Lines await effect of plan to slash Venice cruise ship traffic

Lines await effect of plan to slash Venice cruise ship traffic

By Tom Stieghorst

Italy’s decision to constrain cruise ship growth in Venice will likely change the way some cruise passengers enter and leave the city as it is phased in over the next few years.

Prime Minister Enrico Letta approved plans to limit or shut down cruise ship traffic in parts of the Venice lagoon.

His order is at least a partial victory for the No Grandi Navi (No Big Ships) movement that sprang up in Venice as megaships began to visit the city.

And it is a setback, at least for now, for cruise lines.

“This would certainly be a disappointing outcome from our perspective,” Carnival Corp. said in a statement, which went on to assert that “the cruise industry is an important economic driver for Venice and other communities around the world.”

The ruling does not ban cruise ships from docking in Venice, but it places restrictions on how many ships can transit the Guidecca Canal, which takes passengers past the city’s iconic St. Mark’s Plaza.

Starting in January, it requires a 20% reduction in the passage of ships larger than 40,000 gross tons. It limits the number of large ships that can dock at the city’s main cruise terminal, Venezia Terminal Passeggeri, to five per day, according to European press reports.

By November 2014, ships over 96,000 gross tons would no longer be permitted in the Guidecca canal.

In its statement, Carnival said that while no changes are currently being planned, “we will evaluate the ruling and see how it impacts our business in the long run.”

Royal Caribbean Cruises Ltd. also responded to the ruling, saying that it is reviewing its deployments for 2013 and 2014 to be sure they comply with the new regulations.

“We recognize visiting Venice during their cruise is a highlight of our guests’ vacation,” Royal stated. “We expect to continue with our scheduled port calls to Venice for our 2013 and 2014 itineraries.”

Last year, 661 cruise ships bearing 1.7 million passengers called at Venezia Terminal Passeggeri. No breakdown of ship size was immediately available.

For the industry, Venice has become a vital turnaround port, uniquely serving both western and eastern Mediterranean itineraries.

For the city, that means extra revenue. Cruise ship passengers and crews spend $255 million a year in Venice, according to a 2013 Cruise Market Watch study, ranking it eighth among world cruise ports and third in Europe, behind Barcelona and Rome (Civitavecchia).

Practically, the decision will first affect deployment decisions for 2015. Neither Carnival nor Royal has announced its 2015 itineraries. The squeeze would be most acute in the summer months when ships tend to migrate to the Med.

One solution is to develop a new channel to Venezia Terminal Passeggeri for large ships that bypasses the most historic part of Venice. Letta’s office said the order restricting ship size also authorized development of such a channel.

However, that would end the romantic entrance to the city past St. Mark’s Plaza, which is treasured by many cruise passengers.

MSC Cruises to stretch Lirica class of ships/Hawke reassures agents as he takes on MSC role

By Hollie-Rae Merrick MSC Cruises to stretch Lirica class of ships

MSC Cruises is poised to announce a major refit of its 1,500-passenger Lirica class of ships.

Travel Weekly understands the ships will be cut and stretched, with up to 800 extra cabins being installed across the fleet.

The cruise line is focusing on ensuring its current fleet is of the highest standard and it is unlikely any new ships will be added within the next three years.

However orders for ships to be introduced after that period are expected to be placed soon.

The Lirica refit is likely to be part of the company’s strategy to build revenue from the UK market, and to help build greater brand awareness.

More balconies will be added to the ships during their refit in order to attract more UK customers.

One of the ships could also sail from the UK on a regular basis.

Hawke reassures agents as he takes on MSC role

By Hollie-Rae Merrick

Hawke reassures agents as he takes on MSC roleThe new UK managing director of MSC Cruises has insisted he is not looking to repeat a strategy he spearheaded at former employee Carnival UK.

Speaking to Travel Weekly on his first day in his new position, Giles Hawke moved to reassure agents that he wouldn’t be “coming in and slashing commission”.

When asked about commission, he said: “I think most of the big commission moves in the market have already been made. The market has been stabilised, discounting is largely gone.

“MSC is in a good place and well positioned and I don’t see going in to the market and slashing commission happening.”

He added: “You do different things at different companies. There isn’t a one size fits all model, whatever the industry you don’t move from one company to another and decide to repeat everything that you did before.

“To reassure travel agents, I haven’t come in here with a mindset to repeat everything I did at Carnival UK.”

Hawke reiterated the importance of travel agents in helping to raise brand awareness for MSC.

He said: “I want people going into travel agents and asking about MSC because they already have awareness and I also want travel agents to know what MSC is all about and to understand the brand.

“I think currently you ask 10 different travel agents to tell you about MSC Cruises and you get 10 different answers.

“I would like 10 agents and 10 answers that are the same.

“I’m in the listening, learning and understanding mode for the next few months – then working out how we market to customers and give them clarity and getting people’s minds more on the brand than they have ever been before.”

Giles said MSC had always been a very trade-focused brand, and maintained that would not change. He said the line would be doing more ship visits and fam trips for agents because agents represent a large proportion of MSCs sales.

In the short term, Giles said he would be meeting with key agents to hear their thoughts on MSC, he hopes to see a many agents as possible before the end of the year.

MSC adds new ports to winter Caribbean schedule

MSC adds new ports to winter Caribbean schedule

By Tom Stieghorst
MSC Cruises said that it has added several ports of call and itineraries to its winter lineup in the Caribbean with the arrival for year-round Miami service of MSC Divina.

Among the new ports Divina will visit are Cartagena, Colombia; Cristobal, Panama; Puerto Limon, Costa Rica; and Costa Maya, Mexico.

New itineraries include a 10-night voyage departing Miami on Nov. 12, 2014, with stops in Falmouth, Jamaica; Cartagena; Cristobal; Puerto Limon; and Cozumel.

The Divina is en route from Italy and will arrive in Miami the week before Thanksgiving.