Norwegian Sky gave Irma victims hope

Norwegian Cruise Line CEO Andy Stuart embraces Hurricane Irma evacuee Bryan Denton. At left is Denton’s sister-in-law, Jodi. Photo Credit: Tom StieghorstMore than 900 people stuck in the U.S. Virgin Islands because of Hurricane Irma, many grateful to be alive, arrived at PortMiami on Friday morning after being rescued in St. Thomas by the Norwegian Sky cruise ship.

The majority were tourists stranded when Irma’s 185 mph winds obliterated the Cyril E. King Airport in Charlotte Amalie. “The control tower is gone,” said Charlene Woolley, who was on vacation from Atlanta. “[Flying] was not an option.”

The Norwegian Sky had sailed empty to Cancun during the storm and motored directly to St. Thomas once the government there sent out an urgent request for transportation off the island.

The 2,004-passenger ship picked up a total of 923 evacuees, including 99 from St. John who had been brought to St. Thomas by a U.S. Coast Guard vessel.

Before the hurricane, Woolley said she was relocated from the beachfront hotel where she had been staying to the Windward Passage. That hotel is built of concrete and mostly stood against the storm’s assault, but sustained a lot of damage.

“It was raining in the room,” Woolley said. “Some rooms had lost their ceilings. The air conditioner was gone. We were in the bathroom. The whole building was shaking the whole time. Imagine a really big hotel door that was rattling like you think it was going to blow off.”

Hurricane Irma evacuee Arlene Graham shares a photo of the storm with Norwegian Cruise Line CEO Andy Stuart at PortMiami. Photo Credit: Tom Stieghorst
Hurricane Irma evacuee Arlene Graham shares a photo of the storm with Norwegian Cruise Line CEO Andy Stuart at PortMiami. Photo Credit: Tom Stieghorst

She said the shatter-proof windows looked like they were “breathing,” being sucked in and out by the pressure.

But Woolley said the aftermath was worse.

“Because of where our hotel was, it was kind of a bad part of town. So there was nightly shooting. They were robbing the tourists because they knew they had cash,” she said. “There was no power. There was a generator that the manager of the hotel ran only at night for lights, for safety. We actually had the St. Croix police staying in our hotel and there were still people trying to get in. You literally stood outside your room and guarded your supplies, your water, ice, toilet paper.”

Woolley found out on the web that the Norwegian Sky was coming to evacuate people. She and her companion got their names on the list.

“You literally saved our lives,” Woolley told Norwegian Cruise Line CEO Andy Stuart, who was at the port on Friday to greet evacuees. “I can’t say that enough.”

For Terry Denton and his family, Norwegian Cruise Line represented hope at the darkest hour.

The Phoenix businessman was on a 10-day vacation with his wife and two relatives. They had planned to fly back before the storm hit, “but that didn’t happen,” Denton said.

Norwegian Sky by Dave Jones

Instead they were moved from their waterside villa to a condo building, where the walls held but the windows shattered. The room flooded.

Still left with some internet service, Denton heard a rumor that a cruise ship was coming and sent Facebook messages to every line he could.

Only Norwegian replied. “They simply typed back, ‘You’re not forgotten. Someone will come help you,'” said Denton’s wife Jodi.

Until that point, the group, which included Denton’s brother and the brother’s daughter, had been in the dark literally and figuratively. “We had nothing before that,” Jodi Denton said. “It gave us hope.”

Another evacuee, Arlene Graham, had been through hurricanes before. As a 20-year-resident of St. Croix and St. Thomas, she had seen some severe storms, including Hurricane Marilyn in 1995, which left 11,000 people on St. Thomas homeless.

“This hurricane was worse,” she said.

Norwegian Cruise Line CEO Andy Stuart talks with Charlene Woolley, an Atlanta resident on vacation in St. Thomas when Hurricane Irma hit. Photo Credit: Tom Stieghorst
Norwegian Cruise Line CEO Andy Stuart talks with Charlene Woolley, an Atlanta resident on vacation in St. Thomas when Hurricane Irma hit. Photo Credit: Tom Stieghorst

Although her home held up fairly well, Graham said she left her husband to take care of the property so she could get her 15-year-old son Ahmad reestablished in school in northern Virginia.

“We’re not sure how the storm will affect things,” said Graham, a financial analyst for the Department of Education.

Graham said there was no looting in her neighborhood, but the island is in dire need of supplies, including tarps for damaged roofs, food, water and ice.

“The main concern is for people to be able to get back on their feet and sustain themselves, and get what is needed to rebuild,” she said.

Cruise lines to help evacuate Irma-ravaged St. Thomas

A picture shows a wrecked car in the streets of Marigot,
Damage caused by Hurricane Irma

Two cruise lines on Saturday said they were diverting ships to the hurricane-ravaged island of St. Thomas to drop relief supplies and evacuate stranded travelers.

Norwegian Cruise Line said it was sending the 2,004-passenger Norwegian Sky to the island with the goal of retrieving as many as 2,000 vacationers who were unable to leave before Hurricane Irma hit on Wednesday. The ship currently is off the coast of Mexico and should arrive in St. Thomas by late Monday.

Royal Caribbean said it was redirecting its 2,350-passenger Majesty of the Seas to the island to similarly evacuate several thousand travelers and also to drop water, food, ice and other provisions that are needed. The ship is off the west coast of Cuba and expected to arrive in St. Thomas on Tuesday.

The two ships are based in Miami and Port Canaveral, Fla., respectively, and currently are sailing without passengers. The lines previously had canceled their weekend sailings due to the approach of Irma and sent the ships toward Mexico to seek shelter from the storm.

Royal Caribbean also plans to redirect its 3,114-passenger Adventure of the Seas to the hard-hit island of St. Martin on Sunday for an unscheduled stop to drop relief supplies. The vessel is departing San Juan, Puerto Rico late Saturday on a previously scheduled cruise to the Southern Caribbean and is loading on provisions that are needed for a mounting relief effort.

The Evolving Norwegian Yacht Voyages Brand

Image result for Norwegian Yacht Voyages

First, it was Norwegian Cruise Company. Then it was Nordic Cruise Company. And now it’s Norwegian Yacht Voyages. The expedition line has not even launched yet, and it has already gone by three different names.

At first glance, this sort of schizophrenic approach does not bode well for the fledgling operation’s initial reputation. If the company cannot settle on a name, how can potential guests be expected to identify it?

As it turns out, the brand name is not the only thing that has changed since the company’s introduction. Original concept drawings of the fleet’s ships have also dramatically shifted. The schematic once outlined a traditional ice explorer vessel, but the latest drawings call for a far edgier modern design.

One thing that has remained consistent from the start? The company’s logo.

The asymmetrical red gradient banner is still plowed by an abstract rendering of a forward ship’s bow, and the typeface is mostly unchanged. Only the first letters of each word in Norwegian Cruise Company were uppercased before, but now Norwegian Yacht Voyages is universally uppercased, making an even bolder statement.

While it’s certainly understandable for such a changing company to be perceived as flighty, one could also argue that all these things are a sign of a very transparent brand.

It’s surprising but refreshing to see it invite the public into the earliest design stages, especially to those of us who relish any behind-the-scenes nuggets.

For those still left wondering what prompted all the name changes, the brand is even open to discussing the reason. When asked about it on its Facebook page, it responded with, “First [had] issues with NCL and now we have realized more and more that the words ‘cruise’ and ‘cruise line’ have horrible connotations in certain of our demographic target markets. AND, [it’s] better to do this now, before our real marketing efforts [kick] in.”

In a press release, the company further explained: “As our project of building four Expedition Mega Yachts is moving forward we saw the need to update our branding and profile to better identify and reflect on the products and services we intend to provide.”

In other words, the brand first wanted to differentiate from Norwegian Cruise Line and later from cruising altogether.

In fact, Norwegian Yacht Voyages currently carries the secondary tagline “World Wide Mega Yacht Expeditions.” So, by the time the first of its planned ships launch in May 2020, the company will be prepared to set sail internationally.

That the word “cruise” is perhaps passé goes to show that there is an increasing preference for “voyage” instead. This mimics Virgin Voyages decision to change its name from Virgin Cruises, also before launching. Thus, Norwegian is not entirely alone.

Until which time the design is officially locked in and the product is finally realized, the line invites everyone to follow along on social media via FacebookTwitter and Instagram. What’s more, the company is very engaging, so you might as well ask questions and share your thoughts too.

It has even recently responded to destination suggestions such as West Point Island in the Falkland Islands.

You never know what kind of impact you may have on a company open to such ideas. Caroline, for example, is set to be the named for the first vessel, but do you have any potential names for two, three and four?

In the meantime, it’s fun to follow along to see the company post graphics like “The Future of ‘Going Green’” that illustrates how its LNG-powered ships fit into the environmentally-friendly landscape.