Tag Archives: Royal Caribbean

Royal Caribbean: Mobile Devices Driving Onboard Spending

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Serenade of the Seas leaving the Port of Vancouver photo credit Spacejunkie2 Flickr Account.

More and more guests are prebooking onboard experiences and spending money on their mobile devices on Royal Caribbean Group ships, said Jason Liberty, president and CEO.

“The outsized increase in our onboard revenue over the past couple of years has been fueled by new capabilities introduced to make it easier for guests to pre book onboard experiences. We will continue to enhance those capabilities in 2024,” said Liberty.

Approximately 70 percent of guests book at least one activity pre-cruise, he said.

“About a third of onboard purchases are now coming through the mobile app and we already have about 40 percent more pre-cruise revenue booked in 2024 as compared to 2023,” he continued.

“As a reminder, customers who purchase onboard experiences before their cruise, spend about two and a half times more than those who do not buy pre-cruise.”

World’s Largest Cruise Ships Meet in CocoCay

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Royal Caribbean International’s Icon of the Seas and the Wonder of the Seas met in the Bahamas earlier this week.

Currently serving as the world’s largest cruise ships, the vessels docked simultaneously at the company’s private island destination Perfect Day at CocoCay.

After assuming the title in 2023, the Icon of the Seas is currently the largest cruise ship in the world at over 250,000 tons.

Part of a new ship class, the vessel was delivered to Royal Caribbean last November. Visiting CocoCay during one of its short preview cruises, the Icon is being prepared to kick off its maiden season later this month.

Starting on Jan. 27, the 365-meter-long ship is scheduled to offer a series of week-long sailings to the Caribbean departing from PortMiami.

In addition to weekly visits to Perfect Day at CocoCay, Icon’s schedule includes many popular ports in the region, including St. Maarten, St. Thomas, and St. Kitts.

At 250,800 tons, the Icon of the Seas was built by the Meyer Turku in Finland, and can accommodate over 5,610 guests at double occupancy, in addition to 2,350 crew members.

Previously serving as the largest cruise ship of the world until 2023, the Wonder of the Seas is offering week-long cruises departing from Port Canaveral.

Slightly bigger than its sister ships, the 227,627-ton vessel is part of the Oasis Class and entered service in early 2022.

Sailing from its Florida homeport every Sunday, the 5,448-guest vessel offers different itineraries to the Western and the Eastern Caribbean.

The recent arrival in CocoCay was part of a seven-night cruise to the Western Caribbean that also features visits to Cozumel and Costa Maya, in Mexico, as well as Isla de Roatán, in Honduras.

During its year-round program in the region, the Wonder of the Seas also sails to Puerto Rico, St. Maarten, Labadee, and more.

https://cruiseindustrynews.com/

Royal Caribbean Partners with Eurovision Song Contest

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Royal Caribbean International is now an Official Partner of the Eurovision Song Contest for 2024 and 2025, according to a press release.

Sponsoring the world’s largest live music event, Royal Caribbean will bring to life a variety of experiences, including brand exposure throughout the event, host-city promotion and more.

The new partnership will debut ahead of the upcoming 68th Eurovision Song Contest to be held in Malmö, Sweden, in May 2024, and broadcast in the 37 participating countries with millions of viewers online. This will also mark the start of Royal Caribbean’s European season with six ships sailing from eight cities across the continent.

Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International, said: “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”

Martin Österdahl, executive supervisor for the Eurovision Song Contest said: “We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!”

Details on how to get tickets for the 68th annual Eurovision Song Contest with Royal Caribbean will be revealed in the coming months.