Hays Travel has acquired Cruise.co.uk’s parent, Victoria Travel Group Limited

Hays Travel has acquired Cruise.co.uk’s parent, Victoria Travel Group Limited

Hays has hailed the deal, which includes Victoria’s Seascanner brand and its German division, Kreuzfahrtberater.de, its largest since acquiring Thomas Cook in 2019.

Victoria Travel Group Chief Executive Chris Gardner will continue to lead the business, alongside UK Managing Director Tony Andrews, Group Chief Financial Officer Carl Tromans, and German Managing Director Tom Reiter.

Existing majority shareholder Bridgepoint will now exit the Victoria Travel Group business, which reported a total transactional value of £252 million in its most recent financial year and said reflected its strong market presence and customer loyalty in the UK and Germany.

This is Hays Travel’s first online travel agency acquisition and a significant milestone for the north east headquartered company, which has been serving customers since 1980.

The move significantly expands Hays Travel’s footprint in the global cruise market and supports the UK’s largest independent travel agent’s strategic growth ambitions in the fast-growing cruise sector, both in the UK and internationally.

Dame Irene Hays, owner and chair of Hays Travel, said: “We have been hugely impressed by the strength of the Victoria Travel Group. 

“Their innovative approach to online cruise retailing and the calibre of their management team make Victoria Travel a compelling addition to our business, which aligns with our cruise strategy and growth ambitions.
 
“We are delighted to welcome Chris, Carl, Tony and Tom to our Hays Travel group; they share our values and are all exceptional at what they do. 

“We look forward to working alongside them, exploring opportunities and learning from each other as we seek to continuously improve the choice, experience and value we offer our customers.”

Meanwhile, Gardner added: “We’re delighted to be joining the Hays Travel family. Their values, customer-first approach, and long-term vision align with ours. 

“This partnership opens up exciting opportunities to grow our brands and deliver even more value to cruise customers in the UK and internationally.”

Jonathon Woodall-Johnston, chief operating officer of Hays Travel, and Jo Rzymowska, a respected cruise industry leader and non-executive director of Hays Travel, will join the Victoria Travel Group board.

NCL EXTENDS CRUISE CANCELLATIONS ACROSS ITS FLEET

Norwegian Cruise Line has extended the suspension of all its proposed sailings until the end of November.

All Voyages for Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises with embarkation dates from 1 November until 30 November 2020 are cancelled.

Guests with bookings are being told to contact their travel agent or NCL direct.

NCL said: “The Company will continue to work in tandem with global government and public health authorities and its Healthy Sail Panel expert advisors to take all necessary measures to protect its guests, crew and the communities visited.”

NCL operates 28 ships with 59,000 berths and plans to add nine additional vessels by 2027.

MSC adopts new rebating and cancellation policies

MSC Divina at her home port, Miami.

MSC Cruises has instituted new rebating and cancellation policies that take effect May 1.

No travel agencies can advertise, market or sell a cruise or cruise package at a price below MSC’s published or contracted pricing.

Agencies may continue to offer value-adds such as onboard spending credits and prepaid gratuities. The value-add cannot be cash, a gift card or other items that reduce the base price of a cruise.

Agencies that violate MSC’s rebating policies will be “subject to written warning, a reduction in the co-op support provided by MSC Cruises and other actions such as, but not limited to, a reduction in the base commission paid on all future cruises booked by that agency,” MSC said.

For all new bookings made beginning May 1 for all sailings departing in April 2017 and forward, MSC has adjusted its cancellation policy.

MSC Seaside

For cruises less than 15 nights, guests lose their nonrefundable deposit if they cancel between 89 and 61 days before departure; lose half the fare if they cancel 60 to 46 days out; lose 75% of the fare if they cancel 45 to 16 days out; and lose 100% of the fare if they cancel with 15 days or fewer before departure.

For cruises more than 15 nights, they lose their nonrefundable deposit if they cancel between 109 and 61 days before departure, half the fare for 60 to 46 days, 75% of the fare from 45 to 31 days, and 100% if they cancel 30 days out or fewer.  

Also, MSC Cruises said it will continue transfer a direct booking to a travel agent upon request of the customer when the appropriate forms are submitted by the customer to MSC Cruises. Bookings may only be transferred to an agent up until 60 days from creation if the request is made outside of final payment period and the booking is not paid in full.