MSC Cruises goes in big on the U.S. market

Posted on 9 October, 2019 by Spacejunkie2

The MSC Meraviglia’s promenade ceiling is alight with LED lights that change patterns and even put on a show. Photo Credit: Rebecca Tobin

NEW YORK — The MSC Meraviglia arrived here on Monday from Europe, with MSC Cruises executives noting more than once that it is the largest cruise ship to dock in Manhattan.

The Meraviglia (pronounced Mer-a-VEE-lia) is sailing three cruises from New York, and then it will reposition to Miami for the winter season. The Meraviglia joins the MSC Seaside, the line’s year-round ship in the Caribbean, and the MSC Divina and MSC Armonia this fall. For the first time, MSC has four ships serving the North American market simultaneously.

The Meraviglia, one of the largest ships in the fleet, carries 4,488-passengers at double occupancy and is 171,598 gross tons. In the U.S., only Royal Caribbean’s Oasis-class ships are bigger.

Night views: The MSC Meraviglia’s pool deck. Photo Credit: Rebecca Tobin

“This is a perfect example of our commitment to growing in the North American market,” COO Ken Muskat said in brief remarks Monday night. “We are the fastest-growing cruise line in the world. … We are growing in North America in a very big way.”

Even so, he added, “We’re very passionate about our European roots and our European style. You’ll see that in the decor, you’ll see that in the hardware, you’ll see that in the culinary experiences, and you’ll also see that in our entertainment.”

The European flavour is on display the moment guests step into the center promenade. The ceiling is made up of thousands of LED lights that change into different patterns and put on an evening light show. On various visits to the promenade over the course of the evening, the ceiling changed from a pattern reminiscent of the Galleria Vittoria Emanuele in Milan to a cloud-filled sky to a homage to the Sistine Chapel.

The dramatic Swarovski crystal staircase on the MSC Meraviglia. Photo Credit: Rebecca Tobin

The vessel is massive with plentiful public spaces. There’s a full-size, indoor basketball court. One big area with a swimming pool gives way to another big area with a swimming pool. When you get on the elevator and your guide says, “Press the button for Deck 16,” it’s not even the top deck; there are 19.

Although it is mega in size, the Meraviglia is broken down into smaller gathering spaces that make it seem positively intimate at times. Take the Carousel Lounge, which is purpose-built for MSC’s exclusive Cirque du Soleil at Sea shows. It’s a small theatre in the (almost) round, and guests are close enough to the performers to make eye contact.

A selection of tapas at the Hola! restaurant. The restaurant features culinary creations by Michelin-starred chef Ramon Freixa. Photo Credit: Rebecca Tobin

The Meraviglia has no shortage of celebrity and brand partnerships. In addition to the Cirque du Soleil performances, a tapas restaurant features the dishes from Michelin-starred chef Ramon Freixa. The Chocolat and Cafe bear the name of pastry chef Jean-Philippe Maury. The kid’s clubs are Lego designed. A partnership between MSC and Martha Stewart includes curated shore excursions, gift packages and onboard holiday dinner menus.

Supply Chain In Focus for MHA Conference at Sea

Posted on 24 September, 2019 by Spacejunkie2

Among the topics set for the Marine Hotel Association’s (MHA) Conference at Sea, this December will be the cruise ship supply chain.

The Conference at Sea will run aboard MSC’s Divina on a three-night itinerary in December (Dec. 17-20); port calls will include the brand new Ocean Cay Marine Reserve as well as Nassau, as the cruise sails from Miami roundtrip.

The event brings MHA members together with relevant cruise line purchasing decision-makers.

The first session during the Conference at Sea will focus on the all-important cruise ship supply chain.

The three-hour workshop will discuss the supply chain from start to finish, purchasing to consumption and also include consolidation and loading.

Presentations are scheduled from multiple cruise operators and purchasing entities, and vendors will get the important question and answer time from panel participants ahead of business networking sessions scheduled for Thursday aboard the ship.

Immediately following the supply chain workshop, MHA members will have the opportunity to get a unique behind-the-scenes look aboard with hosted tours of key areas on the ship.

The MHA has thus far confirmed 14 participating cruise lines for its December Conference at Sea, representing 78 ships and nearly half a billion dollars in annual food spending.

Scheduled every other year, this will be the association’s third event hosted aboard a cruise ship, with previous events held with Princess Cruises and Norwegian Cruise Line

The MHA is a true not-for-profit organization, with membership dues at $500.

Its not-for-profit status also means that revenue is put back into the organization and into the famed MHA scholarship fund, which has doled out over 8,000 scholarships over 35 years.

MSC Armonia to Homeport in Tampa

Posted on 12 September, 2019 by Spacejunkie2

MSC Cruises announced it is sending the Armonia to homeport in Tampa for the 2020-2021 cruise season, adding a key new homeport to the company’s arsenal.

Starting Nov. 11, 2020, MSC Armonia will begin sailing from Tampa to the Caribbean, Mexico and the Bahamas year-round, with a full Winter season (Nov. 2020 – April 2021) of four- to five-night short cruises followed by a Summer season (May 2021-Nov. 2021) of week-long cruise options.

Gianni Onorato, MSC Cruises’ CEO, said: “The introduction of Tampa as a homeport is another important milestone as we continue to grow our presence and profile in North America to meet the growing demand for our product.

“MSC Armonia’s short cruises will be perfect for the first time U.S. guests to experience our European heritage and I’m sure that our seven-night product will appeal greatly to families. With every sailing from Tampa including our exclusive Ocean Cay MSC Marine Reserve private island, all of the ship’s itineraries should also be extremely attractive for large U.S. groups and charters.”

“As MSC Cruises expands its presence in the U.S., the introduction of Tampa as a homeport plays an important role in our long-term deployment strategy for this region,” added Ken Muskat, EVP and Chief Operating Officer of MSC Cruises USA. “We’ve seen increased demand for cruise options from Tampa as vacationers from around the world look to explore the city and surrounding areas pre- and post-cruise. We’re looking forward to bringing MSC Armonia, one of our more classic and charming ships, to Tampa and to introducing even more travellers to the MSC Cruises experience, inspired by our European heritage.”

“We are thrilled that MSC Cruises will be offering year-round cruises from Port Tampa Bay next year,” said Paul Anderson, President and CEO of Port Tampa Bay. “MSC Cruises offers an enriching and immersive cruise experience, bringing together people from around the world. Tampa is also known for the unique experiences the city offers its residents and visitors, appealing to a diverse mix of nationalities and cultures. We couldn’t be more excited for MSC Armonia’s new home to be Port Tampa Bay.”

For the Winter 2020-2021 season, MSC Armonia will offer a variety of four- and five-night sailings, visiting destinations such as Key West; Cozumel, Costa Maya, and Progreso, Mexico; and Ocean Cay MSC Marine Reserve.

“With a range of itineraries, including short cruise options, MSC Armonia’s itineraries from Tampa are ideal for groups, including family reunions, meetings, incentives and corporate events, as well as charters,” said Muskat. “In addition, the four- and five-night options are a great opportunity for someone who has never cruised before to try cruising as a vacation option or if they are new to MSC Cruises to check out one of our ships for the first time.”

Following its inaugural season in Tampa, MSC Armonia will then transition to 7-night sailings from May through Nov. 2021, with stops at Key West; Ocean Cay MSC Marine Reserve; Cozumel, Mexico; and Progreso, Mexico. Prices start at $299 per person.