Tag Archives: BOLT

Carnival Celebration completes sea trials in Baltic

Posted on by
Reply

Carnival Cruise Line’s newest ship Carnival Celebration has completed sea trials and is inching closer to its debut voyage at the Port of Miami

Carnival Celebration set sail on its first round of sea trials on 5 September from Finland’s Meyer Turku shipyard, where sister ship Mardi Gras was built. The vessel had a full contingent of officers, technicians and engineers on board to test the ship’s technical, mechanical and navigation systems.

Captain Vincenzo Alcaras said the vessel underwent several tests during its sea trials, to determine the ship’s capability and performance. “We’ve done many manoeuvring tests, such as endurance tests, steering tests, speed tests and thrusters tests. The ship performed wonderfully, and shortly, we will start cruising.”

The 180,000-dwt, LNG-powered Excellence-class ship will become the operator’s largest upon delivery, capable of accommodating up to 6,500 passengers.

Carnival Celebration will arrive in PortMiami in November, and following an inaugural six-day voyage to the eastern Caribbean, the ship will launch year-round, seven-day cruises to the eastern and western Caribbean from PortMiami beginning 21 November. The week-long voyages will visit San Juan, Puerto Rico, Cozumel, Mexico and Grand Turk.

Carnival Celebration will feature many of the attractions seen on Mardi Gras, including BOLT, an onboard roller coaster at sea, an atrium spanning three decks and Shaquille O’Neal’s Big Chicken restaurant.

The ship will also have a new Miami-themed zone aboard: named after the address of Carnival’s original headquarters, 820 Biscayne will celebrate the culture, architectural styles and flavours of the home city where the line was founded in 1972.

Carnival Cruise Line Introduces New Funderstruck Marketing Campaign

Posted on by
Reply

Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation, according to a press statement. 

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”

Funderstruck will celebrate what travellers want right now and something that Carnival is precision-engineered to deliver – unapologetic fun together with those you enjoy spending time with the most, the company said. 

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to the game and pre-game sponsorships.

Funderstruck will then be featured with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.

In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

Click the image above to view Carnivals Funderstruck

“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by the Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit http://www.carnival.com, or contact your favourite travel advisor or online travel site.

CARNIVAL CRUISE LINE TAKES DELIVERY OF MARDI GRAS

Posted on by
Reply

Carnival Cruise Line has taken delivery of its new ship Mardi Gras, which is due to enter service in April 2021.

The LNG powered ship will feature Bolt, which Carnival claims will be will the “rollercoaster at sea”.


Venues, restaurants and entertainment options will be dispersed throughout Mardi Gras’s six distinct zones.


The ship’s centrepiece will be its three-deck-high atrium with floor-to-ceiling windows and movable LED screens that open to reveal an ocean view.


It will be able to accommodate 5,200 guests and 2,000 crew, with guests able to choose from 11 categories of stateroom and suite.

Mardi Gras will depart Turku in Finland later this month before heading to North America.


It will initially operate seven-day Caribbean itineraries from Port Canaveral, with its inaugural fixed for 24 April 2021.


“Notwithstanding the delays related to the pandemic, there is tremendous enthusiasm and pent-up demand for this ship,” said Carnival Cruise Line President Christine Duffy.


“Next we will work on the development of her sister ship, Carnival Celebration, which arrives in 2022 and has sold very well since inventory opened in October.”