Carnival makes higher commission levels easier to reach

Carnival Cruise Line said it will lower the number of cruises agents have to sell to reach a higher tier in its commission structure.

The move will make it easier for agents to earn more selling Carnival and reverses a move the line made three years ago in the opposite direction.

Adolfo Perez, vice president of trade sales and marketing, said the move was his top priority since being promoted to his new job in June.

“Essentially what we’re doing is reducing each of the thresholds for each of the commission levels, so anywhere from the 11% to the 15% commission level we’ve reduced the number of sailed cabins required to hit that tier,” Perez said.

For example, agents who previously had to sell 400 cabins to earn the 15% level will now have to sell 250. To earn 14%, the threshold goes from 300 to 175.

The 13% level is now reached at 125 cabins, down from 200, while the 12% level is reached at 50 cabins, down from 100.

Small or beginning agents will need to sell 40 cabins, down from 50, to boost their commission rate to 11% from the starting rate of 10%.

Agencies already earning the top rate of 16% are unaffected. Perez said he feels the structure for those commission levels is already adequate.

In a statement, Vicky Garcia, chief operating officer of Cruise Planners of Coral Springs, Fla., said Carnival’s moves to recognize the value agents bring to the bottom line is a step in the right direction for the competitive landscape.

“It is obvious the company has reprioritized travel agent relationships and this trend should continue to keep the brand top of mind for travel agents,” she said.

Carnival brand Fathom placed on same commission set-up as sister lines

By Hollie-Rae Merrick

Carnival brand Fathom placed on same commission set-up as sister linesCarnival Corporation’s new cruise brand Fathom will be placed on the same commission structure as sister lines P&O Cruises and Cunard.

Fathom was launched last week and will offer seven-night ‘social impact’ cruises, from Miami to the Dominican Republic, allowing passengers to work on community projects in the Caribbean destination.

The line’s first sailing will be in April 2016. It will launch with one ship, Adonia, which will be transferred from the P&O Cruises fleet.

Tara Russell, president of Fathom, confirmed that UK agents would be able to make bookings from next week. Speaking to Travel Weekly, she said: “Initially we are targeting [customers from] North America, but from June 15 agents in the UK will have all the tools and resources they need to book people with Fathom.

“Bookings will have the same commission structure as Cunard and P&O Cruises.

“Our intention is to marry Fathom into the P&O Cruises commission structure as they are a very important partner with Fathom.”

Russell, who set up social enterprise Create Common Good and has been working on the Fathom project since 2013, said she expected interest from customers in the US, UK, northern Europe and Australia.

She believes Fathom’s fleet will grow to between four and six ships within 15 years.

“I would love us to have a ship homeport in Europe, Asia and Australia because that way we would be able to impact a lot of communities,” she said.

Cruise-only fares start at $1,540, with an unspecified proportion to be donated to local projects.

The brand is targeting people in their 20s and 30s, the family market, and those over 50