AIDAprima Guests Test Self Check-In Terminals in Hamburg

AIDAprima Guests Test Self Check-In Terminals in Hamburg

AIDA Cruises tested digital guest check-in with all guests for the first time in a pilot project at the Steinwerder Cruise Center in Hamburg.

According to a company statement, guests were able to embark independently for a cruise aboard the AIDAprima at one of the 20 digital check-in terminals on July 23, 2026.

During check-in, a photo was taken of each guest, which is stored in the ship system for the duration of the trip. The image was then compared with the photo on guests’ ID documents based on biometric data.

Digital check-in was found to speed up the embarkation process at the terminal, offering more flexibility in combination with the personal service available at a classic counter.

The new service was developed in collaboration with Lufthansa Industry Solutions over a period of two years, adapting self-service check-in terminals from aviation for use in cruises.

This included, among other things, the integration of printers for boarding passes and the connection to the ship’s systems.

The boarding pass is RFID-encoded, serving as a means of payment onboard and as a key to the cabin, among other things.

AIDA noted that it intends to use the findings from the pilot project to explore further use of this technology.

AIDA to Host Charity Concert in Hamburg

AIDA to Host Charity Concert in Hamburg

AIDA Cruises is hosting an exclusive concert at the Elbphilharmonie in Hamburg on October 28, 2026, called “AIDA & Friends.”

“Our concert is a thank you to our guests and partners,” said Alexander Ewig, senior vice president of marketing and sales at AIDA Cruises.

“We thank our loyal fans and friends for their support on our 30-year journey and are hosting a concert that will be remembered for a long time and is the perfect end to our celebrations,” added Ewig.

The event will feature live acts and social engagement, with performances by Mark Forster, LEA and Revolverheld.

AIDA said in a press release that the proceeds and potential donations will be used to finance three new schools. For every ticket sold, 30 euros go directly into new educational projects.

“‘AIDA & Friends’ combines what is important to us: exceptional experiences and social engagement,” the company said.

“Together with guests and artists, we are committed to the educational opportunities of children,” said Felix Eichhorn, president of AIDA Cruises.

According to the press release, AIDA Cruise & Help has funded 100 schools worldwide and has focused on educational projects since its inception in 2019.

The goal is to open up long-term perspectives for children through education.

Tickets for the concert are now open for booking.

AIDAdiva Returns to Germany Following World Cruise

AIDAdiva Returns to Germany Following World Cruise

The AIDAdiva has recently returned to the port of Hamburg in Germany following AIDA’s 2025-26 world cruise.

After undergoing a major refurbishment as part of AIDA’s Evolution refit program, the vessel embarked on the voyage in early November 2025.

The AIDAdiva then visited 53 destinations in 27 countries before arriving back at its homeport on March 23, 2026.

Covering 35,000 nautical miles, the itinerary was highlighted by milestones for AIDA Cruises, including the company’s return to New York City following a six-year hiatus.

The cruise also marked the brand’s first visits to ports on the West Coast of North America, as well as in Japan and Hawaii.

The 2,030-passenger ship also spent New Year’s Eve docked in Honolulu during its first visit to the Aloha State.

Other highlights of the itinerary included AIDA’s first-ever transit of the Panama Canal, which took place on December 6, 2025.

Following the completion of its world cruise, the AIDAdiva is now set to offer summer cruises out of ports in Germany.

The ship’s schedule includes a series of four- to 14-night cruises to destinations in Scandinavia and the Baltic Sea.

Ports of call set to be visited include Vik in Norway, Visby in Sweden, Gdynia in Poland and Aarhus in Denmark.

In late August, the 2007-built ship is scheduled to reposition to North America for fall cruises departing from New York City.

The 12-night itineraries are highlighted by visits to destinations in Canada and New England, as well as Florida and the Bahamas, including Portland, Boston, Miami and Nassau.

In late October, the AIDAdiva sets sail to La Romana in the Dominican Republic ahead of a winter season offering cruises to the Southern and Eastern Caribbean.

AIDA’s next world voyage is scheduled to depart from Hamburg in mid-October 2026 onboard the AIDAsol.

The 126-night cruise will follow a different itinerary that will include stops in South America, the South Pacific, Australia, Africa and the Indian Ocean.