Royal’s preview of Quantum draws praise

By Tom Stieghorst
Quantum of the SeasPAPENBURG, Germany — A little more than two months from completion, the Quantum of the Seas looms large over the flat north German countryside at the Meyer Werft shipyard here.

The powder-blue-and-white ship now has its basic structure but awaits all of its interior appointments plus a few special features such as the North Star observation arm, which has yet to be installed.

But the ship was complete enough last week for Royal Caribbean International to open it to a small group of reporters and about 50 travel agents for a sneak peek at the next big thing to sail the high seas.

Royal officials are increasingly confident that in the Quantum, they have a ship that will give the groundbreaking Oasis-class vessels, which the line introduced in 2009, a run for their money.

“I think you’re going to have two reactions,” Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain told agents a day before the three-hour tour of the 167,800-ton work in progress. “You’re going to think the ship is magnificent, and you’re going to say, ‘It will never be done on time.'”

In fact, more than one agent agreed with Fain’s assertion. Michael Detrick, managing director for Adelman Travel in St. Louis, said he had expected interior work to be further advanced and the ship to look less like a construction site.

The guts of the Quantum at this point are still raw insulation, naked steel, unfinished carpet and open pipe and cable runs. But several areas were finished early, including a few cabins, to give visitors a sense of the final product.

Detrick said one of his favorite features on the ship are the interior cabins, which offer floor-to-ceiling electronic views of the ocean. “The virtual balcony cabins are phenomenal,” he said.

In an interview, Fain agreed, saying they were one of the innovations he’s most pleased with. (Read more with Fain, In the Hot Seat.)

“They just work,” he said.

Quantum of the Seas interior cabinAgents had mostly praise and only a few reservations after traipsing through the Quantum in hard hats and boots while Fain described some of the vessel’s signature elements to them.

“It was a very impressive reveal,” said John Lovell, president of Vacation.com. “I love all the technology. It’s really going to appeal to young people, especially the millennials that we’re all trying to attract.”

Atop the ship are two novelties that depend on view: the Ripcord by iFly skydiving machine and the North Star observation gondola. Sandwiched in between is the multipurpose SeaPlex, an indoor activities hub for everything from bumper cars to basketball.

“That’s going to be a home run,” Lovell predicted.

Others agreed.

“I see it as a space where parents and kids will come to play together,” said Alex Sharpe, president of Signature Travel Network and a father of three.

Sharpe said the Quantum will buttress Royal Caribbean’s reputation as the leader in innovation and deliver great value for the money.

“It’s clear why the big Royal ships get the premiums they do,” he said.

Sharpe said he’s concerned that some of the features will be so popular that Royal might not be able to handle all the demand. The SeaPlex, for instance, will be catnip for meetings and incentive groups, he predicted.

Fain said his team was confident that everyone who wants to try something will be able to do so over the course of a seven-night cruise, although it might be harder to squeeze everyone in on short introductory cruises.

In admissions to the North Star, for example, attendants will give first preference to those who haven’t done it, Fain said.

A significant change with the introduction of the Quantum will be the elimination of the main dining room in favor of four smaller, themed restaurants, each seating about 430 diners. A fifth complimentary restaurant with 128 seats will be reserved for suite guests.

RCCL Chairman and CEO Richard Fain“I’m very impressed with Dynamic Dining,” said Uf Tukel, co-president of WMPH Vacations in Delray Beach, Fla. “Having those different themed restaurants, those are going to be stunning to look at.”

Noting that dining at all five restaurants will be included in the cruise fare, he said, “Typically, they’re the kind of experience that might cost more.”

Although far from completed, the restaurants had certain features already in place, such as a striking pair of louvered lenticular screens that display photos of regional America in the American Icon Grill.

Food and beverage director Cornelius Gallagher also teased some of the more exotic dishes, including one at the experiential Wonderland restaurant that involves chocolate chili foam cold-fried in liquid nitrogen. When diners eat it, smoke comes out of their noses, Gallagher said.

The tour concluded with a preview of Two70, a three-story aft room that will showcase an innovative 3-D projection system and a sextet of 100-inch, robot-controlled video screens.

“The Two70 is just ridiculous — tech-wise, art-wise, functionality-wise,” said Andy Albright, president of National Agent’s Alliance in Burlington, N.C., a life insurer that buys a large volume of incentive cruises. “It’s unbelievable what they’re going to get out of that room.”

Paul Largay of Largay Travel in Waterbury, Conn., said the homeporting of the Quantum and its sister ship the Anthem of the Seas in New York, combined with some of the new check-in technology Royal has developed, will make them very convenient for his customers.

“That’s a huge attraction just because of the logistical considerations,” he said.

Largay said the various uses of technology on the ship were very impressive. “I think the general public is going to love that,” he said. “They’re going to wonder where it has been all their lives.”

Of the ship overall, Largay said, “I think it is going to be a new standard.”

Coming soon to a port near you

By Tom Stieghorst

*InsightNext year’s cruise ships have yet to arrive but, borrowing a page from the movie industry, cruise lines are starting to provide online trailers of their coming attractions.

Several of the industry’s most anticipated ships are being previewed in videos that can show agents and customers what they might be buying if they reserve a spot on the next newbuild.

Cruise lines have been producing these videos for a while, but they’re growing increasingly elaborate. They’re a great tool to build excitement for what is likely a premium sale.

According to a recent survey of Cruise Holidays agents, no ship is more anticipated than Royal Caribbean’s Quantum of the Seas, due to enter service next November from New York/New Jersey.*TomStieghorst

The ship will have lots of firsts, including the first skydiving simulator, the first bumper cars and a giant mechanical arm that will take occupants of a glass capsule up and over the side of the ship.

All are prominently displayed on Royal Caribbean’s website in an eight-minute video that includes a lot of sophisticated 3-D imagery of a ship that physically has yet to be created.

On hand to narrate is actress Kristin Chenoweth, the ship’s godmother, along with RCCL chairman Richard Fain, Royal Caribbean International President Adam Goldstein and actress Estelle Harris of “Seinfeld” fame, who is allowed to take a few playful digs at Fain in the skydiving segment.

At eight minutes, the video done by visual effects house Brewster Parsons, is distinctive, if a bit long for the attention span of the average cruise shopper. But it is entertaining, full of cameos from the likes of magicians Penn & Teller, and there’s a lot of new ground to cover to explain all of Quantum’s special features.

At 2 minutes, 18 seconds, the video for the Norwegian Getaway, due in February, is much easier to digest. It is fast-paced, with no voiceover, and starts with an amazing tracking shot of the Waterfront entertainment area on the ship. The video soundtrack is full of marimbas and timbales, as befits a Miami-based ship, and there are several shots that capture the NCL logo on the ship’s stack so there’s no doubt whose ship it is.

Regal Princess, the sister ship to 2013’s Royal Princess, is such a close sibling that the Princess Cruises video promotes both at once. The length comes in at a manageable five minutes, the pacing is measured, and the ship’s features are explained by a soothing and neutral feminine voice.

Even ships that won’t debut until 2015 have videos, including a newly minted one for P&O Cruises’ Britannia, featuring executives on its newbuild team, and another for Viking Cruises’ Viking Star, a true departure for the river cruise company, that is briskly described by a British-sounding male narrator.

So if you have a spare moment, check out next year’s ships today. It has never been easier.

Keel-laying of Anthem of the Seas

Keel-laying of Anthem of the Seas

Papenburg, 20November 2013 – The official keel-laying of the new cruise ship Anthem of the Seas was celebrated at MEYER WERFT in Papenburg by putting a block in place in the yard’s covered building dock. Jarmo Laakso, Associate Vice President Quantum Class from Royal Caribbean International, put down the lucky penny in the dock before the block of the new ship was lowered by the 800-ts crane.

The first of a total of 74 blocks of the new cruise liner weighs 620 tons. This keel-laying marks the official start of construction of the Anthem of the Seas. For the time being the 167,800-gt Anthem of the Seas is one of the biggest ships the shipyard has built so far.

Delivery of the Anthem of the Seas is scheduled for spring 2015. The sistership of Quantum is under construction in the Building Dock and is scheduled as early as in the autumn of 2014.

Both new ships for Royal Caribbean International will set standards due to their design, a parachuting simulator, bumper cars, virtual balconies and many more innovations.

Each ship can accommodate 4,180 guests at double occupancy and feature 2,090 staterooms

Photo:The first block of the new cruise ship Anthem of the Seas for Royal Caribbean Cruises is put in place in MEYER WERFT’s building dock II.