Carnival Cruise Line made a number of health and safety protocol updates that will stay in place through January, according to a letter sent to booked guests.
Carnival said it was responding to the Omicron variant, and now all guests aged two and above will need to wear masks indoors except when eating or drinking, or when in their cabins; and when outdoors if in large gatherings and physical distancing cannot be maintained.
As advised by health authorities, guests are recommended to use higher-grade masks indoors, the company said.
In addition, Carnival is banning smoking in the casino through Jan. 31, 2022.
“Lastly, the CDC has strongly recommended that all persons over 16 years obtain a COVID-19 booster vaccination when eligible. We strongly encourage all guests who are eligible to get their booster vaccine at least seven days before boarding,” the company said.
“We expect these measures to be temporary as the COVID-19 situation continues to evolve and truly appreciate your cooperation as we seek to protect everyone’s health and safety.”
Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation, according to a press statement.
Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”
Funderstruck will celebrate what travellers want right now and something that Carnival is precision-engineered to deliver – unapologetic fun together with those you enjoy spending time with the most, the company said.
Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments.
The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to the game and pre-game sponsorships.
Funderstruck will then be featured with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.
In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.
In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.
“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”
The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by the Initiative and supported by the public relations consultancy LDWW.
For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit http://www.carnival.com, or contact your favourite travel advisor or online travel site.
Carnival Cruise Line has extended the availability of coronavirus testing at its homeports through the end of December 2021. This was announced in a Facebook post by the cruise line’s brand ambassador John Heald.
The testing is available for vaccinated guests who sail from Galveston, Baltimore, New Orleans and Long beach through DocGo and for vaccinated passengers sailing from Miami, Port Canaveral and Tampa via Rapid Cruise Testing.
Appointments must be made online and are non-refundable at the price of $100 per person.
Heald asked Carnival guests to use the homeport testing services only if they “exhausted all other ways to get tested such as tests by your local pharmacy, monitored home tests etc.”
“This will be more affordable plus most importantly it will give you peace of mind knowing you already have your negative result 48 hours before your fun starts,” Heald explained.
Any appointment made with the testing centres and not taken will not be refunded in December, according to him.
“The reason for this is that we had people not show up and then ask for a refund which in turn meant that people who wanted appointments could not get them. So, for December there will be no refunds made,” Heald explained.
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