Hurtigruten Prepares for Growth, Establishes Separate Expedition Cruise Entity

Hurtigruten has announced it will redefine its growing cruise operations by establishing a separate expedition cruise entity, citing strong demand for 2021 and 2022 expedition sailings.

“2020 is a tough year for everyone in the travel industry. But the set back is only temporary. For the second half of 2021 and beyond, we are seeing a strong demand across all markets and all destinations, including the Norwegian coast, the Arctic and Antarctica,” said CEO Daniel Skjeldam.

“The demand reflects our predictions that expedition cruises, with all our advantages such as smaller ships, more flexibility and fewer guests, will prove even more popular post-COVID-19,” he added.

“We have only seen the beginning of what’s to come. Hurtigruten sees great demand and equally great opportunities in the expedition cruise segment from 2021 and beyond. This is the growth we are preparing for.”

Thus, the company is reorganizing its cruise operations in two different entities: Hurtigruten Expeditions and Hurtigruten Norway.  

Hurtigruten’s expedition cruises include more than 250 destinations from pole to pole, ranging from the Northwest Passage, Greenland, Norway, Svalbard, the British Isles to the Caribbean, South America and Antarctica.

Asta Lassesen has been appointed CEO of Hurtigruten’s global expedition cruise operations.

“As Hurtigruten continues to grow our expedition cruise offering, we will keep doing what we do best: Combining almost 130 years of exploration with cutting-edge innovation and our unparalleled commitment to sustainability to deliver unique experiences in some of the world’s most awe-inspiring destinations,” said Lassesen.

Hurtigruten’s expedition cruise entity will operate a fleet of eight small sizes, custom-built and green expedition cruise ships, the company said.

Holland America Line extends cruise cancellations until December

ms Nieuw Statendam, Holland America Line, cruise, cruising, offer, promotion

Holland America Line has become the latest cruise line to extend its pause of cruise operations, cancelling departures on all ships in its fleet until 15 December 2020.

The extended pause affects the Caribbean, Mexico, Panama Canal, Pacific Coastal, South America, Antarctica, Hawaii, South Pacific, Australia and Asia itineraries.

The line said the pause was due to “the continuation of travel and port restrictions due to global health concerns”.

Those guests with impacted cruises automatically will be cancelled, and no action is needed for guests opting for the future cruise credit (FCC).

Guests who paid in full will receive 125 per cent FCC of the base cruise fare, while those with bookings not paid in full will receive an FCC of double the amount of the deposit paid for the cruise. The minimum FCC is $100 and the maximum will be an amount up to the base cruise fare paid.

The FCC is valid for 12 months from the date of issue and may be used to book sailings departing through 31 December 2022. All other funds paid to Holland America Line may be transferred to a new booking or will automatically be refunded via the method of payment used to purchase the services.

Guests who prefer a 100 per cent refund can visit the cruise line’s Cancellation Preferences form to indicate this preference no later than 15 September 2020.

Holland America Line has said that it will protect travel advisor commissions on bookings for cancelled cruises that were paid in full and for the total amount of the FCC when rebooked.

Holland America Line previously paused global cruise operations and cancelled all Alaska, Europe and Canada/New England cruises for 2020; additional departures from the port of Vancouver, British Columbia, Canada, in 2020; and select Hawaii itineraries for early 2021.

This week, both P&O Cruises and Seabourn announced that they too would be extending their cruise cancellations due to the ongoing impact of the Covid-19 crisis.

Global Ambitions

Pierfrancesco Vago, executive chairman of MSC Cruises
Pierfrancesco Vago, executive chairman of MSC Cruises.

“In three years we will double our capacity and in 10 years we will triple it,” said Pierfrancesco Vago, executive chairman of MSC Cruises.

In 2018 MSC will operate a fleet of 14 ships with an average size of 2,892 guests at double occupancy and is expected to be the largest operator by capacity in Europe. It has ambitious expansion plans in North America and China and is the market leader in South America and South Africa. By 2028 the company will have 24 ships in service, with an average size of 3,734 passengers.

“Our objective is to deliver a holiday experience which is unique to our customers and to tourism in general,” Vago told Cruise Industry News. “It’s also to expand the concept of cruising to the world,” Vago added.

Between now and 2026, MSC will take deliveries of ships on the Seaside, Meraviglia, Meraviglia Plus, Seaside EVO and the LNG-powered World Class platforms.

Vago described MSC as a global brand, with a premium level product offering at a contemporary price.

“Our common denominator is that we are a Mediterranean brand with the capability to fine-tune the experience to the area of operation,” Vago said. “We can fine-tune the product delivery.”

While its peers have a house of brands competing in the cruise market, MSC has a single brand with large ships.

“MSC has traditionally believed in organic growth,” Vago said.

But that doesn’t mean they may not one day explore other market segments as customers grow with the brand.

The MSC Seaside

In Europe, Vago said the company has realized their ambition to conquer the market, also entering the business later than all their competitors.

That strategy is now expanding to the rest of the world, he said, and the plans will follow demand.

In China, the MSC Splendida is replacing the Lirica on a seasonal basis, upping summer capacity out of Shanghai. In South America, the new Seaview will sail from Brazil for winter 2018-2019.

In North America, the new Seaside is year-round, to be joined by the 2017-built Meraviglia come 2019.

“We have customers travelling to the Caribbean and we needed to introduce new ships, with a different platform,” Vago said. “We had the need to put more cabins and a new offering into the North American market if we wanted to evolve our brand there.

“We had one ship (in North America) and she was filled with customers from Europe. We did not have the opportunity to grow,” he continued. “There is an opportunity for MSC to grow in North America but we needed to create both the hardware and the software for the market. That is the vision behind the building of a very new platform and prototype, the MSC Seaside.

“The Seaside is a spirit of our leadership in many ways. We are setting the pace for innovation and we will see many reflections of this platform for years to come.”

The Seaview, a sister ship, will be delivered this summer. The Seaside EVO platform, essentially an enlarged version with more staterooms, will be launched in 2021, with a second ship scheduled for a 2023 delivery from Fincantieri.