The Chinese cruise industry may be ready to start sooner than later, as CSSC Carnival China Cruise Shipping, which will operate as Adora Cruises, is staffing up in the sales department.

The company is a joint venture between China State Shipbuilding Corporation (CSSC) and Carnival Corporation.The company announced the appointment of Chen Yinglan as the sales director of the East China region, Lin Binbin as the sales director of the South China region, and Sun Wen as the sales director of the North China region.

Chen Ranfeng, CEO of CSSC Carnival, said in a translated statement: “The three are ‘senior cruise people’ who have been deeply involved in the industry for many years. They are also leaders in the cruise sales field. They have rich experience in marketing and a solid industry foundation in their respective regions. Maintain long-term and good cooperative relations with partners in the same industry. I believe they will play an important role in the market expansion of CSSC Carnival.”

The company said it will use a multi-vessel multi-homeport operation strategy and operate international routes in East Asia and Southeast Asia throughout the year. The company will focus on homeporting ships in China but is also committed to selling international departures as well, according to a statement.

As far as ships, the Costa Atlantica and Mediterranea previously transferred to Carnival’s joint venture in China prior. A new building is scheduled to be delivered from a shipyard in Shanghai this year.