Tag Archives: New Year’s Eve

Costa Pacifica Becomes First Ship to Watch Santos’ Firework Display

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The Costa Pacifica became the first cruise ship to watch the New Year’s Eve fireworks display in Santos, Brazil.

The Costa Cruises ship reached the town as part of an eight-night cruise to Brazil.

Before anchoring in Santos Bay for the 14-minute firework display, the Pacifica embarked guests in Santos and Rio de Janeiro.

In addition to its two homeports, the itinerary also included visits to Búzios, Angra dos Reis, Ilhabela, and Balneário Camboriú.

According to Santos Mayor Rogério Santos, the operation highlights the town’s status as a major cruise hub.

“It is an extremely important action to promote Santos not only during New Year’s Eve but throughout the season, in all seasons of the year,” he said.

Continuing its deployment in South America, the Costa Pacifica is set to offer a series of three- to seven-night cruises from Santos and Rio through late March.

Costa’s 2024-25 season in the region also includes the Costa Diadema and the Costa Favolosa, with itineraries departing from different homeports.

A traditional destination for cruise ships during New Year’s Eve, Rio de Janeiro received six ships to ring in 2025.

The lineup included two vessels from Costa Cruises, the Costa Favolosa and the Costa Deliziosa, as well as four ships from MSC Cruises, including the MSC Grandiosa, which is currently the largest vessel sailing in Brazil.

The 4,888-guest ship joined the MSC Seaview, the MSC Orchestra and the MSC Poesia for the 12-minute firework display.

In Portugal’s Madeira Island, 11 cruise ships gathered in Funchal for the port city’s New Year’s Eve celebrations.

Nine different companies were represented, including AIDA, Cunard, and Fred. Olsen, Hapag-Lloyd, Marella, Phoenix Reisen, Saga and TUI.

The largest ship on the scene was the 3,000-guest Queen Anne, which entered service for Cunard in April 2024.

Carnival Cruise Line Introduces New Funderstruck Marketing Campaign

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Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation, according to a press statement. 

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”

Funderstruck will celebrate what travellers want right now and something that Carnival is precision-engineered to deliver – unapologetic fun together with those you enjoy spending time with the most, the company said. 

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to the game and pre-game sponsorships.

Funderstruck will then be featured with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.

In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

Click the image above to view Carnivals Funderstruck

“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by the Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit http://www.carnival.com, or contact your favourite travel advisor or online travel site.