Azamara to pay Virtuoso agents more for high-value cruisers

Azamara to pay Virtuoso agents more for high-value cruisers

Azamara Club Cruises and travel agency network Virtuoso have agreed to a new compensation model, in which Azamara will pay Virtuoso agents incremental commissions when they book high-value customers.

The new commission structure takes into account factors such as stateroom category booked, how far in advance the booking occurs and length of voyage.

“Virtuoso clients tend to book more than 300 days in advance, they book in higher categories, spend more on board and are brand loyal. We want to aptly reward advisers who are bringing us these valuable guests who can be converted into repeat cruisers,” Azamara CEO Larry Pimentel said in a statement.

Virtuoso CEO Matthew Upchurch said the new commission structure “recognizes the value of agencies and advisers who book higher-value clients.”

How to know if your client is a river cruiser

How to know if your client is a river cruiser

By Michelle Baran

InsightFor a travel seller, I imagine that it’s hard not to see the staggering growth in the river cruise category and wonder: What’s the allure, and would this be something my clients would enjoy?

For agents who haven’t experienced a river cruise themselves, this can be a slightly more challenging question to tackle. Being a relatively new product in the travel marketplace, it seems that a growing number of agents who are new to river cruising are having clients approach them with questions and requests about the product (especially as Viking Cruises continues to invest heavily in advertising). This means that agents not totally familiar with river cruising are having to get educated quickly and on the fly.

MichelleBaranWhich is why an infographic recently created by Abercrombie & Kent, itself a new entrant into the river cruise market, struck me as particularly interesting — it is designed to help travelers navigate whether they should opt for small-ship exploration cruises, river cruises or barge cruises.

The distinctions made between the latter two categories are particularly helpful as travelers who are interested in exploring inland waterways decide whether a river cruise vessel or canal barge is the way to go.

The choose-your-own-adventure quiz asks whether the potential cruiser’s style is more “‘Country Inn’ hospitality” or “‘Country Club’ discreet.” If it’s the first, canal barging might be the way to go. And if it’s the latter, a river cruise might be the better option.

Which cruise is right for you? infographicOther distinctions the infographic makes include that river cruises tend to be well-planned itineraries through many of the major cities and capitals of Europe, while barge itineraries are played a bit more by ear as the barges meander through small villages. (To view the infographic,click here or on the image, left, for a larger view.)

While passengers can travel some 50 miles per day on a river cruise, they might 50 miles in a week on a canal barge, meaning they’re going to cover a lot more ground on a river cruise and delve deeper in a very specific region on a barge.

 

Of course, A&K’s chart is somewhat playful and geared toward A&K’s product offering. But it could be a good way to start the river cruising conversation.

Princess Cruises assures agents it’s ‘business as usual’

Princess Cruises assures agents it’s ‘business as usual’

By Phil Davies

Princess Cruises assures agents it's 'business as usual'UK agents have been assured that it is ‘business as usual’ despite management changes at the top of Princess Cruises.

The new structure will see Jan Swartz (pictured) step up to succeed Alan Buckelew as president of Princess Cruises.

With Buckelew moving to become chief operations officer for parent company Carnival Corporation, Swartz will report to Stein Kruse, who has been promoted to president and chief executive of the newly-formed Holland America Group.

Kruse will provide “commercial and operations oversight” to Princess, Holland America, Seabourn and our Alaska land operations, Swartz said.

Swartz, who has been sales, marketing and customer service executive vice president at Princess for four years, said: “Paul Ludlow, UK director, will continue to lead the Princess Cruises brand in the UK.

“For our travel agent partners, it will be business as usual, and all plans we have discussed regarding 2014 will proceed as agreed.

“I want to assure you that travel agents will continue to play a key role in the success of our company.”

She stressed that there is “absolutely no intention” to combine Princess and Holland America Line.

“In fact, our work together will focus on how to keep them as unique and distinct as possible,” added Swartz.

“I look forward to working with Stein, who is an experienced and dynamic leader, as we focus our team to take Princess Cruises to the next level of success and growth.”