Norwegian Escape: For the foodie, the family and the party

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Norwegian Cruise Line Holdings CEO Frank Del Rio and ship godfather Pitbull were raised on platforms during the Norwegian Escape’s christening. Photo Credit: Tom Stieghorst

At first glance, Norwegian Escape looks like the party ship of the Norwegian fleet. But after further review, the ship is so big that it offers a little something for everyone.

It is no mistake that Miami-based recording artist Pitbull was picked as the ship’s godfather. His high-energy “Don’t Stop the Party” anthem seems a fitting theme song for Escape.

“Mr. 305” pumped up the crowd before a preview sailing of Escape, which is the first in a line of enhanced “Breakaway Plus” vessels largely based on the Norwegian Breakaway platform of 2013.

Later, at a performance of “For The Record: Brat Pack Live” in the Escape’s Supper Club dinner theater, the edgy, sexual themes of John Hughes’ teen films were prominent and the cast wasn’t afraid to show some skin.

Escape has more hot tubs than its predecessor ships and a water grotto has been added to the Spice H20 adults-only area.

But look a little closer and there are additions and features that cut across the image of Escape as mainly a party ship.

Water slides on the Norwegian Escape.
Water slides on the Norwegian Escape.

There’s a new nursery for kids ages 2 and under, as well as an aqua park for children too young for the thrill-style water slides.  On a trip through the ship midday there were children learning to juggle and perform circus tricks in the atrium.

So Escape is a family ship, as well.

Norwegian is also improving the quality of its food to match the quantity of choice. The Food Republic by Miami’s Pubbelly Group serves sharing-type menus, while the District Brew House will make some serious craft brewing waves with its two dozen draft selections, most of them undiscovered.

Everyone I spoke with who had eaten at Bayamo, the new high-end seafood restaurant, said good things. “It was delicious. I was really surprised,” said Patrick Luciani, owner of TravelOnly, Toronto.

So it is a foodie ship, too.

It’s even a bit of a nature educational vessel, with its Guy Harvey hull painting of stingrays, sharks and other Caribbean marine life. Harvey gave a well-attended talk, largely about sharks and the dangers they face from man.

The most impressive thing I saw on Escape in the 24 hours I had to look around was After Midnight, a Tony-award winning Broadway review inspired by 1920s Harlem that had great costumes, compelling music and sophisticated dancing.

The District Brew House has several craft beer selections.
The District Brew House has several craft beer selections.

The biggest letdown was Margaritaville, which had long wait times and whose theming seemed thin, at least in comparison to the Margaritaville Resort that recently opened in Hollywood, Fla.

Travel agents aboard were pretty satisfied overall.

“I think it’s really nice,” said Chris Lackstrom, director of supplier and market development for Ensemble Travel.

“I love the ship,” said Michelle Fee, CEO of Cruise Planners.

Fee, who was hanging out in the lounge in the ship’s two-story Haven, said the ship will only enhance the brand’s reputation as one that gives guests a lot of options.

“What Norwegian does best is that there are choices,” Fee said.

The truth is that any ship that caters to 4,200 passengers like Norwegian Escape can’t really be one thing and survive. It has to have a multiplicity of appeals to draw on three, or four or six different types of customers.

Norwegian President Andy Stuart summarized the pitch at a news conference aboard the ship: “For every size and shape of family and pocket, we have something,” he said.

Norwegian takes delivery of Escape

Norwegian Cruise Line took delivery of the 4,270-passenger Norwegian Escape Thursday.

The 164,600-gross-ton ship, which was constructed by the Meyer Werft yard in Bremerhaven, Germany, will make its way to Miami via stops in Hamburg, Germany, and Southampton, England.

It is scheduled to arrive in Miami on Oct. 29 and will be christened by Miami-based musician Pitbull on Nov. 9.

The Escape is the first in the Breakaway Plus class and, as its name suggests, is a slightly larger version of the Norwegian Breakaway and Getaway now in operation.

Among its features is a larger VIP-only Haven area, expanded ropes course, a Jimmy Buffet’s Margaritaville, the Food Republic dining hall overseen by the Pubbelly Restaurant Group and the Bayamo restaurant by chef Jose Garces.

Per Norwegian tradition, its hull carries a distinctive, colorful design; in this case, it was designed by Guy Harvey.

Norwegian to target China market with second Breakaway Plus-class ship

By Phil Davies

Norwegian Cruise Line’s second Breakaway Plus-class ship will be used to mark the line’s entry into China in 2017.

The new vessel is being designed specifically for the China market with accommodation, cuisine and onboard experiences that cater to the holiday preferences of Chinese passengers.

The 4,000-passenger ship will be the second in the new class to be introduced by the line following Norwegian Escape which is Duse for delivery next week.

Chief executive Frank Del Rio said: “Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility.

With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivaled level of customisation for the Chinese consumer. It will perfectly suit what modern Chinese travellers value from an upscale cruise experience.”

The company says it is is working with partners in China and local experts on the subtleties of Chinese culture.

Further details, including the ship’s name, home port, accommodations, dining and entertainment will be disclosed in the coming months.

Norwegian Cruise Line Holdings has opened offices in Beijing and Hong Kong in addition to Shanghai.

The offices will support all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

“Our China offices house a dedicated leadership team uniquely focused on ensuring the success of our local travel agent partners, which is crucial to the success of our expansion in what will soon be the world’s second largest cruise market,” said Del Rio.

“These offices will provide sales and marketing support to our travel partners whose customers not only wish to sail on our new China-based ship, but also on any of the incredible voyages around the world offered across our portfolio of brands.”

Two additional ships in the Breakaway Plus class are on order for delivery in 2018 and 2019.