Anthem of the Seas
Anthem of the Seas is Royal Caribbean’s brand new cruise ship that is under construction and a member of the Quantum class of cruise ships. Anthem of the Seas will have her first cruise in spring 2015, with a homeport yet to be announced.
Royal Caribbean hires firm to market Anthem of the Seas to younger generation
The project work will build up to the new ship sailing out from Southampton in April 2015, with couples and families among the key younger groups targeted.
TVC client service director James Myers believes his company can help Royal Caribbean reach a new group of people, “The brief is about reaching a new audience, and reaching people who would not normally consider cruising.”
The six-figure deal will use music to evoke “holidays and good times” to help Royal Caribbean expand its share of the UK cruise market.
“Reaching a new audience is seen as difficult, so we’re trying to help dispel the myth that a cruise holiday may not be the coolest, most credible way to spend a holiday.”
Royal Caribbean International has licensed the Broadway show “Mamma Mia!” for the main stage show on Quantum of the Seas.
Royal Caribbean said the Anthem of the Seas, a Quantum-class ship due to enter service in April 2015, will sail from Southampton; England in the summer and South Florida in the winter.
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