MSC Orchestra’s arrival in Singapore marks MSC Cruises’ first foray into Asia


MSC Orchestra sailing in Asian waters

MSC Cruises made its first foray into Asia Thursday, a region it described as ‘the new trendy area of cruising and the future area of growth’.

Welcoming some 200 passengers on board, MSC Cruises ceo Gianni Onorato said: ‘This is a historic moment in our company’s journey – the first time an MSC Cruises ship has called at the magnificent city of Singapore. In fact, all 13 ports of call on MSC Orchestra’s pioneering grand voyage are firsts for MSC Cruises.’

He added: ‘We are in Singapore to show how firmly we believe in the Asian market’s potential, which is only going to grow further in the foreseeable future.’

Speaking to Seatrade Insider, Onorato disclosed: ‘We will be deploying into Asia and need to decide when. We will perhaps go to North Asia with one of our newbuilds.’

Neeta Lachmandas, assistant chief executive, business development group, Singapore Tourism Board, also lauded the move, saying: ‘This development is testament to the potential of Southeast Asia,’

She said cruise is a high growth business with a lot of opportunities and this growth is led by Asia where now some 52 ships are deployed and including nine year-round deployments.

A Boston Consulting Group study had shown that 60% of spending is going to come from Asia by 2020, she said.

‘Southeast Asia is a cruising playground in its own right – with over 25,000 islands and diverse attractions ranging from cosmopolitan cities to pristine beaches and UNESCO Heritage sites. We are excited that travellers from all over the world will get to experience so much of Asia through MSC Orchestra,’ she added.

MSC Cruises executive director for emerging markets, Antonio Paradiso, said: ‘MSC Cruises has grown 800% since 2004. In 2014, we carried 40,000 guests per day on our fleet of 12 ships, and with up to seven new ships in two state-of-the-art prototypes coming online by 2022 we’ll double our current capacity. We used to carry 80,000 guests per year at the start and we’ll carry 80,000 guests a day at the end of our investment plan. This growth will unlock fresh opportunities, including new markets and regions, and untried itineraries.’

The 2,550-passenger MSC Orchestra is currently undertaking a 33-night voyage from Dubai to Perth, Australia. The ship will call 13 ports in eight countries across three continents. Singapore is the sixth port of call on the journey.

After an overnight stay, MSC Orchestra will sail for Benoa in Bali followed by four sea days before arriving in Cairns, Australia.

MSC Orchestra’s time Down Under covers maiden calls in Brisbane, Sydney, Melbourne and Adelaide, before her final destination of Fremantle, the port serving Perth.

While MSC Orchestra marked the first time an MSC Cruises’ ship has called in Asia, the line has been carrying Asian cruisers for a period of time, particularly in the Mediterranean and the Arabian Gulf. ‘We are the biggest importers of Asian cruisers in the world,’ Onorato said.

Construction starts on Star Cruises megaship

Star Cruises has cut the first steel for a 4,500-passenger ship scheduled for delivery in the fall of 2016.

The unnamed ship, and a similar one due to enter service in fall 2017, will sail in Asia.

The Meyer Werft shipyard in Papenburg, Germany, is building the vessels, which will be the largest by far in the Star Cruises fleet at 151,000 gross tons. Today, the line’s largest ship is the SuperStar Virgo, at 75,000 gross tons and capacity for about 2,000 passengers.

“The delivery of these two newly commissioned mega cruise ships will enable us to continue to strengthen and further enhance our competitiveness across our key source markets,” said Tan Sri Lim Kok Thay, CEO  of Genting Hong Kong, the company that owns Star Cruises.

One of ship’s unique features will be a “street night market” with hawker stalls serving delicacies from various Asian countries. The megaship also will have a theater and a water park with slides.

Study finds continued slowdown in U.S. cruise passenger growth

Study finds continued slowdown in U.S. cruise passenger growth

By Tom Stieghorst
The number of cruise passengers sourced from the U.S. isn’t growing as fast as it once was, leaving U.S. travel agents with a market that may contract if trends continue.

Figures from the 2014 Economic Impact study recently released by CLIA show that growth has declined in each of the past four years.

While the absolute number of U.S. passengers has grown since 2010, from 10.1 million to 10.7 million last year, the relative share sourced from the U.S. has dropped from 68% to 61%.

Growth was a barely positive 0.3% in 2013, following increases of 2.2% in 2012, 3.5% in 2011 and 6.2% in 2010.

Separately, the number of passengers embarking on a cruise at a U.S. port last year fell 1.3%.

What accounts for the slowdown?

Andrew Moody, one of the authors of the study and president of Business Research and Economic Advisors of Exton, Pa., cited several factors that could be diminishing growth in the U.S.

One is that cruise lines have put the brakes on ship construction in recent years, to try to allow prices to rise. That has slowed growth in the supply of cabins available for sale.

At the same time, the industry has been devoting ships both new and old to distant markets and has increased its capacity to sell cruises on those ships in Europe, Asia and elsewhere.

“Marketing is becoming global,” Moody said. “As more and more capacity comes on, they’re going to move it to some of these markets. Certainly Australia has been a singular market [that has] benefited from all that.”

The Carnival Spirit and Royal Caribbean International’s Rhapsody of the Seas are among the ships operated by North American lines that have been shifted full time to Australia in recent years, helping to make it the fastest-growing cruise market.

In contrast to the Australian economy, which never really lost its footing, the U.S. economy has been in recovery mode since 2008, Moody said, another factor slowing growth.

And while the U.S. economy is on the rebound this year, growth in the cruise sector has been uneven. That shows up in the count of passengers embarking from a U.S. port, which fell in 2013 to less than 10 million, vs. nearly 10.1 million in 2012.

The number of passengers sourced from the U.S. includes residents who went abroad to catch their cruise, be it to Barcelona or Vancouver. The number embarking from U.S. ports could include foreign customers who fly to the U.S. to board a cruise but is mostly Americans.

That 1.3% decline Moody attributed mainly to a slump in the Western states.

“Some of that decline has to do with the Mexico/West market,” Moody said. “It still remains very weak, and that has an effect on the California ports.”

On the East Coast, Florida ports are holding their own, and New York has seen an increase in embarkations, Moody said. “The California declines offset a lot of the growth elsewhere in the country,” he said.

In a separate study of the impact of the cruise industry on the global economy, Business Research and Economic Advisors said the top 10 sources of cruise passengers worldwide, in descending order, were the U.S., U.K., Germany, Italy, Australia, Canada, Brazil, China, France and Spain.

Beyond the slowdown in U.S. passenger growth, the impact study estimated that for the first time, direct spending by North American cruise lines, passengers and crew in the U.S. topped $20 billion.

The global study pegged direct spending by cruise lines, passengers and crew worldwide at $52.3 billion last year.