Tag Archives: Norwegian Encore

Hull Art Revealed for Norwegian Encore

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Norwegian Encore

Hull art for Norwegian Encore (photo courtesy Norwegian Cruise Line)

Norwegian Cruise Line has revealed the hull artwork for Norwegian Encore. Award-winning Spanish artist Eduardo Arranz-Bravo has created the design for the ship, which debuts in Miami in November 2019.The artwork will feature colours inspired by the artist’s life by the sea in Barcelona.

“Norwegian Cruise Line is a dynamic, pioneering company known for its innovative experiences and breathtaking collection of beautifully designed ships,” said Arranz-Bravo. “I am honoured to not only bring that vibrancy to life even more on Norwegian Encore but also showcase my love for the ocean and my hometown of Barcelona.”

The president and chief executive officer of Norwegian Cruise Line Holdings, Frank Del Rio, has long admired the work of Arranz-Bravo.

“We are well-known for our iconic hull designs and know that Arranz-Bravo’s lively design will complement the colourful destinations in the Caribbean that Norwegian Encore will visit when she debuts next year,” said Del Rio.

Norwegian Cruise Line president and chief executive officer, Andy Stuart, similarly welcomed the artist’s contribution to the ship.

Norwegian Encore art rendering

Hull art for Norwegian Encore (photo courtesy Norwegian Cruise Line)

“Eduardo’s design will be a perfect complement to the collection of hull artwork within our fleet and is a testament to the dynamic experience our guests will have on board,” said Stuart. “We are proud to welcome him to our Norwegian Cruise Line family.”

The 4,000-passenger Norwegian Encore will complete the Breakaway-Plus class, the most successful class in the line’s history. The ship is under construction at Meyer Werft, in Papenburg, Germany. The ship will begin operations on November 17, 2019, cruising out of Miami to the Eastern Caribbean.

Norwegian Cruise Line Holdings confirms two more Leonardo-class ships

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Norwegian Cruise Line Holdings has confirmed options to build fifth and sixth Project Leonardo-class ships for Norwegian Cruise Line with Fincantieri.

Frank del Rio, NCLH’s president and chief executive officer, said the decision to build two more 3,300 passenger-capacity ships, due for delivery in 2026 and 2027, showed “strong growth trajectory”.

He said: “Our six-ship Leonardo Class fleet will allow us to broaden our deployment into strong performing and mature unserved and underserved markets and offer new experiences to our guests.”

In a statement, the company said the focus of the new ships’ design was energy efficiency and building a size of vessel that would encourage broad deployment opportunities.

Andy Stuart, NCL’s president and chief executive officer, said: “The highly-anticipated Leonardo Class will fuel future growth with exciting and innovative offerings that will meaningfully drive demand from new and loyal returning guests alike.”

With Thursday’s announcement, NCLH has seven ships on order for Norwegian Cruise Line and one for Regent Seven Seas Cruises for delivery through 2027.

The company will take delivery of its newest ship, Norwegian Encore, in autumn 2019.

Norwegian: Revenue Management System Helps Booking Curve

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Norwegian Joy | Photo: Satoshi Ishihara

A propriety revenue management platform at Norwegian Cruise Line has been key to the development of the optimal booking curve, according to a company presentation.

Norwegian said its revenue management strategy starts with deployment, which is the number one driver of pricing. Deployment decisions have helped lead an expansion into premium destinations for the brand.

On premium deployments, the company follows an itinerary-specific port optimization plan, while leveraging its own ports and reviewing and improving the “lowest performing products.”

After deployment and the stateroom mix, Norwegian said staying on an optimal booking curve is the next most important tool for driving pricing as the revenue management system will dynamically optimize each sailings’ booking curve.

As sailings near, the company will make investments in marketing to drive demand.

“Value is now our primary promotional lever, not price,” the company said.

In the big picture, disciplined capacity growth has allowed the company to fill ships and command pricing strength.

One more Breakaway-plus class ship, the Norwegian Encore, follows in 2019. After that, it’s four smaller Leonardo-class newbuilds.

The 3,300-guest ships are slightly smaller, at 140,000-tons, and will have a footprint to allow for more deployment options, the company said, including unserved and underserved markets.

Unserved markets for Norwegian, according to its own presentation, include Ft. Lauderdale, Mobile, Baltimore, Texas, Charleston and Jacksonville.

Underserved markets include Alaska, Los Angeles, Australia, Tampa, Cuba and Boston.