MSC Cruises lays out plans for increased agent outreach

Posted on 7 April, 2014 by Spacejunkie2

By Tom Stieghorst

FORT LAUDERDALE — MSC Cruises unveiled several marketing initiatives under a new “Serving You” theme.

Rick Sasso, CEO of MSC Cruises USA, said at the Cruise3sixty conference that the line intends to emphasize the human connection in its dealings with travel agents. It is in the process of filling 22 new sales positions to extend outreach to agents.

RickSasso “There will be more people on the ground face to face to be the partners with the travel seller, so together we can create new business,” Sasso said.

He announced that marketing and sales vice president Ken Muscat had been promoted to executive vice president of sales, marketing, public relations and guest services, and that several other executives had been promoted to strengthen oversight.

MSC will hold a joint promotion with Fiat to give away a $21,000 Fiat convertible to a consumer and a travel agent. An entry for the drawing will be made for each booking on MSC Divina from April 4 to May 18, good on departures from Aug. 2 to Dec. 27. Winners will be announced around the year-end holidays.

Muscat said a new bus wrap advertisement has been installed for April on 14 buses running a freeway route between Miami and Fort Lauderdale. The wrap includes a travel agent call to action.

Under the “Serving You” banner, MSC will launch a 20-city road show in May to talk to travel agents on their home ground. There is a tentative list of cities to be visited, but it could change, Muscat said.

He also said MSC will offer a new wedding program on MSC Divina that for the first time will enable legal weddings to be performed onboard or in a number of ports, including Miami, Cozumel, St. Maarten and Falmouth, Jamaica.

Muscat said details of the program, which launches Aug. 2, will be available in the next several weeks.

MSC denies accusations of ‘slave-like’ staff conditions

Posted on 7 April, 2014 by Spacejunkie2

MSC Cruises has rejected allegations by Brazilian police that staff were kept in “slave-like” conditions on its ship MSC Magnifica.

Brazilian officials said they “rescued” 11 crew members in the northeastern city of Salvador, where the ship was docked for the day on April 1.

They claimed staff were forced to work for up to 16 hours a day. Some were alleged to have been victims of sexual harassment, reported the BBC.

MSC said in a statement: “After reviewing thousands of pages of documentation and conducting hundreds of interviews with crew members, Labour Ministry inspectors went on board MSC Magnifica on April 1 and alleged irregularities in the working conditions of 13 crew members, and invited them to disembark.

“MSC Crociere is in full compliance with national and international labour regulations and is ready to cooperate with the authorities.”

The company said it had not received “any evidence or legal notification” from the Brazilian Labour Ministry.

The operation came at the end of a month-long investigation, following a tip-off from crew members on Magnifica.

The labour ministry identified 13 staff who had allegedly been submitted to slave-like conditions.

Two of them refused to leave the vessel and decided to carry on working, while the other 11 were taken to a hotel in Salvador.

MSC Cruises ships operating in Brazilian waters employ a total of 4,181 crew members, of whom 1,243 are Brazilians.

The line said its four ships operating in Brazil during the 2013-14 season had passed “intensive and repeated” inspections by the Brazilian Labour Ministry.

MSC maintains market presence and touts return to ex-UK

Posted on 1 April, 2014 by Spacejunkie2

By Phil Davies

MSC maintains market presence and touts return to ex-UK

MSC Cruises is maintaining capacity in the UK market despite withdrawing departures from Southampton after this year.

The Italian line is concentrating on fly-Med sailings in 2015 with dedicated charter flights to serve five ships from Venice and its two biggest vessels MSC Fantasia and Preziosa sailing year-round from Barcelona and Genoa.

Regional connecting flights will be commissionable at 5%.

But UK, Ireland and Australia executive director Giles Hawke (pictured) does not rule out a return to ex-UK cruises in the future.

Hawke, speaking ahead of the 2015/16 programme going on sale on Wednesday – the earliest date ever – revealed that the company aims to more than triple UK passenger numbers from 60,000 this year to 200,000 by 2017.

He would not be drawn on when or if MSC would return to ex-UK departures, but said there would be eight calls in either Southampton or Dover next year which will allow agents to make ship visits.

“We will more than replace our ex-UK capacity with our fly-Med programme,” he said, indicating that MSC would be the biggest player in the sector in 2015 with departures covering both the western and eastern Mediterranean.

The company has taken 500 pre-registrations from consumers ahead of the on-sale date and expects strong trade support, with early booking offers such as discounts of up to £200 off the brochure price and free cabin upgrades for bookings made between April and June.

Prices lead in at £499 per person based on a seven-night fly-cruise from Barcelona on newest ship MSC Preziosa on December 6, 2015.

Other options include the first ship with upgraded MSC Yacht Club facilities – MSC Splendida – sailing in northern Europe.

Hawke said: “I believe we will return to ex-UK cruising but first we want to build the brand and consumer demand to justify us having one of our biggest ships operating out of Southampton.

“We want to build a brand that the consumer understands and one that commands the kind of prices it deserves.”

MSC Opera is being withdrawn to be stretched in size alongside three other Lirica-class ships following this year’s season of departures from Southampton.