| MSC Magnifica.
The five largest cruise companies are projected to see dramatic capacity growth over the next 10 years, ranging from 114 percent for MSC Cruises to 36 percent for Royal Caribbean Cruises. The projections are based on new ships to be introduced and known ship withdrawals and deployment changes. Carnival Corporation is expected to grow its annual passenger capacity from approximately 11.1 million to 15.8 million passengers, for a 42 percent increase, and the largest industry-wide hike in terms of actual passengers, 4.7 million more passengers over 10 years. MSC will see the second largest estimated increase in terms of actual passenger capacity, going from 2.1 million to 4.6 million, an increase of 2.5 million passengers, or 114 percent. Royal Caribbean is projected to grow its annual passenger capacity from approximately 6.2 million to 8.4 million passengers, for 2.2 million more passengers, an increase of about 36 percent. Norwegian Cruise Line Holdings will see its capacity go from 2.5 million to 3.5 million, climbing 1 million, a 40 percent increase. Genting Hong Kong will grow its capacity from 1.2 million passengers to 2.0 million, for a 66 percent increase. The largest industry-wide growth year will be 2020 with global passenger capacity increasing 7.9 percent from the previous year. |
Tag Archives: MSC Seaside
MSC Cruises Investing for Digital Experience Aboard
Luca Pronzati, chief business innovation officer at MSC Cruises, has spearheaded the company’s innovative MSC for Me app, including its new digital personal assistant which will debut next year. Much of his job has been looking at consumer and guest data to better adapt new technologies in the correct (shipboard) manner.
“The ships are becoming bigger and navigation within the ship is becoming somewhat difficult, especially for first-timers, which are still a big part of our customer base,” he said.
Thus, the company’s MSC for Me app has been linked to thousands of sensors across the ships to give guests their exact location, and potential directions to where they want to go.
Investments are also being made to provide the best experience to the cruise guest.
“It’s all about the experience for the customer. They expect a certain speed and kind of connection and we want to offer that,” said Pronzati. “In order to be prepared, we are investing. We are still struggling in getting the right satellite (bandwidth), but once we do, everything will be even better, elevating the experience we already have.”
The race to build the world’s biggest cruise ship is over


