Thin order books for cruise shipbuilders

By Tom Stieghorst

*InsightThe slowdown in new cruise ship orders is starting to bring consequences for the shipyards.

Two of the yards that churn out big cruise ships are on the market, according to a spokesman for STX Corp., the Korean shipping conglomerate that owns them.

A downturn in the shipbuilding and shipping sectors has left STX heavily in debt, and a spokesman said it plans to pare its focus to domestic shipbuilding by divesting overseas assets.
In 2008, when STX acquired yards in Saint Nazaire, France and Turku, Finland, the cruise industry was already putting the brakes on its headlong construction of ships. The surge that culminated with delivery of the $1 billion Oasis and Allure of the Seas ships left the industry with enough berth supply that it was difficult to keep prices moving upwards.*TomStieghorst

Cruise chiefs since then have hewn to a strategy of measured capacity growth. Carnival Corp., for example, has said it plans to order only two to three ships across its 10 major brands each year. The result for shipyards is that they compete for fewer, larger ship contracts than in the past, raising the stakes for each order.

One recent example involved a third copy of the Oasis-class sought by Royal Caribbean International. First crack went to the STX Finland yard that built the Oasis and the Allure, but when the desired level of financing guarantees wasn’t forthcoming from the Finnish government, Royal instead turned to STX France.

As a result, the Finnish shipyard’s order book has just two cruise ships in it for delivery in 2014 and 2015. The Finnish government has already agreed to buy the Turku shipyard site from STX.  Further restructuring may be coming in the second half of the year, STX says.

Germany’s Meyer Werft has four ships in the pipeline, including Norwegian Getaway and Quantum of the Seas. In Italy, Fincantieri has seven, including Regal Princess and Costa Diadema.

In 1989, after the Finnish shipyard fell into bankruptcy, Carnival Corp. had to step in and buy part of it to assure completion of the Fantasy and Ecstasy ships.  Carnival sold the stake two years later.

No one knows if that kind of rescue might be needed again. But until cruise lines step up the pace of new orders, European ship builders are going to have to be creative and flexible to stay in the game.

Revenue rises, but IPO expenses put Norwegian Cruise Line in the red

Revenue rises, but IPO expenses put Norwegian Cruise Line in the red
By Tom Stieghorst
Norwegian Cruise Line posted a $96.4 million first-quarter loss, but said accounting rules that require it to recognize some one-time expenses masked a solid improvement in its business.

Revenue rose to $527.6 million from $515.4 million.

Norwegian said that without $110 million in expenses related to its public offering in January, income would have been $12.9 million. Norwegian’s net profit was $3.3 million in last year’s first quarter.

“We had a fantastic quarter — above consensus,” said CEO Kevin Sheehan in an interview.

The expenses include costs tied to prepaying bonds and stock compensation for former executives.

Sheehan said by using the proceeds of the public offering, Norwegian was able to replace secured debt that carried 11.5% interest rates with unsecured debt that costs about 5%.

Norwegian raised $447 million in the quarter by selling 23.5 million shares for $19 each.

Excluding fuel, net cruise costs fell 1.5% in the quarter. Sheehan said the expense of introducing Norwegian Breakaway will likely raise cruise costs by 5% to 6% in the current quarter.

The New York-themed Breakaway is set to arrive before daybreak on May 7 at the Manhattan Cruise Terminal. The ship will be named the next day by the Rocketttes before starting a series of seven-day cruises to Bermuda.

Norwegian says sales uplift vindicates 10% commission move

Norwegian says sales uplift vindicates 10% commission move

By Phil Davies

Norwegian says sales uplift vindicates 10% commission moveNorwegian Cruise Line attributed its switch to 10% commission a year ago to a big lift in UK business – and stressed there are no plans to alter its course on remuneration.

Executive vice president sales Andy Stuart revealed that business from the UK was 25% ahead of this time last year.

This vindicated the move to cut commission as it helped eradicate retail cruise discounting and provide price clarity to consumers.

And Stuart stressed that his door was always open to negotiate with Advantage Travel Centres after the consortium took the rare decision to take the line off its preferred supplier list due to the reduction in commission.

“We were clearly disappointed because we felt we were doing something positive to discourage rebating in the industry,” he said.

Speaking as Norwegian showcased new 4,000-passenger ship Norwegian Breakaway in Southampton to 2,000 UK agents, he claimed Advantage had “misunderstood” the company’s intentions and there continued to be ongoing positive dialogue.

“We believe 10% is a fair commission which will result in a higher retention and better margins for agents while ensuring that consumers are less confused about pricing,” Stuart added.

More than 100 Advantage agents were on board for the overnight showcase of the ship and the opportunity to earn additional commission by ensuring they saw different parts of the vessel.

Stuart conceded that the line would continue to run tactical promotions such as the current short-term bonus commission offer to coincide with the introduction of Norwegian Breakaway.

But he insisted that there would be no shift in the ongoing 10% level as part of Norwegian’s Partners First philosophy.

He declined to be drawn on a rise in the company’s share price but industry observers believe investors see positive returns from ongoing improvements in profitability and the introduction of both Breakaway and sister ship Norwegian Getaway from Miami from January 2014.

Stuart revealed that there would be tweaks to the second new ship to reflect its Florida home port.

Norwegian expects UK passengers to be attracted to the Miami-based ship due to the popularity of Florida as a holiday destination and good levels of airline capacity.

The line is aiming for “more than double digit” percentage growth from the UK in 2014.