World’s Top Three Shipyards Submit Plans to Raise $7.3 Billion in Revamp

Hyundai Heavy Industries shipyard in Ulsan, about 410 km (255 miles) southeast of Seoul. REUTERS/Lee Jae-Won

Hyundai Heavy Industries shipyard in Ulsan, about 410 km (255 miles) southeast of Seoul. REUTERS/Lee Jae-Won

(Bloomberg) — The world’s three biggest shipyards plan to raise a combined 8.41 trillion won ($7.3 billion) selling assets as part of a restructuring following losses last year.

Hyundai Heavy Industries Co., Daewoo Shipbuilding & Marine Engineering Co. and Samsung Heavy Industries Co. have submitted their fund-raising plans to their creditors, including state-run Korea Development Bank and KEB Hana Bank, South Korea’s government said in a statement Wednesday. The banks and regulators will meet twice a month to review the progress of the plans, according to the statement.

A slump in crude oil prices, which halved in the past two years, has roiled the nation’s shipbuilding industry as delivery delays and cancellations of projects translated into losses, while shrinking orders for new vessels have heightened concerns their cash may dwindle further. The South Korean government told the shipyards to submit their plans to help them better manage their financials and minimize the impact on the economy.

Turning Around

The government, on its part, said it will bolster capital of state lenders by creating a 11 trillion won fund to help cushion losses as banks aid the restructuring, it said in a statement separately. The steps may be coming amid nascent signs of a recovery. Vessel deliveries in terms of deadweight tons increased 39 percent in May from a year earlier, said Park Moo Hyun, a Seoul-based analyst at Hana Daetoo Securities Co.

“Things are starting to turn around for the shipyards as more vessels and offshore projects are delivered to clients,” Park said. “The focus now should be on providing funds to help them win new orders.”

Hyundai Heavy, whose first-quarter net income beat estimates, plans to raise 3.5 trillion won selling shares in other companies such as KCC Corp. and Hyundai Motor Co., as well as its three financial units, the Ulsan-based company said in a separate statement. It will also seek to save 900 billion won from job and pay cuts. The shipyard plans to cut its debt-to-equity ratio to 80 percent from the current 134 percent.

Jobs, Wages

Daewoo Shipbuilding, which counts Korea Development Bank as its biggest shareholder, will seek to raise 3.45 trillion won from sale of its 14 subsidiaries, two floating docks and the spin-off its specialty shipbuilding business, the company said in a separate statement. It will also reduce jobs and salaries to save money, it said.

The latest plan is in addition to the 1.85 trillion won the shipyard said it will seek to raise in October last year. Daewoo Shipbuilding reported a net income in the first quarter versus a loss a year earlier.

Samsung Heavy plans to sell assets through bond sales and reduce jobs to raise 1.46 trillion won, the company said separately. It also plans to sell new shares if more cash is needed, it said. Brent crude traded at $51.51 a barrel on Wednesday, compared with about $115 two years ago, according to data compiled by Bloomberg.

South Korea has urged the companies to restructure and improve efficiency, while pledging more steps to help them reduce debt and weather the global slump.

Ryanair tumbles down Google rankings following site revamp

By Travolution

By Travolution

 Ryanair’s website was sent tumbling down the Google results rankings for important search terms following a revamp that was meant to boost the airline’s brand image and make it easier for customers to book flights.

Ryanair had top ten positions in Google’s search rankings for terms such as “flights to France”.

But in recent weeks it has tumbled down the rankings, and searches for many relevant terms no longer include Ryanair in the top 100 results, according to data from web analytics company Intelligent Positioning.

Internet analysts believe the search problems are an unintended consequence of the revamp of the website, the Financial Times reported on Friday.

“They’ve screwed up big time,” said Sam Silverwood-Cope of Intelligent Positioning, a web analytics company told the FT. “There’s going to be a hell of a lot of traffic that they’re missing.”

When Ryanair restructured its website in March and April, it created a new set of URLs, but failed to correctly redirect the old pages. This resulted in Google seeing the defunct pages, and awarding a lower ranking, according to the report.

In response, Ryanair said that most of the 1.2 million hits a day on its website were from direct visitors, rather than those who came via search engines. It said bookings this quarter were about 5% higher than the same period last year.

According to Hitwise data provided by Intelligent Positioning, Ryanair gets about a fifth of its web traffic through search engines.

Ryanair said it was in the process of migrating various old website pages to its new site and it expected to be able to regain first page rankings on important search terms once completed.

“Until the site settles down, there will be a temporary drop in organic search positions on certain key search terms,” the carrier said. “We anticipate that it will take a week or so for things to bed down properly.”

The website overhaul was a central part of Ryanair’s strategy to rebrand itself as a friendlier, more caring airline and win back lost custom. It unveiled a preview of its new-look website a few weeks ago – highlighting that the number of clicks needed to book a flight had fallen from 17 to five.

Gerald Khoo, transport analyst at Liberum, told the FT that struggles with search engine optimisation could have a financial impact.

“There clearly is an issue that they don’t appear where they’d like to [in the search rankings],” he said.