American Cruise Lines confident demand will support slate of newbuilds

American Cruise Lines confident demand will support slate of newbuilds

By Michelle Baran
InsightStarting in 2015, American Cruise Lines will introduce four U.S. newbuilds over a period of less than four years, signaling that the company is confident the domestic small-ship cruising market is going to continue to grow for some time to come.

“I think there’s a greater awareness of it, and the market is growing,” said American Cruise Lines President Charles Robertson. “We have more demand than capacity.”

In order to meet that demand, American Cruise Lines plans on introducing a second paddlewheeler in early 2015. (Although the company hasn’t officially announced where the vessel will sail, Robertson said the Mississippi “would be a good guess.”)

The vessel, which will be a slightly larger sister ship to the 150-passenger Queen of the Mississippi the company launched last year, will accommodate about 154 passengers and will have certain distinctive features, such as higher ceilings than the Queen of the Mississippi. Like the Queen of the Mississippi, it is being built at the Chesapeake Shipbuilding yard in Salisbury, Md.MichelleBaran

When the Queen of the Mississippi set sail in August 2012, it was the first paddlewheeler built in the U.S. since the American Queen (the 436-passenger paddlewheeler now owned by the company’s competitor American Queen Steamboat Co.) launched in 1995. But clearly, the steamboat style of cruise vessel is not an outdated mode for cruising.

Neither is cruising in the U.S. in general. According to Robertson, following the launch of the still-unnamed second paddlewheeler, the company will build three additional vessels that will be delivered about once every 11 months starting at the end of 2015. One will sail somewhere on the West Coast, one on the East Coast, and the location of the third is still undecided. Robertson said the new vessels will sail both coastal and inland waterways.

The Guilford, Conn.-based American Cruise Lines has experienced 25% passenger growth each year for the past three years, according to the company. It attributes that growth to strong consumer demand for the river cruising experience, its hundreds of travel agent partners, and the fact that the company is achieving some of its highest repeat booking rates in its history.

“The demand for riverboat vacations is higher than it has ever been,” Robertson stated in a release about the company’s planned growth.

American Cruise Lines operates more than 35 itineraries on rivers and waterways in 28 states.

High waters force American Queen to alter itineraries

High waters force American Queen to alter itineraries

By Michelle Baran
The 436-passenger American Queen will alter its July 5 and 13 itineraries, previously scheduled to operate between St. Louis and St. Paul, Minn., due to high water levels on the Upper Mississippi River, the American Queen Steamboat Co. said on Wednesday.

Severe downpours struck across the Midwest on Wednesday, according to news reports.

Because of the resulting high water levels, the two affected itineraries will now sail between St. Louis and Cincinnati, calling on Chester, Ill.; Cape Girardeau, Mo.; Paducah, Henderson and Louisville, Ky.; and Madison, Ind.

The July 4 precruise hotel stay in St. Louis remains as scheduled at the Hilton St. Louis. The Hilton Cincinnati Netherland Plaza will now serve as the precruise hotel on July 12.

“Delivering a safe, predictable cruise itinerary for our guests is a priority, and sometimes river conditions are outside our control,” American Queen Steamboat Co. President and COO Ted Sykes said in a statement. “We recognize the need to cruise on the Ohio River for our first two July 2013 itineraries and will then return to our regularly scheduled itineraries.”

Guests booked on the July 5 or 13 sailings have the option to rebook a 2013 cruise with no additional fee or stay on their altered itinerary and receive a $500 future cruise credit per stateroom.

American Queen buys riverboat for Pacific Northwest cruises

American Queen buys riverboat for Pacific Northwest cruises

By Jerry Limone

Partnering in preservation

American Queen Steamboat Co. has formed a partnership with the National Trust for Historic Preservation, a privately funded nonprofit based in Washington. 

Beginning June 30, the American Queen Steamboat Co. will donate $5 to the National Trust for every booking, in support of the campaign to protect National Treasure sites along the Mississippi River and in the Pacific Northwest.

Through the partnership, American Queen Steamboat Co. and the National Trust for Historic Preservation aim to “help tell the stories about important historical places along the travels of the ship,” said Terry Richey, chief marketing officer for the National Trust.

Passengers will have the opportunity to visit three National Treasures sites on their cruise: the Mississippi Delta Heritage area, Willamette Falls in Oregon and the Manhattan Project in Hanford, Wash.

The American Queen Steamboat Co. has purchased the Empress of the North, a riverboat that last sailed for the defunct Majestic America Line in 2008, from the U.S. Maritime Administration for an undisclosed price.

The 223-passenger paddlewheeler will be renovated and renamed the American Empress. The crew will comprise 80 hotel staff and 17 deck staff, all locally hired in the Pacific Northwest region. 

As it did when the riverboat was last in service, the American Empress will sail Pacific Northwest cruises, plying the Columbia and Snake rivers, starting next April.

“We are looking at the region [the American Empress] draws from,” said Ted Sykes, president and COO of American Queen Steamboat Co. “We’ve had a lot of people on the American Queen say, ‘Give us some more geography.’ The repeat customer knows of the luxury on the American Queen, and now they want that luxury somewhere else.”

Cruises will sail between Portland, Ore., and Clarkston, Wash. Ports of call include Astoria, Wash.; Stevenson, Wash.; The Dalles, Ore.; Umatilla, Ore.; and Richland, Wash. 

The American Queen Steamboat Co. revived Mississippi River cruising last year with the American Queen, another former Majestic America Line riverboat.

“The American Queen has ushered in a rebirth of U.S. river cruising, welcoming thousands to discover the heartland of the United States and its iconic port cities,” stated Sykes. “Now the American Empress will continue that tradition as an ambassador to the Pacific Northwest, a region equally rich in American and natural history.”

Sykes said the American Empress will be ready to take online bookings by the end of the week.