Tag Archives: Chinese

New Year, New Ship: Adora Magic City Embarks on Maiden Voyage in China

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The Adora Magic City set sail on its first commercial voyage for Adora Cruises today. Built to serve the Chinese market, the 135,000-ton cruise ship is now offering a series of four- and five-night cruises departing from Shanghai.

The itineraries include visit to different destinations in the Far East, including the Jeju Island, in South Korea, and the Japanese cities of Fukuoka, Okinawa, Sasebo and Nagasaki.

Sailing on a year-round basis, the short cruises also feature one or two full days cruising at the East China Sea.

With a design based on Carnival Cruise Line’s Vista Class, the Adora Magic City is the first ever large cruise ship built at a Chinese shipyard.

As part of a partnership with the Italian shipyard Fincantieri, the 5,000-guest vessel was constructed at the Waigaoqiao Shipbuilding Yard, a subsidiary of the China State Shipbuilding Corporation, in Shanghai.

According to Adora Cruises, the Magic City combines Eastern and Western aesthetics, as well as diverse concepts to bring guests “ingenious gastronomy, immersive entertainment, trendy shopping areas, and several creative and enjoyable spaces.”

Among the ship’s features is a series of dining venues that serve world cuisine, the company added, as well as special performances at a 1,000-guest, state-of-the-art theater.

With no casino onboard, the cruise ship also offers super-large duty-free shops that sell products from both global and local brands.

In addition to the Magic City, the Mediterranea is also in service for Adora Cruises. After launching service for the company in September 2023, the 2003-built ship is currently offering a series of short cruises departing from Tianjin, in Northern China.

A second Vista-Class ship is also being built for the homegrown cruise line at the Waigaoqiao Shipbuilding Yard. Slightly larger than the Adora Magic City, the yet-unnamed vessel is expected to enter service in 2025.

Chinese Tourism Starting to Climb Back?

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Chinese tourism is starting to climb back, according to COTRI (China Outbound Tourism Research Institute).

COTRI said in a prepared statement that the speed of the recovery process is impressive with reports from many cities indicating that it takes only about a week to get a new passport and that travel restrictions are also falling by the wayside quickly.

The clash between South Korea and China over discriminatory treatment seems to be over. South Koreans can now get visas for China again and the South Korean government has ended special treatment for the Chinese, COTRI said.

European Union countries have reportedly also agreed to phase out COVID-19 restrictions on travellers from China and will also stop random testing of travellers from China by the middle of March.

Chinese companies have also started investing in outbound tourism infrastructure again with the Shanghai retailer Yuyuan Tourist Mart announcing plans to invest about US$120 million in a Japanese ski resort project on Hokkaido.

Airlines are bringing back a multitude of routes to and from China and ticket prices are in most cases back to pre-pandemic levels, according to COTRI.

Business, studies and family reunions are major reasons for the first outbound travellers, the research institute said, but the first leisure tourists have already been sighted not only in the neighbouring countries but also in Sydney, Paris and Milan.

It was less than two months ago that Chinese citizens could again apply for passports and just two weeks ago that Chinese tour operators were officially allowed to sell outbound trips for what is called “group travel” to 20 destinations, even though most customers are said just to buy air tickets and hotel reservations.

Contributing to the interest in travel, COTRI said, are all the marriages that have been put on hold during COVID, expecting to result in a wave of honeymoon trips.

The year 2022 ended with a total number of outbound trips below nine million, about 5 per cent of the 2019 level. Five million of these trips went no further than Macau. Hong Kong welcomed 375,000 mainlanders, five times the number of 2021, but still less than 1 per cent of the 2019 arrivals.

Assuming no further disruptions or an attack on Taiwan, COTRI said, Chinese travellers could make the steep climb back to the top of all international tourism source markets during the current year.

COTRI is a research organization for the China outbound tourism market-based in Hamburg, Germany.

Yao Ming and Ye Li to Name Majestic Princess

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Majestic Princess in Singapore
Majestic Princess in Singapore

Carnival Corporation and Princess Cruises announced today that Yao Ming and his wife, Ye Li, will serve as “Inaugural Cruise Ambassadors” for Princess Cruises in China and officially name the new Majestic Princess during a ceremony in July.

The inaugural festivities will take place aboard Majestic Princess in Shanghai on July 9, as the culmination of weeks of celebrations, upholding maritime traditions, as well as featuring traditional Chinese, contemporary Chinese, and western-inspired cultural performances taking place between Rome and Xiamen, according to a statement from Princess

“It is a great honor that Yao Ming and Ye Li have graciously accepted our invitation to officially name Majestic Princess and serve as the Inaugural Cruise Ambassadors at our celebration welcoming our newest ship to China,” said Jan Swartz, President of Princess Cruises. “Yao Ming is globally recognized for his success in China and the United States, truly embodying the ‘East meets West’ spirit of our international cruise line.”

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Yao Ming and his wife, Ye Li, were both born in Shanghai and were both team members of China’s national basketball teams.

“We are honored to serve as the Inaugural Cruise Ambassadors for Princess Cruises and officially name the new Majestic Princess,” said Ming. “I’m inspired that Princess Cruises also cares so deeply about youth development in China and appreciate their support of our foundation. We look forward to enjoying a future vacation aboard Majestic Princess, China’s newest cruise ship.”