Dawn, the ship continued to sail for the Carnival Corporation-owned Australian brand through early 2020.

After spending a few months laid up, the vessel was acquired by Ambassador Cruise Line in early 2021.

Then a startup brand, the company invested in a major modernisation project for the ship before welcoming its first guests in early 2022.

In 2026, the Ambience is offering a series of cruises from ports in the United Kingdom, including itineraries to Northern Europe, the British Isles, Iceland, Scandinavia, the Iberian Peninsula and the Mediterranean.

The vessel will also offer a special 45-night cruise to the Caribbean in early 2027, sailing round-trip from Tilbury.

The itinerary is highlighted by overnight visits to a series of destinations, including Puerto Limón in Costa Rica, Cartagena in Colombia and Belize City in Belize.

Before kicking off its 2026 season, the Ambience underwent a three-week drydock refurbishment at a shipyard in the United Kingdom.

The multimillion-pound refurbishment included technical updates, as well as enhancements to public areas and staterooms.

Marella Cruises Signs with V.Ships Leisure for Ship Management

Marella Cruises Signs with V.Ships Leisure for Ship Management

V.Ships Leisure has been awarded a ship management contract by Marella Cruises, according to a press release.

It is believed to be the largest management contract in the cruise industry.

The five-year agreement will cover the full technical, crewing, digital and ESG management of all of Marella’s five cruise ships, with operations commencing towards the end of 2025.

Adrian Hibbert, Cruise Operations Director at Marella Cruises, commented: “Throughout the tender process, we were hugely impressed by the calibre of the team at V.Ships Leisure and the depth of their industry expertise. We look forward to working together to deliver safe, reliable and sustainable operations across our fleet.”

Per Bjørnsen, CEO of V.Ships Leisure, said: “This contract is a clear endorsement of our talented team, commitment to ESG and our digital-first approach. Above all, it’s a testament to our track record and further reinforces our leadership in the cruise sector. We are extremely proud to be working with Marella Cruises and are looking forward to collaborating to achieve operational excellence.”

The first two vessels will come into management by the end of the year, with the other three joining in the first half of 2026.

As part of the new partnership, V.Ships Leisure will build upon its already strong UK presence by establishing a dedicated Marella Cruises fleet cell in the UK, operating from its Southampton office and supported by the wider V. network. The decision reflects V.’s commitment to providing Marella Cruises with local expertise backed by global scale, reach and experience, according to a press release.

V. will leverage its ShipSure platform to enable data-driven decision-making across fleet maintenance and operations, supporting more efficient and proactive management and giving Marella Cruises enhanced transparency into the operations.

Marella Cruises will benefit both from V.’s end-to-end management services and from V.ERDE, our dedicated decarbonisation and environmental compliance program.

MSC Virtuosa back to Southampton

Virtuosa just passing Seaforth Docks, Liverpool photo credit Space junkie2~

The line has announced that Virtuosa, which in May became the first ship to restart UK cruises since the pandemic, will replace the older and smaller MSC Magnifica which had been scheduled to operate.

Virtuosa, one of MSC’s newest ships and capable of carrying around 4,000 more guests than Magnifica, will offer a range of 20 itineraries including two-night mini cruises calling in Saint Peter Port in Guernsey to 12 nights exploring the Baltics or 14 nights exploring the Western Mediterranean.

MSC said, “high demand” for its summer 2022 sailings had led to the decision to bring Virtuosa back to UK shores. Passengers already booked on Magnifica will be automatically rebooked to the nearest like-for-like Virtuosa sailing.

Agents with booked guests and direct customers will be contacted with all information pertaining to the change.

MSC’s the UK and Ireland managing director Antonio Paradiso said the line “couldn’t turn down the opportunity” to bring Virtuosa back to Southampton after the success of its 2021 summer season.

“The feedback from passengers has been that they loved MSC Virtuosa and are eager to get back on board and explore more of the world on this fabulous ship,” Paradiso said.

“Despite the challenges of 2021 we had a record-breaking year with passengers sailing from Southampton, and it was great to see so many new-to-cruise guests amongst them.

“We have listened to the feedback from consumers and travel agents and have delivered itineraries with more choice, new destinations and longer cruises to warmer climates – all departing from Southampton.”

MSC added that current booking trends also meant it would base a ship in Southampton year-round in 2022 with the vessel due to be announced later this year.

The ship will sail similar northern Europe itineraries in 2022-2023 to those currently being offered by Magnifica.

Paradiso added: “Five years ago we announced our intention to grow our business in the UK market and I am pleased to say that this announcement is further evidence of our commitment to this target.

“We have made a series of investments, from increasing the number of sailings from UK ports visiting new and exciting destinations, to supporting the building of the new Horizon Cruise Terminal in Southampton, that all help us achieve our goal to give UK guests the holidays they want, and travel agents the cruises they want to sell.”

The news comes as MSC confirms its full fleet of 19 ships will be sailing by summer 2022, with its requirement for all guests to be vaccinated remaining in place.

MSC said it would continue to implement “the appropriate measures” to ensure guests can “enjoy one of the safest holidays options out there”.