Quantum Technology Delivers Ease

Royal Caribbean International’s new smartship creates a better cruise

By: Marilyn Green

<p>In addition to a skydiving simulator, Quantum of the Seas offers keyless entry to staterooms and robotic bartenders. // © 2014 Royal Caribbean...

The technology on Royal Caribbean International’s (RCI) new Quantum of the Seas is so smoothly, logically blended into life onboard that it makes returning home a bit of a shocker — you actually have to take a key and open your door. Guests on the November inaugural cruise were confronted by technological miracles; the designers of Quantum have been able to create a space where spectacular technical strides create a smooth cruise, rather than demand the focus of attention.

Take the online digital check-in. It needs a bit of time (you must create your own photo ID), but if you complete it, there is virtually nothing to do at embarkation — just collect a Radio Frequency Identification (RFID) wristband that functions as your ID/room key. You can also track your own bag to your stateroom via RIFD tags, and new guests of all ages quickly mastered the Royal IQ app, clustering around the kiosks or downloading it to set up their appointments, reservations and plans.

New onboard experiences are, of course, technology-driven and incredible feats, but they seem perfectly normal within the world that is Quantum. People simply accepted technological magic and got on with enjoying features such as the North Star gondola that looks enough like the London Eye to seem familiar. And the guests trying out the skydiving simulator merely remarked that it took a lot more effort than it appeared, instead of marveling at the technology that produced the experience.

One of the life-changing features is RCI’s new onboard Wi-Fi access, satisfyingly fast and priced at moderate rates, which is expected to attract many who would otherwise not cruise, such as the huge millennial market.

“For millennials, it’s not a real vacation experience unless they can share it,” said Bill Martin, chief information officer for Royal Caribbean Cruises.

Another popular smartship feature is the Robotic Bartenders at the Bionic Bar, but even those seemed eerily familiar (I couldn’t watch them without looking around to see the alien patrons from Star Wars’ famous cantina scene). The Robotic Bartenders B1-0 and N1-C are programmed to the movements of American Ballet Theater’s principal dancer, but their shapes somewhat resemble aquatic creatures. Drinks are ordered tableside with a tablet, mixed briskly by the robots and brought to the customers by a live waiter.

Two70, the performance space, is backed by six RoboScreens that add an extra troupe of performers or coalesce into one impressive image. The room’s Vistarama transforms floor-to-ceiling glass walls into very real backdrops, shown off in the performance of the Cirque-like spectacle “StarWater.” Although the effects are dramatic, the space somehow is very friendly, and several groups remained chatting and sipping drinks for an hour afterward the show.

When you hear about the 80-inch “virtual balcony” LED screens in the inside cabins, it sounds like a gimmick. But in fact, it opens up the whole space and gives occupants a true vision of the weather and surroundings. The smartship elements also have increased efficiency and environmental responsibility; computer modeling is used to reduce Quantum’s energy consumption, including efficient hull configuration, engine design and energy saving devices.

Even the crew’s superb service has been given a boost with tablets carrying custom apps that help them track guest preferences. And those same personal tablets enable the crew to Skype their families. They can now be a part of key occasions and see for themselves how their relatives are doing. The rest of the RCI crews will also be given these tablets without charge as the technology is installed across the fleet — 40,000 personal tablets in total.

“This isn’t about technology for its own sake,” one guest said, mirroring my own thoughts. “This is technology for making things better.”

Royal Caribbean’s rollout of RFID wristbands will be gradual

Royal Caribbean RFID wristbandFORT LAUDERDALE — Royal Caribbean Cruises Ltd. President Adam Goldstein said it will be several years before the Sea Pass wristbands being used for room keys on Quantum of the Seas can be rolled out fleetwide.

Goldstein said the radio-frequency identification (RFID) wristbands are simple, but they go hand-in-hand with a new shipboard property management system that takes a fair amount of time to install.

“The next-generation embarkation and the RFID bands will kind of follow that process,” Goldstein said in a speech at the CruiseWorld conference, a Travel Weekly event.

Royal Caribbean will proceed ship by ship with the installations. He did not say which would be the next ship in line for Sea Pass.

Goldstein said that older ships such as Majesty of the Seas that look their age next to Quantum have been given extended life by adding newer features in scheduled drydocks.

“We’ve found across the boCruiseWorld - Adam Goldsteinard — and this is industrywide — that we’ve been able to inject a lot more features from the newer ships onto the older ships than probably any of us thought possible.”

He also noted that RCCL has six brands and that older Royal Caribbean and Celebrity Cruises ships such as Majesty of the Seas have traditionally migrated to its other, primarily European, brands.

Goldstein said pressure on concessionaires to be more efficient has resulted in smaller footprints for areas like the photo gallery on Quantum. That has freed up more space for a variety of extra features that make the ship more exciting overall, he said.

CruiseWorldGoldstein said he’s never been a big fan of the contemporary-premium-upper premium-luxury continuum that many use to label the market segments of the cruise business, and that the edges of those categories are increasingly blurring into each other.

“If you’re in a loft suite on Oasis of the Seas, you’re in a pretty luxurious product,” he said.

“Very often our bigger brands are the second choice for couples that are normally cruising on small luxury ships,” Goldstein said. He said those passengers want the attributes of a large ship with all of the luxury amenities of a small one. “It is an interesting marketing challenge.”

Quantum mechanics: Robot bartenders and RFID wristbands

By Tom Stieghorst
Quantum of the SeasSOUTHAMPTON, England — Quantum of the Seas is bound for the U.S., departing on a transatlantic trip to New York following a two-night preview cruise here.

About 2,700 travel agents, vendors, media and VIPs were treated to afirst look at the ship, fresh out of the Meyer Werft shipyard where it was under construction for 20 months.

Although Meyer Werft typically delivers early, according to Royal Caribbean Cruises Ltd. Chairman Richard Fain, with Quantum it was just on time. Numerous items are being installed or fine-tuned on the crossing, which is expected to conclude Nov. 10.

The ship’s headline features have been publicized, but the preview cruise group got to see some of the less heralded innovations, and learned a few obscure facts from Fain and other Royal executives.

For example:

• The oversized magenta bear on Quantum’s top deck has been named Felicia by the crew. At a travel agent forum, one agent said she doesn’t know how to explain it to clients and wondered why it was there. “Why not?” Fain replied. “The bear is a little bit ridiculous and certainly unexpected, but isn’t she great?”

Quantum - Bionic Bar• More than 100 bottles of liquor are suspended from the ceiling over the two robotic bar tenders in the Bionic Bar. The robots reach skyward to access pours for the drinks they make. Bar managers believe they will have to restock only once a day. The two ’bots have been dubbed B1O and N1C by supervisors.

• Hand-washing basins have been installed at the entrances to the Windjammer buffet restaurant, and at several other restaurants around the ship. The basins are not an industry first — Princess Cruises’ Royal Princess and Regal Princess have them — but they are a first for Royal Caribbean. The idea is to keep passengers from spreading any illness, norovirus in particular.

• The poolside video screen was installed to the side after Fain concluded that its initial spot at the end of the pool was too obtrusive. One manager said Fain ordered the change. Fain says he doesn’t remember who suggested the move. “If you like it, I take credit for it,” he said.

• Two candelabras in the Wonderland restaurant feature lighted candles. Fain said Royal Caribbean banned open flames for more than 20 years but recently has made some limited exceptions approved by a panel of top executives. He said there is no Coast Guard rule on flames. “I think the candles add to the atmosphere,” he said.

• Metallic was the scent picked to add a sensory note to the North Star observation gondola. The smell is very subtle. North Star’s ascent to a position 300 feet above the ocean is smooth, gradual and silent, except for the whir of an air changer in the roof. The gondola is designed to automatically shut down and retract if sensors detect an unexpected motion.

Quantum -North Star gondola• The pool areas in the Solarium contain several feet of water, deeper than on other Royal ships. They form a series of tiers, leading to a level with hot tubs on either side. A sculpture by Spanish artist Jaume Plensa is a focal point for the cascading pools.

• Jamie’s Italian, the specialty restaurant by British culinary entrepreneur Jamie Oliver, is the first alternative restaurant on a Royal Caribbean ship to have an al fresco dining area. The glass-shielded deck space has five tables for two and six tables for four.

• The Windjammer on Quantum will be the first one fleet-wide to have a section open 24 hours a day. The decision was made in part to accommodate demand anticipated when Quantum moves to China next May.

• The Schooner Bar menu has a retro theme. It features throwback classics such as the Old Fashioned, Sidecar, Brandy Alexander and daiquiri. The printed menu includes vintage photos of memorabilia, such as a typewritten Passenger Landing Card from 1974 and a drinks list with Budweiser priced at $1.35.

• Four key cards malfunctioned. Quantum offers RFID wristbands as an alternative to key cards. “Normally, we would have hundreds of key cards with [magnetic] strips that had become de-magnetized,” Fain said.