Destination will be the “dominant influence” for customers in 2023

Celebrity Eclipse at the Hubbard Glacia photo credit Spacejunkie2 (Flickr)

A poll of 1,000 people carried out by cruise.co.uk found almost half (44%) of respondents describe destination as the “main factor” in their holiday decision-making process.

A quarter of respondents said the price tag was most influential, while a fifth indicated it was the cruise brand which swayed their choice. The specific ship and departure date were the lowest-ranking, with 5% of responses each.

The survey also revealed more than 50% of respondents had travelled on three or more cruise lines, and less than 20% stayed loyal to one brand, choosing instead to holiday based on destination and cost.

Tony Andrews, deputy managing director of cruise.co.uk, said: “Cruising is such a great way to see the world, so it’s easy to see why destination came up trumps in our survey.

“The ability to reach all corners of the globe from the comfort of a ship, combined with the value for money a holiday at sea offers, means we’re seeing customers coming back time and time again to discover new destinations or revisit firm favourites.”

Princess Cruises Successfully Completes First Voyage Since 2020

The Majestic Princess returned to Seattle on Sunday, concluding its sailing to Alaska and marking the first successful United States voyage for Princess Cruises following the extended pause in operations, according to a press release.

The ship became the line’s first ship to return to service, kicking off the partial season of Alaska sailings departing through September 26, 2021. The round-trip, seven-day cruise visited Glacier Bay National Park, Juneau, Skagway and Ketchikan.

“Welcome back to Princess, is what I said to our guests while I was cruising with them onboard Majestic Princess for our first Return to Alaska cruise,” said Jan Swartz, Princess Cruises president. “From the very beginning, Alaska has been at the core of Princess Cruises and has really helped shape the very essence of who we are today. While visiting ports of call, I personally expressed my gratitude to our port partners and elected officials who were instrumental in our return and joined me in warmly welcoming guests to their picturesque communities.”

This fall, Princess Cruises will begin sailing from Los Angeles, San Francisco, and Ft. Lauderdale. Starting between September 25 and November 28, 2021, cruises onboard eight Princess MedallionClass ships will once again take guests to the Caribbean, Panama Canal, Mexico, Hawaii, and the California Coast.

Princess cruises sailings through 2021 are available for guests who have received their final dose of an approved COVID-19 vaccine at least 14 days prior to the beginning of the cruise and have proof of vaccination. Crew vaccinations will be in accordance with CDC guidelines.