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Carnival hopes Princess documentary will attract new-to-cruise customers

Carnival hopes Princess documentary will attract new-to-cruise customersCarnival bosses hope a new four-part tv show centred around Princess Cruises will highlight the romance and fun of cruising to newcomers in the market.

The cruise line announced on Thursday last week that its ship Royal Princess will be the star of a new ITV series set to broadcast this summer.

Arnold Donald (pictured), chief executive of Carnival Corporation, said he hoped the show would help persuade the new-to-cruise market to consider it as a holiday option.

“Hopefully it will attract new-to-cruise. The show will centre around the experiences of some of our crew members and I’m very proud of the crew – I think people will find it very interesting. I’m hopeful that the grandeur, fun, the romance and adventure that cruising can be will be reflected in the show.”

Carnival UK boss David Dingle said it was a “marvellous coup” for the cruise line.

“I want to congratulate Princess Cruises on pulling off this marvellous coup.

“It’s really exciting news for the cruise industry and it all helps put this wonderful industry of ours firmly back on the map.”

Talks are thought to be underway for a similar show for the US market.

Princess Cruises to appear in fly-on-the-wall documentary

Princess Cruises to appear in fly-on-the-wall documentaryPrincess Cruises is to appear in a primetime four-part fly-on-the-wall documentary on ITV.

The cruise line has revealed that camera crews were given behind-the-scenes access to Royal Princess after it was launched last year by the Duchess of Cambridge.

The results will appear in four episodes of The Cruise Ship, though broadcast dates have yet to be announced.

Paul Ludlow, Princess Cruises managing director for the UK & Europe, said the line was given no editorial control over the series.

But he believes the results will provide a boost for the cruise industry in general, and Princess sales in particular.

“This is the single biggest thing happening for cruise this year as far as I’m concerned,” he said.

“This idea has been in the pipeline for a while now and it quickly became something very exciting.”

He added: “It will show the cruise industry in a really positive light and demonstrate the incredible experiences our guests have on board. Our crew are the stars of the show and it reflects how hard they work.”

The programme allows Princess to once again capitalise on the excitement generated when the duchess helped christen the ship, according to Ludlow.

“There was a great feeling in the industry when the Duchess of Cambridge launched Royal Princess and this will bring back a lot of that feeling,” he said.

“This will only have a positive effect for us as a brand and for bookings.”

Last year, BBC2 broadcast The Cruise: A Life at Sea, a series focusing on the chaplain on Fred Olsen Cruise Lines’ Balmoral. It drew criticism that it reinforced perceptions that cruises were for older people, but the line’s Nathan Philpot reported “over £1 million in sales” in the three days after the first show.

Regal Princess coming along nicely

Regal Princess, the newest ship to be developed by Princess Cruises, is well on track to make its debut next month.

According to reports, the new vessel has successfully completed five days of sea trials this week. The trials involve a number of special manoeuvres being carried out at sea in order to test the ship’s propulsion systems ahead of its launch.

The tests are also used to ensure that steering and navigation equipment is all up to standard and at the ready. Following its successful completion of the exercises, the ship returned to the Fincantieri shipyard in Italy, where it will receive finishing touches to its exterior and interior.

The 3,600 passenger sister vessel to Royal Princess will be officially launched by the cruise line in May.

Among its most noteworthy features are an opulent new atrium with a truly regal colour scheme (lots of gold), designer ice creams at the Gelato bar and Princess’s largest theatre yet at see. It is also equipped with numerous pools and spas, as well as The Sanctuary, its signature relaxation haven just for adults.

FINCANTIERI: “REGAL PRINCESS” LAUNCHED IN MONFALCONE – The largest ship ever built by the Italian group
“Regal Princess”, the new flagship of the Princess Cruises fleet owned by the Carnival Group, the world’s largest cruise ship operator, was launched today at Fincantieri’s Monfalcone shipyard.
Delivery is scheduled for spring 2014, while its sister ship, “Royal Princess”, launched last august, will be delivered in the first half of this year.

Attending the ceremony for Princess Cruises were Rai Caluori, Executive Vice President Fleet Operations, and Stuart Hawkins, Vice President Newbuilding.
Representing Fincantieri were, among others, Enrico Buschi, Chief Operative Officer, and Carlo De Marco, Shipyard Manager.
Godmother of the ceremony was Carolyn Spencer Brown, editor of Cruise Critic, the most influential cruise industry website and cruise passenger online community.

The construction of “Regal Princess” consolidates Fincantieri’s primacy in building the largest passenger ships in Italian shipbuilding history. In fact, at 141,000 gross tons, 330 metres long and 38 metres wide, the new ship is the largest ship ever built by Fincantieri.
It has 1,780 cabins, of which 1,438 with balconies (81% of the total), and is able to accommodate 3,600 passengers, with total capacity for over 5,600 people including crew.

As an innovative prototypes for a new ground-breaking class of ship, “Regal” and “Royal Princess” stands out for their new “future-proof design”, not only in terms of layout and state-of-the-art performance, but also because they comply with the most recent regulations in shipping. These ships are the best proof that innovation and care of a customer like the Carnival Group, the market leader, are essential levers for tackling a crisis like that at present.

Among the keystones of this trend are the rational use of space, with the aim of avoiding any wasted tonnage that would otherwise increase operating costs, and energy saving to reduce emissions into the atmosphere and water. The ships will be able to adapt to every possible type of cruise, operating from Alaska to Australia, even in environmentally protected areas where navigation is restricted.

Fincantieri has built 63 cruise ships since 1990, including 13 only for Princess Cruises. Another 11 ships are being built or about to be built in the Group’s yards.