Tag Archives: World Europe

MSC USA: Readying for Big Moves

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“We’re excited about how the product is positioned in the U.S. market with very clear points of distinction, with our European style and American comfort, and how we bring that together,” said Lynn Torrent, executive vice president and chief commercial officer.

Torrent said MSC had tweaked the product for U.S. passengers and was gaining ground on marketing and driving wider brand awareness ahead of the MSC World America’s arrival in Miami this spring.

“We’re expanding our U.S. deployment,” she continued. “We’re adding Galveston this year, a second ship in Port Canaveral and sailing to Alaska from Seattle in 2026.”

Much of the immediate focus has been revealing feature after feature on the new World America for her Miami-based deployment of week-long cruises. These include a new sports bar concept and a comedy club, in addition to the first Eataly at Sea concept which will feature dishes and cocktails only available on the World America.

A new terminal with shore power will be awaiting World America in Miami, and a second new terminal will be ready for the MSC Seascape in Texas.

“We’re investing significant yin marketing and trade sales support in Texas,” said Torrent.

More ships in the market mean MSC has the attention of travel advisors, said Torrent, and continues to enhance tools and training options. Travel agents can benefit from lunch-and-learn seminars, virtual training, and more. Torrent said the company had a lot of on-the-ground support for advisors in Texas.

While Torrent focuses heavily on North American deployed ships, the company is also busy sourcing guests for cruises in Europe and elsewhere.

“We have a significant offering in the Mediterranean and Northern Europe, and the World Europa and Euribia have driven more interest. The Yacht Club is popular with American guests looking for a premium, unforgettable experience.”

2026 brings more deployment and more berths to the U.S. market, as MSC will debut in Alaska, with the Poesia offering a week-long program from May to September.

“Alaska is a marquee destination. It completes our global portfolio,” Torrent said. “We think there is a lot of demand globally for Alaska. There is significant momentum already.”

Excerpt from the Cruise Industry News Quarterly Magazine Winter 2024-25

MSC World America Construction Progressing at Chantiers

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MSC Cruises has provided an update on the construction progress of its newest ship, the MSC World America, set to launch in less than five months.

The company revealed that the liquefied natural gas-powered ship is currently undergoing interior outfitting, including public spaces and guest facilities, at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France.

The vessel will be officially named in Miami on April 9, 2025, representing a significant evolution of MSC Cruises’ World Class prototype, featuring reimagined venues and concepts tailored for Caribbean sailings.

A notable innovation aboard MSC World America includes the introduction of seven distinct onboard districts, each designed to enhance the guest experience and create a more engaging atmosphere. 

Bernhard Stacher, senior vice president of shipboard hospitality operations, at MSC Cruises, said: “We’ve invested a lot into tailoring MSC World America to deliver a truly memorable cruise experience, with new restaurants, bars, experiences, and spaces. With the only Eataly restaurant at sea, a brand-new Greek restaurant Paxos, and MSC Cruises’ first comedy club The Loft, there’s really a space and experience for every guest.”

 William Monts de Oca Rivera, head of guest experience innovation, at MSC Cruises, added, “One of the biggest innovations for MSC World America is The Harbour, part of the Family Aventura district, a brand-new revolutionary outdoor venue specially designed for kids and families to gather, play and relax together. It’s home to Cliffhanger – a state-of-the-art swing attraction 50 metres above the ocean that is going to bring a totally new dimension to the cruise experience.”