Tag Archives: Grand Prix

MSC Cruises Unveils Yacht Club Experience at Miami Grand Prix

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MSC Cruises Unveils Yacht Club Experience at Miami Grand Prix

MSC Cruises will unveil a new MSC Yacht Club experience for the 2026 Miami Grand Prix from May 1 to 3, according to a press release.

The all-new hospitality centerpiece will deliver elevated luxury and immersive design for guests across five decks of a lifelike yacht and is set to become the highlight of the Marina on the inside of Turns 5 to 9.

“MSC Cruises’ partnership with Formula 1 continues to grow and evolve, and the MSC Yacht Club at the Miami Grand Prix is a perfect expression of who we are as a brand—combining innovation, luxury hospitality and world-class experiences in one extraordinary setting,” said Suzanne Salas, executive vice president of marketing, e-commerce and sales for MSC Cruises.

“Formula 1 represents the very best in performance, spectacle and international appeal, which makes this the perfect venue for MSC Cruises to offer fans the seamless blend of European style and American comfort guests enjoy onboard our ships.”

The MSC Yacht Club will become the highlight of the Marina presented by MSC Cruises at the Miami International Autodrome. The lifelike super yacht will measure 264 feet in length, have a width of 96 feet and will be 50 feet tall at its highest point.

Positioned at one of the circuit’s most dynamic sections, the MSC Yacht Club will place guests directly alongside one of the most exciting corners on the track’s layout, delivering dramatic views of up to five turns.

The MSC Yacht Club at the Formula 1 Crypto.com Miami Grand Prix is inspired by MSC Cruises’ luxury ship-within-a-ship onboard experience, also named the MSC Yacht Club.

The Miami Grand Prix version will feature five levels totaling 32,000 square feet, with each deck offering a different guest experience.

At the heart of the experience is a culinary program curated by Bagatelle, the hospitality brand. Bagatelle sets the tone for dining throughout the weekend.

“From the very beginning, the Marina presented by MSC Cruises has been one of the defining features of our race,” said Katharina Nowak, president of the Formula 1 Crypto.com Miami Grand Prix.

“In creating the MSC Yacht Club, we wanted to elevate that iconic space by providing something even more immersive, refined and connected to racing.”

The structure is the event’s biggest new offering since 2023 when a new Paddock Club building was constructed.

The reimagined Marina presented by MSC Cruises will also feature a new general admission area with an elevated viewing platform inside Turn 7.

MSC Cruises To Sponsor Two 2024 Formula 1 Races

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MSC Cruises announced that it will be the title sponsor of two races in the 2024 Formula 1 World Championship Grand Prix series; the Japanese Grand Prix and the Gran Premio dell’Emilia Romagna held at Imola, according to a press release.

In 2024, the cruise line’s brand will be included in the title names of both Formula 1 Grand Prix, as well as the race circuit branding as part of MSC Cruises’ global sponsorship of Formula 1 through 2026.

The fourth race of the season, the “MSC Cruises Japanese Grand Prix” will take place between April 5-7, 2024 at the Suzuka track in Japan.

 The “Formula 1 MSC Cruises Gran Premio dell’Emilia Romagna 2024” will take place between May 17 and 19, 2024 at the Imola circuit in Imola.

 MSC Cruises became a global partner of Formula 1 in 2022 when the cruise line entered into a collaboration to the end of the 2026 World Championship.

Photo: Gran Premio dell’Emilia Romagna (Imola) (Colombo Images)

MSC Cruises Announces Extension to Formula 1 Deal

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MSC Cruises announced the extension of its global partnership deal with Formula 1 to become its Official Cruise Partner through the 2026 FIA Formula 1 World Championship, according to a press release.

Pierfrancesco Vago, executive chairman of MSC Cruises, said: “Formula 1 and MSC Cruises are great partners on many levels and our successes are founded in teamwork. Not only this, but we are both driving towards sustainable change. We want to build the future of our industries and leave a lasting legacy for generations to come. We are both working at the forefront of our industries and helping to make a real difference. And this is why we are committed to Formula 1 for the long term and have extended our sponsorship as Global Partner. We look forward to this special partnership going from strength to strength.”

As part of the partnership, MSC Cruises will offer a unique hospitality experience onboard its ships on selected Grand Prix weekends.

The extended program will start when the MSC Virtuosa arrives in Abu Dhabi for the final round of the 2023 Formula 1 season and will offer accommodation, hospitality and transportation packages for fans and VIP guests.

More ships will join the program during the 2024 season and beyond. MSC Cruises will also be the title sponsor of the 2023 Formula 1 Belgian Grand Prix with more title sponsorships to be announced at the Formula 1 race during the 2024 season.

Stefano Domenicali, president and CEO of Formula 1, said: “We’re excited to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence. This collaboration has brought exceptional results, and we look forward to enhancing our relationship further. Together, we’ll continue pushing boundaries and setting new benchmarks in sports and hospitality.”