Tag Archives: New brand

MOL to Launch New Cruise Brand, Mitsui Ocean Cruises

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Seabourn Odyssey Photo credit Spacejunkie2 (Flickr photo account) 

MOL Group today announced the launch of a new cruise brand named Mitsui Ocean Cruises.

The Japanese shipowner also revealed that the name of its new cruise ship will be Mitsui Ocean Fuji.

Set to enter service for the new brand in December 2024, the 32,000-ton luxury vessel was acquired from Seabourn Cruise Line in March 2023.

According to a press release, the Mitsui Ocean Fuji will become MOL’s second passenger ship, sailing along the 1990-built Nippon Maru.

Onboard the new-to-the-company vessel, MOL said, passengers will be able to experience the combination of Japanese high quality “Omotenashi” service with a western-style luxury hardware.

Currently sailing as the Seabourn Odyssey, the all-suite vessel was originally designed to offer an international upscale cruising experience in regions such as the Caribbean and the Mediterranean.

Built in Italy by the Fincantieri shipyard, the 450-guest vessel first entered service in June 2009.

Mitsui Ocean Cruises also announced that the Mitsui Ocean Fuji will embark on an Around the World Cruise in April 2025.

Sailing roundtrip from Yokohama, the 100-day voyage will visit 24 yet-to-be-revealed ports of call around the globe.

As part of its new management plan named Blue Action 2035, the MOL Group plans to continues to invest in the cruise business as a way to offset commercial shipping volatilities.

Diversifying its portfolio, the Japanese company plans a “heavy focus” on the cruise industry, with the expansion of its travel businesses and the creation of an international customer’s base.

With plans to launch several new cruise ships in the future, the group will also focus on bringing foreign guests for cruises in Japan, while keeping an eye on expanding its domestic customer reach.

According to MOL, the cruise industry is a “stable and profitable” segment that “is not affected by the same market conditions” as other shipping areas.

Virgin Takes Delivery of Scarlet Lady and Goes Carbon Neutral

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Scarlet Lady
Virgin Voyages Scarlet Lady.

Virgin Voyages announced today that the Scarlet Lady has officially reached completion as the new brand took delivery.

On the heels of this celebratory occasion, Virgin Voyages welcomes Scarlet Lady with an approach that takes immediate action to address climate change, according to a company statement.

Not only has the brand designed its fleet of ships to the latest energy-efficiency standards with state-of-the-art equipment, but Virgin Voyages is also offsetting its direct climate change emissions through the purchase of carbon offsets.

This commitment makes the brand the first cruise line to become carbon-neutral for its direct emissions footprint from its first day of commercial operation. The projects that will be supported by Scarlet Lady will meet high-quality, internationally-recognized verification standards, including The Gold Standard and the Verified Carbon Standard.

“It’s wonderful to welcome Scarlet Lady today,” says Virgin Group Founder Sir Richard Branson. “I’m so proud that as we start this exciting journey, we also bring to life Virgin Voyages’ commitment to preserving the ocean and the first of many steps towards a net-zero carbon future.”

“The ocean is our home, and we are on a mission to protect it. The single biggest threat facing our ocean is climate change, and we want to be part of the solution,” said Tom McAlpin, CEO and President of Virgin Voyages. “We are committed to pioneering new technologies onboard and working with our industry peers to advance research and development for zero-carbon fuels.”

CMV Targets French Market with New Brand

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Jules Verne

Launching a new French brand, Cruise & Maritime Voyages is targeting 10,000 guests per year aboard the Jules Verne which currently operating as the Astor. Service is set to begin in early 2021 following a recent announcement at the Eiffel Tower in Paris.

Clement Mousset and Cedric Rivoire-Perrochat are at the helm of the new French brand which will operate under Croisières Maritimes and Voyages banner.

The timing may be ideal, as there is no current mainstream French cruise brand following the demise of Croisières de France.

Mousset has been named general director and was previously heading up Celestyal Cruises’ efforts in the French market. Rivoire-Perrochat has been named marketing and operations director and is the former director of France for CLIA (Cruise Lines International Association).

The brand will build a 10 to 15 person team based in a Marseilles office, according to the company executives.

The plan is to offer a premium product to the French market on a year-round basis on the 550-guest ship.

“On our ship, you will find no shopping complex, no climbing wall, no circus. You will feel like you’re on a ship,” Mousset said.

The French product will also feature select adults-only departures, while six per cent of staterooms will be for the solo traveller market.

Cruises will run an average of 12 nights with a target price of 190 euro per person per day. 

The ship will arrive in Le Havre for a two-night preview cruise next April, while an inaugural cruise will sail from Le Havre to Marseilles with stops in various French ports.

Other itineraries will be far-ranging, including sailings to the Baltic, Black Sea, Mediterranean, and a long world cruise in early 2022. Sales are expected to open in early 2020. The first revenue sailing is scheduled for May 1, 2021