Tag Archives: onboard revenue

Norwegian Cruise Line Onboard Revenue Up on Initial Sailings

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Initial onboard revenue metrics off the Norwegian Jade’s initial European cruises from Athens were very strong.

“As an indication of this top-notch service delivery, our onboard revenue on this first crew significantly exceeded our target, which was focused on 2019 actual results by over 50 per cent,” said Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings.

It’s a sign of pent up demand, according to Del Rio, with the consumer willing to spend.

Added Mark Kempa, executive vice president and CFO: “And when you look at the spending trends of it, it was your normal areas. Shore ex was very intense, food and beverage and then casino. So it’s great to see that we’re seeing the trends that we’re used to. Customers are willing to spend. While it’s early, it is certainly very, very encouraging.”

Royal’s Onboard Revenue Spike Driven by Experiences

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Independence of the Seas

Onboard revenue for Royal Caribbean Cruises was up significantly in the company’s first quarter, going from $602 million in 2018 to $729 million in 2019.

“Guests spend for onboard activities has continued to shift towards areas that involve experiences over buying things and this quarter was no different,” said Jason T. Liberty, CFO, Royal Caribbean Cruises.

Passengers spent an average of $69.10 (gross) per day in the first quarter compared to $62.55 a year prior.

Liberty said shore excursions and various types of packages were key in driving the onboard revenue performance.

“We saw an over the index of spend on shore excursions and products like beverage packages, internet packages and again it is more focused on the experiential stuff versus seeing more spend occur within the retail shops,” he said.

Cruise Fleet to Reach 315 Ships and $35.5 Billion in Revenue in 2016

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The cruise industry will reach 315 ships this year, generating an estimated $35.5 billion in ticket and onboard revenue worldwide, up from $33.2 billion last year according to the 2016-2017 Cruise Industry News Annual Report.

The North American market will represent approximately 56 percent of the global industry in terms of passenger sourcing and revenue; Europe 27 percent, and the Asia/Pacific region 17 percent.

Year-over-year, the market shares for North America and Europe have contracted from 59 and 29 percent respectively in 2015, while the Asia/Pacific region has grown from 12 to 17 percent.

The global passenger capacity is estimated at 23.6 million this year, up from 22 million last year.

About the Annual Report:

The Cruise Industry News Annual Report is the only book of its kind, presenting the worldwide cruise industry through 2025 in 350+ pages. Statistics are independently researched. Learn more by clicking here.

The report covers everything from new ships on order to supply-and-demand scenarios from 1987 through 2021+. Plus there is a future outlook, complete growth projections for each cruise line, regional market reports, and detailed ship deployment by region and market, covering all the cruise lines. New for 2016-2017 based on customer feedback are detailed Chinese market statistics and projections.