Thin order books for cruise shipbuilders

By Tom Stieghorst

*InsightThe slowdown in new cruise ship orders is starting to bring consequences for the shipyards.

Two of the yards that churn out big cruise ships are on the market, according to a spokesman for STX Corp., the Korean shipping conglomerate that owns them.

A downturn in the shipbuilding and shipping sectors has left STX heavily in debt, and a spokesman said it plans to pare its focus to domestic shipbuilding by divesting overseas assets.
In 2008, when STX acquired yards in Saint Nazaire, France and Turku, Finland, the cruise industry was already putting the brakes on its headlong construction of ships. The surge that culminated with delivery of the $1 billion Oasis and Allure of the Seas ships left the industry with enough berth supply that it was difficult to keep prices moving upwards.*TomStieghorst

Cruise chiefs since then have hewn to a strategy of measured capacity growth. Carnival Corp., for example, has said it plans to order only two to three ships across its 10 major brands each year. The result for shipyards is that they compete for fewer, larger ship contracts than in the past, raising the stakes for each order.

One recent example involved a third copy of the Oasis-class sought by Royal Caribbean International. First crack went to the STX Finland yard that built the Oasis and the Allure, but when the desired level of financing guarantees wasn’t forthcoming from the Finnish government, Royal instead turned to STX France.

As a result, the Finnish shipyard’s order book has just two cruise ships in it for delivery in 2014 and 2015. The Finnish government has already agreed to buy the Turku shipyard site from STX.  Further restructuring may be coming in the second half of the year, STX says.

Germany’s Meyer Werft has four ships in the pipeline, including Norwegian Getaway and Quantum of the Seas. In Italy, Fincantieri has seven, including Regal Princess and Costa Diadema.

In 1989, after the Finnish shipyard fell into bankruptcy, Carnival Corp. had to step in and buy part of it to assure completion of the Fantasy and Ecstasy ships.  Carnival sold the stake two years later.

No one knows if that kind of rescue might be needed again. But until cruise lines step up the pace of new orders, European ship builders are going to have to be creative and flexible to stay in the game.

Norwegian Breakaway arrives in Southampton

Norwegian Breakaway arrives in Southampton

By Phil Davies

Norwegian Breakaway arrives in SouthamptonNorwegian Breakaway becomes one of the biggest ships to make its debut in Southampton today for a special trade preview.

The latest Norwegian Cruise Line ship made a pre-inaugural overnight sailing from Rotterdam to arrive in the UK port this morning.

Hundreds of agents will be on board as the 4,028-passenger ship is showcased today by senior executives led by chief executive Kevin Sheehan.

They will be able to earn up to 4% bonus commission for their agencies by attending educational sessions onboard.

Norwegian believes the Engage and Reward initiative on board new ship Norwegian Breakaway is a first for the travel industry.

Agents will be given a unique barcode on arrival, which they will have scanned as they attend ship tours and presentations from senior managers, Ace and Travel Weekly among others.

The maximum bonus commission they can earn is 4%, which will be available to all staff in their agencies between May 15 and June 14 for sailings before the end of 2013.

Agents are being given the opportunity to meet representatives from key cruise destinations as they move through check-in and embarkation at Southampton.

Participating destinations include Alaska, Seattle, Miami, Clearwater Beach, Barcelona, Malaga and Palma.

Breakaway

Norwegian is also providing £25 bonus commission on new bookings made by May 14 as part of promotional campaign involving price cuts of up to £150 per cabin across various ships in the fleet.

UK & Ireland business development director Nick Wilkinson said: “Our Partners First philosophy recognises the central part that the trade plays in product distribution, and the Engage & Reward programme idea is rooted in that.

“Attending agents will have the opportunity to earn incremental commission for their organisation through attending the various educational elements of the launch activity.”

Norwegian Breakaway leaves tomorrow for its homeport of New York where it will be officially named on May 8. Summer cruises to Bermuda start two days later.

Norwegian Breakaway features seafood restaurant Ocean Blue by New York celebrity chef Geoffrey Zakarian, three Broadway shows, a quarter mile long ‘broadwalk’ and five water slides.

The vessel will be joined in April 2014 by sister ship Norwegian Getaway.

Caribbean Princess headed to Florida next summer

Caribbean Princess headed to Florida next summer

By Tom Stieghorst
Add Caribbean Princess to the growing number of ships being deployed next year to the Caribbean during the summer months.Princess Cruises said it will operate the ship from Fort Lauderdale in 2014, the first time in four years Princess has sailed in the Caribbean from May to September.

The 3,600 passenger ship will offer three-, four-, five- and seven-day eastern and western Caribbean itineraries. This summer it is sailing in the Mediterranean.

Other ships sailing the Caribbean from South Florida in the summer next year include Norwegian Getaway, MSC Divina and Carnival Conquest as well as the two Royal Caribbean Oasis-class ships, which also sail from Fort Lauderdale.