EasyJet posts 60% increase in profits

EasyJet posts 60% increase in profits

Nov 15, 2011 08:17AM GMT

EasyJet has delivered a 60% rise in full year pre-tax profits to £248 million and is returning £195 million to shareholders.

The budget carrier, under pressure from founder and major shareholder Sir Stelios Haji-Ioannou over dividend payments, said it was making “tangible returns” to shareholders despite a £100 million hike in fuel costs.

Overall capacity rose by 11.5% due to network expansions from Gatwick and in France and Switzerland. Passenger numbers rose 11.8% to 54.5 million and load factor improved by 0.3 percentage points to 87.3%.

Total revenue grew by 16.1% to £3,452 million resulting in growth of 4.1% in revenue per seat to £55.27. Ancillary revenue rose by 12.9% to £11.52 per seat following “decisive management action” in the second quarter of the year.

Passengers originating outside of the UK now account for 56%, an increase of 3 percentage points compared with 2010.  Those flying on business increased by almost one million to 9.5 million

Underlying cost per seat fell by 1.3% for the full year with strong performances in ground handling, maintenance and disruption-related costs, the carrier said.

Chief executive Carolyn McCall said: “Despite the headwinds of higher fuel costs and a weak and uncertain economic outlook, our focus on customers, robust operational performance, the strength of EasyJet’s network combined with cost control and capital discipline means that EasyJet is well placed to succeed.”

The airline took a swipe at government for reversing its election promise to turn Air Passenger Duty in to a per plane tax.

“Instead it is proposing to lower the tax on long-haul flights and increase it on short-haul flights,” EasyJet said. “Evidence shows this is both economically and environmentally damaging.

“Aviation’s entry into the European Union Emissions Trading System means that there is no longer any environmental case for taxes on aviation.”

The airline also voiced concern over “monopoly infrastructure” airport and airspace providers across Europe which continue to impose higher charges despite the uncertain economic climate.

“Monopoly airports need to become more efficient, with infrastructure and associated charges built around the needs of passengers on point-to-point carriers such as easyJet. This will bring wider economic benefits by promoting tourism and trade,” EasyJet said.

Looking forward, the carrier said: “The macro-economic environment remains challenging for all airlines as weak consumer confidence across Europe slows the rate at which higher fuel prices and increased taxation can be passed onto passengers.

“Against this backdrop EasyJet is taking a cautious approach to capacity deployment.  As a result, capacity in the first half of the year is planned to be flat (adjusting for disruption in the first part of the prior year), with growth of around 4% for the full year.

“With around 45% of winter seats now sold, in line with the prior year, first half passenger revenue per seat is expected to grow by mid-single digits with planned improvement in yields, bag charges and other ancillary revenues.

“Cost per seat excluding fuel and currency impact is expected to grow by 2% to 3% for the full year and by 4% in the first half of the year, assuming normal levels of disruption, driven by price increases at regulated airports and investments in new revenue streams.

“At current fuel and exchange rates easyJet’s fuel bill is anticipated to increase by £220 million in full year 2012 compared to full year 2011.

“Despite the headwinds of higher fuel costs and a weak and uncertain economic outlook, our focus on customers, robust operational performance, the strength of EasyJet’s network combined with cost control and capital discipline means that EasyJet is well placed to succeed.”

Silversea revamps entertainment

Silversea revamps entertainment

By Donna Tunney
In a partnership with Las Vegas-based Choozi Entertainment, Silversea Cruises is changing its entertainment program from traditional song-and-dance productions to concerts.Concerts will feature Motown, opera, pop and rock. The revamped shows were launched on the Oct. 24 sailing of the Silver Cloud, with additional shows opening this month on the Silver Whisper, the Silver Wind and the Silver Shadow. The program will be rolled out on the Silver Spirit in March.

The show lounges on Silversea ships will feature three productions. “Signed, Sealed, Delivered” is described as a musical journey through Motown. “High C’s” will focus on classical music and well-known arias, from Puccini and Verdi to contemporary songwriters.

“Fabbalicious” features the music of Swedish pop group Abba and is designed to “get the audience on their feet, singing and dancing along with the cast,” said the line.

On the ships’ pool deck, a new music party will showcase pop music from Madonna to Lady Gaga, and almost everyone in between, said Silversea. “Famous stars will come to life as costumes are pulled from a trunk and the performers become one music legend after the next,” Silversea said.

And in the ship’s Panorama lounges, passengers will hear the music of John Lennon, Paul McCartney and Billy Joel along with selections from Broadway musicals.

“Our guests expect world-class amenities and entertainment is a big part of their overall shipboard experience,” said Christian Sauleau, Silversea’s executive vice president of fleet operations. “By partnering with Choozi, we are elevating the caliber of entertainment and creating variety that will delight our guests and enhance their cruise experience.”

Choozi Entertainment’s Christopher and Suzanne Childers are in charge of production of the Silversea shows. Christopher Childers toured with Madonna, Michael Jackson and Cirque du Soleil. He is artistic coordinator for “Le Reve” at Wynn Las Vegas.

Previously, Silversea’s entertainment was handled by Jeanne Ryan Productions.

New TripAdvisor complaint threatens review syndication

New TripAdvisor complaint threatens review syndication

Travel giant TripAdvisor is facing a second and potentially more serious complaint to theAdvertising Standards Authority that threatens to outlaw all third parties using its reviews to market their products.

Travolution can reveal online reputation management crusader Kwikchex has sparked a second probe by the UK advertising watchdog following a first highly publicised complaint.

The first complaint questioned the veracity of TripAdvisor’s reviews but the second claims existing advertising rules mean no reviews can be used to market product if the author’s identity cannot be verified.

An increasing number of hotel, travel agency and tour operator websites pull in TripAdvisor content, or link to it to help promote their product and improve their search engine ranking.

The Kwikchex case cites rules in the Committee of Advertising Practice (CAP) non-broadcast code that states marketers must be able to show a review’s authenticity by proving it was made by an identifiable and potentially contactable person.

An ASA spokesman could not confirm the second complaint had been lodged, although this is understood to have been purely a procedural issue, a detailed submission having been sent on November 2 but not yet logged.

Kwikchex co-founder Chris Emmins said: “This is potentially much bigger than our first complaint. It’s absolutely apparent that reviews are not being verified and that they are being used for promotional purposes. We think that verifying testimonials is key to fulfilling the requirements of the CAP code.”

An extract from the code on testimonials and endorsements states: “Marketers must hold documentary evidence that a testimonial or endorsement used in a marketing communication is genuine, unless it is obviously fictitious, and hold contact details for the person who, or organisation that, gives it.”

The code does allow testimonials to be used by third parties from a “published source” without permission of the author, however this places the onus back on the originator of the review to authenticate it and Kwikchex believes TripAdvisor’s current procedures fail to do this.

In the submission Kwikchex makes reference to a number of cases in which it believes the CAP code is being breached. These include use of TripAdvisor content on hotel website Accor, Thomson’s tour operator site and tourism body VisitLondon.

Separately to the challenges to TripAdvisor, the UK government is working with a number of companies on a charter for online reviews to promote best practice led by Ed Davey MP, minister for consumer affairs for the Department for Business, Skills and Innovation.

Andrew Mabbutt, managing director of Feefo, an online review service and one of the firms working with the government on the charter, said:

“The ASA’s view on use of reviews that can’t be authenticated will be awaited with particular interest in the travel sector where TripAdvisor reviews are widely used for marketing purposes.

“We feel it is vitally important that any reviews used are at the very least checkable in terms of the person who posted them and if they are not then they either be flagged up as such or not made public until they are.

“This issue is becoming more and more high profile and it is important companies, review sites and regulators alike get to grips with it before there is widespread loss of public confidence in what can, and should be, a powerful marketing tool.”

Tripadvisor said it could not comment on the second Kwikchex complaint as the ASA had not confirmed it was investigating it.

The ASA confirmed to Travolution that the investigation into the first complaint was nearing a close although the recommendations had not yet been put to council and it could be a few weeks before any decision is made public.