Liberty: Pricing Higher in Caribbean Despite Capacity Increase

Liberty: Pricing Higher in Caribbean Despite Capacity Increase

Jason Liberty, chairman and CEO of Royal Caribbean Group, said that the company’s pricing for Caribbean voyages was up despite the industry’s significant capacity increase in the region.

He said this was for all three company brands: Royal Caribbean International, Celebrity Cruises and Silversea.

“We’re seeing high demand wanting to go to the Caribbean. We’re not only seeing good volume, but our pricing is higher in the Caribbean than it was last year,” Liberty said.

Speaking on the company’s year-end and fourth quarter earnings call, Liberty made sure to mention the cruise line expected positive yield growth for key products, including the Caribbean, as its investments continued to differentiate it from its peers and strengthen its leadership position, despite elevated capacity in the Caribbean.

“And I know that may not feed into what maybe some groups want to hear, but that is a reality that we continue to see strong demand for the Caribbean, and we continue to see strong demand for our broader organization,” he added.

Liberty said company capacity was up 6.7 percent year-over-year, driven by the new Legend of the Seas launching this summer plus full-year service from the Star of the Seas and Celebrity Xcel.

Virgin Unveils Brilliant Lady in Miami with Star-Filled Celebration

Virgin Unveils Brilliant Lady in Miami with Star-Filled Celebration

Virgin Voyages announced in a press release that the company hosted a star-studded celebration to welcome the Brilliant Lady into Miami on Thursday, October 16, 2025.

The event was attended by more than 2,000 guests, including DJ Khaled, rapper Swae Lee, Selling Sunset’s Polly Brindle, actors Agustina Palma and Lilimar Hernandez and The Real Housewives of Miami stars Kiki Barth, Alexia Nepola, Marysol Patton and Larsa Pippen.

Other attendees included journalists, influencers, brand partners and 1,000 of the company’s First Mates.

Virgin said that guests had the opportunity to experience the world premiere of Red Hot, a rockumentary-style spectacular featuring hits from the Spice Girls, Janet Jackson, David Bowie, Queen, The Killers and The Sex Pistols.

It also celebrates Virgin’s 50-plus-year legacy in music, complete with archival footage of Sir Richard Branson and a high-octane cast.

The ship’s entertainment lineup included Up With A Twist, a Gatsby-inspired Supper Club that channels the Roaring Twenties.

Throughout the day, guests discovered exclusives including the Secret Vintage, a speakeasy-style wine tasting and The Stitch Up in the Social Club and Rojo, the ship’s fiery Spanish-inspired eatery.

The night ended with Electric, a glowing, neon-drenched dance party in The Manor.

The Brilliant Lady will spend the coming weeks sailing the Caribbean before making her way through the Panama Canal to Los Angeles and onward to Alaska in spring 2026.

Soon after, all four of Virgin Voyages’ sister ships will unite in the Caribbean for the very first time.

Virgin Voyages: Cameo on The Real Housewives of Miami

Virgin Voyages: Cameo on The Real Housewives of Miami

Virgin Voyages has announced that it will feature on Bravo’s series “The Real Housewives of Miami” in two back-to-back episodes, premiering on Thursday, September 4.

The company said in a press release that the collaboration began when Richard Branson invited Miami entrepreneur Marysol Patton on board to toast her recent wedding. Joined by her girlfriends, the Housewives set sail in November.

“We couldn’t imagine a better way to showcase the Virgin Voyages experience than through the fabulous lens of The Real Housewives of Miami,” said Nicole Huang, SVP at Virgin Voyages.

“These episodes truly capture the spirit of our brand: bold, sophisticated and always a little fabulous. We love being the go-to vacation for celebrating life’s biggest and most glamorous milestones,” added Huang.

Virgin added that the cameo underscores its growing presence in pop culture while reinforcing its reputation.

According to the press release, the ladies experienced the company’s most iconic experiences, which included The Perch, a retro VHS-inspired 80s aerobics class, culinary adventures at The Wake and Test Kitchen with an edible theatre.

The group also had bites and Champagne at Richard’s Rooftop.