Tag Archives: Pierfrancesco Vago

MSC Cruises Named Official Main Partner of Tudor Pro Cycling

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MSC Cruises Named Official Main Partner of Tudor Pro Cycling

MSC Cruises has partnered with Tudor Pro Cycling to become its official main partner through the 2027 season, including a debut at the 2025 Tour de France, which starts on July 5.

The partnership was unveiled today ahead of the Tour de France Official Team Presentation in Lille.

Pierfrancesco Vago, executive chairman at MSC Cruises, said: “We are proud to partner with the Tudor Pro Cycling team as official main partner at the start of this exciting new chapter for the team as they are participating for the first time in the world’s biggest cycling event.”

“We look forward to supporting the team as they race across the world, introducing our brand to a new global audience that follows this exciting international sport. Team sports, such as this, reflect our commitment to delivering outstanding experiences driven by teamwork, excellence and passion,” added Vago.

Raphael Meyer, CEO of Tudor Pro Cycling: “We are honoured and excited to welcome MSC Cruises as our new main partner of Tudor Pro Cycling. Their support comes at a truly historic moment for our team, as we prepare to compete in our very first Tour de France.”

“This milestone marks a bold new chapter in our journey, and we are thrilled to have MSC Cruises on board with us. Together, we share a commitment to excellence, innovation, and pushing boundaries, values that will drive us forward both on and off the road,” added Meyer.

MSC Cruises said in a press release that the company will have visibility across the Tudor Pro Cycling team’s kit, with branding featured on rider jerseys as well as on team vehicles, including support cars and team buses.

Audiences will see the new branding for the first time at the 2025 Tour de France.

MSC Cruises added that the move is its first involvement in the world of professional cycling.

MSC said the partnership reflects a shared national heritage and a focus on high operational standards.

MSC Cruises Announces Extension to Formula 1 Deal

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MSC Cruises announced the extension of its global partnership deal with Formula 1 to become its Official Cruise Partner through the 2026 FIA Formula 1 World Championship, according to a press release.

Pierfrancesco Vago, executive chairman of MSC Cruises, said: “Formula 1 and MSC Cruises are great partners on many levels and our successes are founded in teamwork. Not only this, but we are both driving towards sustainable change. We want to build the future of our industries and leave a lasting legacy for generations to come. We are both working at the forefront of our industries and helping to make a real difference. And this is why we are committed to Formula 1 for the long term and have extended our sponsorship as Global Partner. We look forward to this special partnership going from strength to strength.”

As part of the partnership, MSC Cruises will offer a unique hospitality experience onboard its ships on selected Grand Prix weekends.

The extended program will start when the MSC Virtuosa arrives in Abu Dhabi for the final round of the 2023 Formula 1 season and will offer accommodation, hospitality and transportation packages for fans and VIP guests.

More ships will join the program during the 2024 season and beyond. MSC Cruises will also be the title sponsor of the 2023 Formula 1 Belgian Grand Prix with more title sponsorships to be announced at the Formula 1 race during the 2024 season.

Stefano Domenicali, president and CEO of Formula 1, said: “We’re excited to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence. This collaboration has brought exceptional results, and we look forward to enhancing our relationship further. Together, we’ll continue pushing boundaries and setting new benchmarks in sports and hospitality.”

Vago: ‘Our Capability to Adapt Is Unmatched’

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Pierfrancesco Vago, executive chairman, the Cruise Division of MSC Group, highlighted the strengths of MSC Cruises during a speech in New York at the MSC Seascape’s christening on Wednesday.

“Our industry was put in the spotlight just like New York was, but like you in the face of adversity, we came together and steered ourselves on the right course,” Vago said.

He said that cruise lines had developed stringent health protocols that set the standard. While other sectors remained closed, MSC quickly resumed operations, becoming one of the first major cruise lines to sail again when it resumed operations in the summer of 2022.

“Just like New York, we are back stronger than ever. Today, as macroeconomic conditions change, there are valuable lessons to draw from this experience. High inflation, speculation and economic uncertainty are on the rise, but consumers won’t compromise on their right to have a break,” Vago continued.

“Our capability to adapt is unmatched. We offer the best value for money. Despite the uncertainty, we continue growing.”

Despite the growth in new ships, Vago said the industry needs to remind the world that cruising is essential due to its economic impact.